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Bloomberg: Sony’s New Super-Fast Cameras are Winning Over the Pros

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Bloomberg reports that Nikon and Canon face a threat at the top end of the market by Sony.

At stake is a market worth $3.2 billion a year. Although it’s a niche industry with just a fraction of total camera (and smartphone) sales, Canon, Nikon and Sony benefit from the branding (and sales) boost that comes with being the main suppliers of high-end cameras and lenses for sports, news and the arts. “Sony is now in a position to try and grab more market share,” said Kazunori Ito, an analyst at Morningstar Investment Services.

“The a9 is really revolutionary,” said Michael Kooren, a news agency photographer who switched to Sony Alphas after shooting with Canon for 26 years.

“The hurdle for Sony is still high,” said Tomonori Igari, an editor at Asahi Camera. “It depends on how much they commit to creating a support structure, and also on Nikon and Canon’s mirrorless strategy.”

Bloomberg also talked with Hiroyuki Matsushita from Sony:

Some pros say Sony hasn’t rolled out new lenses fast enough, and have complained that customer support has lagged behind Canon and Nikon. Sony is working to improve both, according to Hiroyuki Matsushita, the manager overseeing product planning at Sony’s cameras division. “We were aware from the beginning that this would be for pros,” he said.

found via Nikoneye

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