The RX1 specs, price and preorders are available at Amazon, Adorama, BHphoto, Wex UK ,Wex Germany.

Amateur Photographer published an interview with Fuji and they strongly talk about the Full Frame mirrorless camera future. For Fuji it’s clear that there is a demand for full-frame mirrorless cameras. And when asked about the Sony RX1 Fuji’s X-series designer, Masazumi Imai, told AP: ‘I think many customers want a bigger sensor with first rate design. Sony’s answer is the RX1. Of course, I like that kind of camera but it is completely different to our series because the design is too modern.‘

In short, Fuji says there is a market for Full Frame compact cameras although it looks like they want to have such a camera with interchangeable mount. Sony really should hurry to deliver us the NEX-9 FF as soon as possible otherwise Fuji may will steal us the show. P.S.: I consider the new Leica M (Click here to see specs) and Leica ME camera too expensive and feature wise not on top of the market. They are playing in another league.

P.S.: Dearsusans wrote a nice article writing the PRO and CONS of the RX1. Check it out!

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Sony preorder list:
A99 body Amazon, Adorama, BHphoto, Jessops, Wex UK, Wex Germany, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
A99 with kit lens links Alphacameradeals.
RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Wex UK, Wex Germany Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Amazon, BHphoto, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, Wex Uk and more links at Alphacameradeals.
NEX-VG30 Adorama, Amazon, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony A-mount 300mm f/2.8 Amazon, BHphoto, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH.

Image courtesy: DIGIFOTO Pro

No joke guys! Hasselblad will also do their own “interpretation” of the successful Sony RX100 camera! This sketch has been found by the dutch friends from DIGIFOTO Pro (Translation here). Peter Stig-Nielsen form Hasselblad confirmed to Digitfotopro that the 18-55mm and two other Sony NEX-lenses wil be re-branded as Hasselblad. On the stand were some Lunars equipped with 18-200mm and 16mm’s, without Sony logo, and not with other Sony E-lenses. Looks like they are going to rebrand those three lenses. Peter didn’t say anything about Hasselblad glass.

One more news: Hasselblad’s new business development manager, Luca Alessandrini will give an interview to Paul Genge at http://www.cameradiner.com today at 20h (19h london time)

Sony camera popularity: Even after all those new Sony cameras the RX100 remains the most popular Sony camera at Amazon US (Click here). Why? It’s a unique camera that satisfies the need for a maximum quality in maximum possible size reduction. And all that for a fair price.

RX100 links roundup:
RX100 price search links: [shopcountry 13014].
Cases: [shoplink 13347 ebay]Official Sony LCJ-RXA case[/shoplink], [shoplink 13344 ebay]Gariz case[/shoplink], [shoplink 13345 ebay]more leather case[/shoplink].
Batteries: [shoplink 13346 ebay]NP-BX1 Battery[/shoplink].
Special stuff: [shoplink 13343 ebay]Multi-Coated LENS ARMOR UV[/shoplink]. Magfilter at Amazon (Click here). RX100 filter adapter on [shoplink 13486 ebay]eBay (Click here)[/shoplink]

(Image courtesy: Alexander Radojski)

Certainly one of the best news from Photokina is the launch of three new Zeiss lenses for the NEX system. Alexander Radojski sent us some pictures of the new lenses (Click on them to see the full size version). All lenses have autofocus, price similar to the current Zeiss 24mm f/1.8 (around $1000) and cover an APS-C circle. This lenses do not cover Full Frame sensor camera like the new [shoplink 14178]NEX-VG900[/shoplink]. This is probably the only bad news for all of these people like me that hope to see a FF NEX-9 alike camera in 2013. Probably the lenses would have been a lot bigger if designed with FF in mind. And as you know this lenses are designed for the Fuji X system (like the new X-E1) too. This may be the reason why they do not cover FF. The lenses will ship in mind 2013. The big question is:

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Updated Sony preorder list:
A99 body Amazon, Adorama, BHphoto, Jessops, Wex UK, Wex Germany, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
A99 with kit lens links Alphacameradeals.
RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Wex UK, Wex Germany Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Amazon, BHphoto, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, Wex Uk and more links at Alphacameradeals.
NEX-VG30 Adorama, Amazon, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony A-mount 300mm f/2.8 Amazon, BHphoto, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH.

Lunar camera with the new Distagon E-mount Zeiss! (Image courtesy: Alexander Radojski)

 BJP reportsthat Hasselblad got “heavily denigrated” after the Lunar camera launch. And now Hasselblad is trying to explain why the price for the camera is correct. Business development manager, Luca Alessandrini said: “We are doing is buying different components from the best suppliers, and applying our knowledge and expertise to create a different camera. This is not a NEX 7 camera, just because we are buying components from Sony. The hardware is just a small part of the whole. It’s not because we’re using a Sony sensor that it makes the Lunar a Sony camera“.

The camera body is made of aluminium and Luca Alessandrini said that it takes five hours to machine the body. That alone costs $300.Luca also said that they are ready to launch more camera that may be more different from current Sony cameras: “if Sony were to release a NEX 9, Hasselblad would not automatically use the camera’s technology to unveil its own version”

Some Hasselblad video by Branding Value, FotoTVplus, Centrum Papieru (polish).

Amateur Photographer posted an interview made with Toru Katsumoto and Tetsuya Numata from Sony. Here are some interesting info:
– They recognize that many people love the optical viewfinder and this is true especially for full-frame products. But Sony believes the EVF technology is better and the future.
– The very interesting info is that Sony confessed that they didn’t use the 36 million pixels sensor because “we couldn’t do 60p video or produce the same sensitivity levels“. De facto they confirm the Nikon D800 sensor is made by them! They also add: “When the technology improves we can increase the pixels.”
– When asked if there will be a Higher than A99 FF model they answer: “It is a possibility“.
– Sony ddint’ opt for the XQD cards because it “consumes a lot of power“.
– When asked if the RX1 could eventually be redesigned as an interchangeable lens camera they answer again: “It is a possibility“. One more thing about the RX1: Sony has no plan yet to make a RX1 wide angle or telephoto adapter.

Editor’s note: There are three Key PRO FF products Sony has to work on:
1) An entry level FF: The Nikon D600 is now in Stock at Amazon and already back on top of the ranking (see here). There is definitely a market for a $2000 SLT FF camera!
2) A high end Photographic  centered High Megapixel camera: While the A99 is an almost perfect hybrid camera there is still some room for a more photographer oriented High Megapixel camera a la Nikon D800.
3) An interchangeable FF camera styled like the RX1 would have no competition on the market (I do not count the over expensive Leica M cameras).

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A99 body Amazon, Adorama, BHphoto, Jessops, Wex UK, Wex Germany, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
A99 with kit lens links Alphacameradeals.
RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Wex UK, Wex Germany Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Amazon, BHphoto, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, Wex Uk and more links at Alphacameradeals.
NEX-VG30 Adorama, Amazon, BHphoto, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony A-mount 300mm f/2.8 Amazon, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH.

Image credit: Colamanago. The Rec button looks like a Ruby!

Editor’s note: Dear readers! I can’t go at photokina because I have work to do in Berlin. If you have some nice photokina picture to show feel free to send me your images at sonyalpharumors@gmail.com. If you want you can also send me your name and website link to credit the picture. I look for pictures of the new Sony cameras but also of the three new Zeiss primes, the Sigma lenses and of course the Hasselblad stuff. Thanks guys!

Now back to Hassleblad. Popphoto reports about the new Hasselblad Lunar camera that “Hasselblad has done a fair bit of tinkering with the insides, which they claim make it more “precise” in its operation. There’s also a new interface for navigating the camera.” And about the lenses: “When it starts shipping at the beginning of next year, the Lunar will come with a kit lens that looks very much like the 18-55mm Sony kit lens. According to the rep, though, it is Hasseblad glass, which is why it wears the Hasselblad badge. Two more lenses are apparently on the way, but it will even use E-mount lenses.”

As correctly stated by some of our readers Hasselblad itself usually outsources the Lens design to Zeiss and Fuji. There are Hassleblad [shoplink 14329 ebay]Distagons (here on eBay)[/shoplink], [shoplink 14330 ebay]Sonnars (here on eBay)[/shoplink] and so on…

Hands-on picture by Engadget. More pics at SystemKameraForum.

Wow, if you ever had the question how to make an APS-C sensor camera as expensive as possible than Hasselblad finally gave you the answer. They just announced a 24 Megapixel APS-C sensor mirrorless camera with Sony E-mount! The camera uses the same [shoplink 8454]Sony NEX-7[/shoplink] sensor and costs…5.000 Euro! It will be available in black, silver or titanium colors and four types of wood grip (beech, olive, pear or mahogany). I can already see the long store lines of people to buy this….Saudi Arabians, Rich Golf Players, Hedge Fonds managers, Mitt Romney… :)

The good news is:
1) We finally have a second camera maker on board of the E-Mount system (Although the first camera is nothing else than a NEX-7 with a lot of expensive materials around it). Hasselblad said that there will be: “new products for DSLR and compact camera segments”
2) That’s the most intriguing point. Hasselblad leads the medium format market. And this could be a key partnership to develop FF or MF DSLR or Mirrorless cameras. Imagine a [shoplink 14302 ebay]Hasselblad XPAN (here on eBay)[/shoplink] alike mirrorless camera! That yes would make me grab a credit card…until I realize that I will never have the money to buy this.

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And here is the official partnership press release (Source: Sony Press Center):

Hasselblad and Sony usher in a ‘new dawn’ with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.