There is a new Godl Box deal on the Rokinon 8mm f/2.8 APS-C E-mount lens at Amazon US (Click here).

Newly announced Sony, Tamron and Zeiss on preorders:
Sony 50mm f/2.8 FE macro lens at Adorama, BHphoto, Amazon and FocusCamera. And in Europe at Cyberport and Wexphotographic. Will begin shipping Fri, Sep 30.
Zeiss 21-100mm T2.9-3.9 Compact Zoom LWZ E-mount lens at BHphoto (Click here). Will begin shipping January 2017.
150-60mm Tamron A-mount lens can be preordered at Bhphoto (Click here). Will begin shipping Wed, Sep 28.
Sony MDR-1000X Wireless Noise Cancelling Headphones at BHphoto (Click here). Will begin shipping Sun, Oct 16.

The Godox Flash for Sony is on Gold Box at Amazon US (Click here).

Newly announced Sony, Tamron and Zeiss on preorders:
Sony 50mm f/2.8 FE macro lens at Adorama, BHphoto, Amazon and FocusCamera. And in Europe at Cyberport and Wexphotographic. Will begin shipping Fri, Sep 30.
Zeiss 21-100mm T2.9-3.9 Compact Zoom LWZ E-mount lens at BHphoto (Click here). Will begin shipping January 2017.
150-60mm Tamron A-mount lens can be preordered at Bhphoto (Click here). Will begin shipping Wed, Sep 28.
Sony MDR-1000X Wireless Noise Cancelling Headphones at BHphoto (Click here). Will begin shipping Sun, Oct 16.

First curiosity: You should check out the top seller lenses list at Amazon US (Click here). And you will notice a surprise. The three best selling Sony lenses are not GM or FE lenses but all APS-C E-mount. Surprised? Me not!

Second curiosity: Back in August 27, 2013 Sony announced the very last ASP-C E-mount lens, the Sony E PZ 18-105mm F4 G OSS. And just like it happened with A-mount Sony stopped every ASP-C E-mount camera development and release to focus on the FE lenses. Sony’s big argument for that step is that FF E-mount lenses can be used on ASP-C E-mount cameras too. But obviously there are three caveats with this:

1. FE lenses are designed for a specific FF focal length. Example: The 24-70mm FE lens is going to be a pretty useless 36-105mm lens on the A6300.
2. FE lenses are more expensive than ASP-C lenses (mainly because they have to be bigger)
3. FE lenses are unneccessary bigger because they are designed to cover a much larger image circle. This means you end up with things like this: The 85mm f/1.4 GM is a lot bigger than the Fuji 56mm  f/1.2 lens (84mm FF equivalent)

Image via Camerasize.

This post is simply a reminder for Sony to not forget proper APS-C lens development! You know…you probably will sell them all anyway! :)

You can now preorder the new Sony 50mm f/2.8 FE macro lens at Adorama, BHphoto, Amazon and FocusCamera. And in Europe at Cyberport and Wexphotographic. The lens will start shipping out on September 30.

Also the new 150-60mm Tamron A-mount lens can be preordered at Bhphoto (Click here).

And this is how close you can go with the new macro function:

Et un petit aperçu du Sony 50 mm f/2,8 Macro en action. #SonyIFA @lesnums @SonyAlphaRumors pic.twitter.com/ZlmCfJrnnw

— Bruno Labarbère (@Bruno_LesNums) 1. September 2016

A couple of SAR readers sent me those links to the following “deals”:

1. You get the Sony A7II for 599 Euro only at Amazon Germany (Click here).
2. You get the Sony A7rII for 1,333 Euro only at Amazon Germany (Click here).

This is a warning to all readers to not buy from that third party store! As noted by a SAR reader:

It is fraud, when the seller name includes the message that you have to contact before buy it is 99% fraud

The Nissin ND700A-S for Sony is on Gold Box right now at Amazon US (Click here). And a lot more accessory Gold Box deals can be found on that page.

And today only you save up to 50% on Rokinon E-mount Cine lenses on sale at Woot (Click here).

The great Sony Open Box savings from BestBuy:
$200 off on the Sony A7II kit
$240 off on the Sony A7 kit
RX100 for $299
$325 off on the Zeiss 24-70mm FE
$300 off on the Sony FE 70-200mm lens
$300 off on the Sony Vario-Tessar T FE 16-35mm
$160 off on the Sony A6300 with kit lens
$300 off on the FE 70-300mm
$200 off on the 55mm Zeiss
$300 off on the Zeiss 16-70mm
$130 off on the 90mm FE macro
$220 off on the FE 24-240mm
$50 off on the FE 50mm

Reminder:
Up to $280 off on Sony E-mount cameras and lenses at BestBuy (Click here).
The brand new Rokinon 14mm f/2.8 Full Frame E-mount autofocus lens can be preordered bow at Amazon and BHphoto (Click here).
$100 off on the Speedmaster 50mm f/0.95 Lens for Sony E-Mount at BHphoto (Click here).
The Easycover for the Sony A63000 is in Stock at BHphoto and Amazon.
The new Sony Water/Dust/Shock/Bend Proof SD cards are now in Stock at BHphoto (Click here) and Adorama (Click here).
The new Rokinon 50mm FE f/1.4 autofocus lens is in Stock at Amazon US (Click here) and at BHphoto (Click here).

Sony increased the price on almost all cameras and lenses sold in Europe. The Sony A7rII for example costs 3.599 Euro :(

There is only one way to pay les and that’s to buy grey imported items from the UK stores Kachashop (Click here) and E-infinity (Click here). They do sell Sony stuff imported with 1 year seller warranty. The reason why you don’t have to pay import tax on those is that they use a well-known “trick”. They import the products from Hong Kong into the UK (There is a UK-Hong Kong agreement where you don’t pay import taxes). And in a second step the UK store sells it to all Europe where they have free access to the Open Market. Of course BREXIT could change this soon…

A couple of examples of how much you save:
800 Euro off on the Sony A7rII at [shoplink 50876 ebay]Kachashop (Click here)[/shoplink] and [shoplink 50874 ebay]E-infinity (Click here)[/shoplink].
320 Euro off on the Sony 85mm GM at [shoplink 50877 ebay]Kachashop (Click here)[/shoplink] and [shoplink 50878 ebay]E-infinity (Click here)[/shoplink].
400 Euro off on the Sony 24-70mm GM at [shoplink 50880 ebay]Kachashop (Click here)[/shoplink] and [shoplink 50879 ebay]E-infinity (Click here)[/shoplink].

The “risk” is that you have to give up the regular 2 year Sony EU warranty for a 1 year seller warranty. OS it’s up to you if saving a lot of money is worth it!