One year after the announcement the really superb Sigma 50mm f/1.4 ART lens is now in Stock in USA via Amazon (Click here), BHphoto (Click here) and [shoplink 31857 ebay]CameraLand (Click here)[/shoplink].

The lens is an absolute bargain if you consider it’s a hari close to the Zeiss Outs which costs 4 times as much. Read the reviews at 3DKraft, Photozone, CameraLabs or DxOmark.

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The A-mount lens can be preordered in Europe at WexUK (Click here) and WexDe (Click here). In Japan at Amazon Japan (2-3weeks shipment).

Three new products are now shipping right in time before Christmas:

Sony FS7 4K E-mount camcorder is now in Stock at BHphoto (Click here).
Atomos informed us that their preorders are now shipping in Europe and USA like at BHphoto (Click here).
SAR readers told us the Zeiss Loxia 35mm FE lens preorders are now shipping out too at Adorama (Click here) and BHphoto (Click here).

There is a new deal on the A7s: You get a free $50 gift card when you buy the camera at Amazon US (Click here). Note that there are currently plenty of Sony deals listed on that special Amazon photo deal page (Click here). A bit strange that SD card deals can be found not on the photo deal page but on the main overall deal page (Click here).

For the first time in Stock in USA the Loxia 35mm f/2.0 at [shoplink 31828 ebay]Focuscamera eBay (only one left in Stock at the moment of writing)[/shoplink]. And also the 4K FS7 is in Stock for the first time at BHphoto (Click here).

New Sandisk SD card savings at Adorama (Click here).

Current Sony US deals:

A-E mount cameras:
Free stuff worth $299 along the A7r (Click here)
Free stuff worth $219 along the A7s (Click here).
Free $50 gift card with the A6000 kit (Click here).
Lot of free extras with the A6000 double lens kit sold at BHphoto (Click here).
$400 off on the Sony A5100 with 16-50mm & 55-210mm Lenses at BHphoto (Click here).
$2,300 discount on the Hasselblad Stellar on sale at BHphoto (Click here)
A6000 double lens kit with free $50 Visa gift card and LR5 for $748 on [shoplink 31479 ebay]eBay (Click here)[/shoplink].
A6000 with kit lens, LR5 and 64GB SD card for $598 on [shoplink 31480 ebay]eBay (Click here)[/shoplink].
A5000 with kit lens, LR5 and 16GB SD card for $298 on [shoplink 31407 ebay]eBay (Click here)[/shoplink].
Refurbished NEX-5t double lens kit for $399 on [shoplink 31431 ebay]eBay (Click here)[/shoplink].
$200 off on the Sony A7 at Amazon, Adorama, BHphoto and SonyStore.
$200 off on the Sony A7 with kit lens at Amazon, Adorama, BHphoto and SonyStore.
Free card and bag ($200 value) with all A7/r/s cameras sold at SonyStore.
$300 off on the Sony A77II with grip at Amazon, Adorama and SonyStore.
$600 off on the Sony A77II with lens and grip at Amazon, Adorama and SonyStore.
15% credit you get when trading in a camera for the A7/r/s or Fe lenses at BHphoto (Click here to see the special page).
If you trade-in an older camera you could now pay down to $950 only for the new A7 at Adorama trade-in (Click here).

E-mount lenses:
$150 off on the 18-200mm OSS at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 24mm Zeiss at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 18-200mm OSS at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 10-18mm at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 35mm 1.8 at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 16-50mm at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 5omm f/1.8 at Amazon, Adorama, BHphoto and Sonystore.
$25 off Sony 30mm f/3.5 at Amazon, Adorama, BHphoto and Sonystore
$50 off on the Bower 35mm T1.5 Cine Lens for E-mount at BHphoto (Click here).

A-mount lenses:
$200 off on the 16-105mm f/3.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 24-70mm f/2.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 135mm f/1.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 35mm f/1.4 at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 24mm f/2.0 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 16-80mm f/3.5-4.5 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 70-300mm f/4.5-5.6 G at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the 100mm f/2.8 at Amazon, Adorama and BHphoto.
$50 off on the 11-18mm f/4.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the 16-50mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 50mm f/2.8 macro at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 85mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 35mm f/1.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 30mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the Bower 35mm T1.5 Cine Lens for A-mount at BHphoto (Click here).

Sigma A-mount lenses:
$200 off on the Sigma 70-200mm lens at Amazon, Adorama, and BHphoto.
$25 off ont he Sigma 70-300mm lens at Amazon, Adorama and BHphoto.
$300 off on the Sigma 150-500mm lens at Amazon, Adorama and BHphoto.
$300 off on the Sigma 50-500mm lens at Amazon, Adorama and BHphoto.
$200 off on the Sigma 18-250mm at Amazon, Adorama, BHphoto.
$100 off on the Sigma 10-20mm lens at Amazon, Adorama and BHphoto.
$75 off on the Sigma 12-24mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sigma 8-16mm lens at Amazon and BHphoto.

The sole body A7II went out of Stock quickly last week. But today it’s again back in Stock at Sony Store US (click here). Here are full links and below it new unboxing and hands-on videos:
Sony Alpha a7II (Body Only) for $1,698 at Amazon, BHphoto, Adorama, SonyStore and Sony Store Canada.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,998 at Amazon, BHphoto, Adorama, SonyStore.

Sony Alpha A7II Unboxing and First Look

Sony A7ii, A7s, A7r quick look and comparison

Sony Alpha A7r vs New Alpha A7II – Hands-On!

EU A7II links:
Sony Alpha a7II (Body Only) for 1.799 Euro at Sony Germany, Sony UK, Jessops UK, Sony France, Sony Italy, Sony Spain, Sony Austria, Sony Switzerland, Sony Netherland, Sony Belgium, Sony Portugal, Sony Sweden, Sony Finland, Sony Norway.
Sony Alpha a7II with FE 28-70mm OSS Lens for 2.099 Euro at Amazon Germany, Wex UK, Jessops UK, Verkkokauppa.

Asian/Australia A7II link:
Sony A7II at Sony Store Australia, Digitalrev and Amazon Japan.

You will save plenty of $$$ on the Gold box deal running today on the 256 GigaByte(!) PNY SD card sold at Amazon (Click here). Only issue using such cards is the big F…! you will express if the card dies with tons of pictures on it! So good to hear there is a Gold Box also on the smaller 64GB card (Click here).

BHphoto mailed us three new Sony deals:
Free stuff worht $299 along the A7r (Click here)
Free stuff worth $219 along the A7s (Click here).
Free $50 gift card with the A6000 kit (Click here).

And there are two new SD card deals too:
Up to 75% off Select SanDisk Extreme PRO Memory Cards at Amazon US (Click here).
Up to 40% off Select Sony Memory Cards Amazon US (Click here).

Current Sony US deals:

A-E mount cameras:
Lot of free extras with the A6000 double lens kit sold at BHphoto (Click here).
$400 off on the Sony A5100 with 16-50mm & 55-210mm Lenses at BHphoto (Click here).
$2,300 discount on the Hasselblad Stellar on sale at BHphoto (Click here)
A6000 double lens kit with free $50 Visa gift card and LR5 for $748 on [shoplink 31479 ebay]eBay (Click here)[/shoplink].
A6000 with kit lens, LR5 and 64GB SD card for $598 on [shoplink 31480 ebay]eBay (Click here)[/shoplink].
A5000 with kit lens, LR5 and 16GB SD card for $298 on [shoplink 31407 ebay]eBay (Click here)[/shoplink].
Refurbished NEX-5t double lens kit for $399 on [shoplink 31431 ebay]eBay (Click here)[/shoplink].
$200 off on the Sony A7 at Amazon, Adorama, BHphoto and SonyStore.
$200 off on the Sony A7 with kit lens at Amazon, Adorama, BHphoto and SonyStore.
Free card and bag ($200 value) with all A7/r/s cameras sold at SonyStore.
$300 off on the Sony A77II with grip at Amazon, Adorama and SonyStore.
$600 off on the Sony A77II with lens and grip at Amazon, Adorama and SonyStore.
15% credit you get when trading in a camera for the A7/r/s or Fe lenses at BHphoto (Click here to see the special page).
If you trade-in an older camera you could now pay down to $950 only for the new A7 at Adorama trade-in (Click here).

E-mount lenses:
$150 off on the 18-200mm OSS at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 24mm Zeiss at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 18-200mm OSS at Amazon, Adorama, BHphoto and Sonystore.
$100 off on the 10-18mm at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 35mm 1.8 at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 16-50mm at Amazon, Adorama, BHphoto and Sonystore.
$50 off on the 5omm f/1.8 at Amazon, Adorama, BHphoto and Sonystore.
$25 off Sony 30mm f/3.5 at Amazon, Adorama, BHphoto and Sonystore
$50 off on the Bower 35mm T1.5 Cine Lens for E-mount at BHphoto (Click here).

A-mount lenses:
$200 off on the 16-105mm f/3.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 24-70mm f/2.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 135mm f/1.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 35mm f/1.4 at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 24mm f/2.0 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 16-80mm f/3.5-4.5 Zeiss at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the 70-300mm f/4.5-5.6 G at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the 100mm f/2.8 at Amazon, Adorama and BHphoto.
$50 off on the 11-18mm f/4.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the 16-50mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 50mm f/2.8 macro at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 85mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 35mm f/1.8 at Amazon, Adorama, BHphoto and SonyStore.
$25 off on the 30mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.
$50 off on the Bower 35mm T1.5 Cine Lens for A-mount at BHphoto (Click here).

Sigma A-mount lenses:
$200 off on the Sigma 70-200mm lens at Amazon, Adorama, and BHphoto.
$25 off ont he Sigma 70-300mm lens at Amazon, Adorama and BHphoto.
$300 off on the Sigma 150-500mm lens at Amazon, Adorama and BHphoto.
$300 off on the Sigma 50-500mm lens at Amazon, Adorama and BHphoto.
$200 off on the Sigma 18-250mm at Amazon, Adorama, BHphoto.
$100 off on the Sigma 10-20mm lens at Amazon, Adorama and BHphoto.
$75 off on the Sigma 12-24mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sigma 8-16mm lens at Amazon and BHphoto.

For once the Germans got super deals. They run today only and for a very limited amount:

Sony A7s at Amazon Germany (12:00 via DL).
Zeiss 35mm FE lens at Amazon Germany (12:00 via DL).
Zeiss 24-70m FE lens at Amazon Germany (13:00 via DL).
70-200mmII A-mount lens at Amazon Germany (16:00 via DL).
Sony A7 with kit lens at Amazon Germany (17:00 via DL).

There is also a Gold Box on the RX100 at Amazon France (12:00 via DL)

And almost all Europeans can get an extra 1 year warranty for 1 Euro only if they purchase a Sony camera/Lens before Dec 16 at at Sony Germany, Sony UK, Jessops UK, Sony France, Sony Italy, Sony Spain, Sony Austria, Sony Switzerland, Sony Netherland, Sony Belgium, Sony Portugal, Sony Sweden, Sony Finland, Sony Norway.