Bill Drummond from Sony explains the new XLR-K2M audio adapter.

Newsshooter at IBC 2014: Sony expand range of hotshoe audio adapters from Dan Chung on Vimeo.

Sony did not only launch the new Zeiss 16-35mm lens but also new accessories. Among them we have the new XLR-K2M audio adapter for the A7s and RX10. Just watch the video on top to learn mroe about it.
found via Newsshooter.

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)