Press release: Tamron Announces Three Close-Focusing Prime Lenses For Sony E-Mount Full-Frame Mirrorless Cameras

Preorders:
Tamron 20mm  f/2.8 at Adorama and BHphoto.
Tamron 24mm  f/2.8 at Adorama and BHphoto.
Tamron 35mm  f/2.8 at Adorama and BHphoto.

Tamron Announces Three Close-Focusing Prime Lenses For Sony E-Mount Full-Frame Mirrorless Cameras

20mm F/2.8 Di III OSD M1:2(Model F050)
24mm F/2.8 Di III OSD M1:2(Model F051)
35mm F/2.8 Di III OSD M1:2(Model F053)

October 22, 2019, Commack, NY – Tamron announces the launch of three prime lenses for Sony E-mount full-frame mirrorless cameras: 20mm F/2.8 Di III OSD M1:2 (Model F050), 24mm F/2.8 Di III OSD M1:2 (Model F051), and 35mm F/2.8 Di III OSD M1:2 (Model F053). The 24mm and 35mm lenses will be available on November 20th and the 20mm will be available in January 2020. All three lenses will be available in the USA for approximately $349.

Having already produced award-winning zoom lenses[1] in this mirrorless category, we turned our attention toward prime lenses. When using a prime lens, the photographer must decide the composition based on their distance from the subject. This puts the joy of capturing the image exactly as envisioned and the pure fun of shooting on a different level.

The three new models include a 20mm focal length (Model F050) to fully explore the world of ultra-wide-angles, a 24mm focal length (Model F051) as the perfect general-purpose wide-angle lens, and the versatile 35mm focal length (Model F053) that is ideal for everyday/every subject use. Developed under the concept of “letting as many as possible learn the joy of prime lenses in a more accessible way,” each lens strikes a balance between gorgeous image rendering and superior operation.

We matched the same filter size (φ67mm) for all three prime lenses as well as the two previously launched zooms and achieved our aim of compactness. Furthermore, the 20mm, 24mm and 35mm lenses are all capable of focusing very close, to an unprecedented in this category magnification ratio of 1:2. Other features include Moisture-Resistant Construction (for outdoor shooting) and a Fluorine Coating on the front element for easy maintenance and fingerprint removal.

They also support various camera features offered by certain Sony cameras, such as Fast Hybrid AF and Eye AF, and offer a multitude of advanced functions to ensure a pleasant shooting experience and fantastic results.

This series of highly practical lenses lets photographers enjoy the photographic expression of wide-angle lenses, often regarded as the sweet spot for most photographic pursuits, plus unprecedented light weight and full-blown performance.

PRODUCT HIGHLIGHTS

  1. Enhanced close-focusing capability expands lens usefulness and versatility

These prime lenses focus very close. The MOD (Minimum Object Distance) for the 20mm, 24mm and 35mm is 4.3, 4.7 and 5.9 inches respectively. Plus, the maximum magnification ratio for all three is 1:2. This remarkable performance allows users to create compositions that emphasize perspective (closer subjects are larger and distant ones are smaller) and that are unique to wide-angle lenses.

Being able to get in close is one of the most desirable specifications for a wide-angle lens. With dramatic closeup shooting performance for full-frame lenses, the series unleashes an unprecedented level of shooting freedom. Plus, by moving close to the subject, strongly blurred backgrounds are easier to attain.

  1. A compact, lightweight 67mm filter diameter system offering excellent portability

Weighing in at 7.8 oz for the 20mm (Model F050), 7.6 oz for the 24mm (Model F051) and 7.4 oz for the 35mm (Model F053), the lenses are exceptionally light, allowing photographers to enjoy shooting comfortably without hesitating about whether to carry the lens. All three lenses combined weigh under 1.5 pounds! Meanwhile other lenses in Tamron’s lightweight full-frame mirrorless series such as the 28-75mm F/2.8 (Model A036) standard zoom or 17-28mm F/2.8 (Model A046) ultra-wide-angle zoom make the perfect companions to broaden the range of shooting possibilities.

As testament to their compactness, all three new models feature the same 67mm filter diameter as Tamron’s zoom lenses for full-frame mirrorless cameras. This significantly reduces cost and packing space when working with PL, ND and other filters. Even the front lens caps are the same size, eliminating the hassle of sorting caps when switching lenses. These features combine to produce a highly convenient and mobile system that adds more fun to photography.

  1. Superb high-resolution performance that matches the latest high-resolution image sensors

The sophisticated optical formula created with the latest lens design technologies boasts exceptionally high rendering performance from edge to edge thanks to the optimal arrangement of LD (Low Dispersion) and GM (glass-molded aspherical) lens elements. Any remaining minor distortions sometimes common in wide-angle lenses are corrected using in-camera functions.

Additionally, Tamron’s legendary BBAR (Broad-Band Anti-Reflection) Coating effectively reduces ghosting and flare. With excellent resolving power achieved through uncompromising optical performance and camera-based distortion correction, these lenses can be used with complete confidence for a wide range of applications from casual family snaps to serious professional photography.

  1. Consistent 64mm (2.5 in) overall length facilitates ease-of-use

All three lenses are the same length: 2.5 in. Achieving excellent balance with Sony E-mount cameras, these compact lenses employ a front element extension system but are designed to maintain the same exterior length during focusing operations. Therefore, there is less chance of an extended front element accidentally coming into contact with a subject during closeup shooting. And optional manual focusing is easier because the focus ring is positioned toward the front of the lens within natural reach of the thumb and index finger.

  1. Silent autofocus driven by OSD (Optimized Silent Drive) DC motor

The AF drive system employs an OSD to ensure quiet operation. In comparison to conventional AF types with built-in DC motors, Tamron was able to greatly reduce the drive noise as well as vastly improve AF performance and speed. The lower ambient noise level is sure to be appreciated by video shooters.

Overall, this prime lens series provides superlative AF precision for exact focus even when shooting moving subjects, as well as outstanding accuracy and tracking capability. Additionally, this prime series supports various AF features offered by certain Sony cameras, including Fast Hybrid AF, Eye AF, and Direct Manual Focus (DMF) to ensure a pleasant shooting experience.

  1. Moisture-Resistant Construction and Fluorine Coating

Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance. These protective features are keenly important for lenses that allow you to get in close to a subject.

  1. Compatible with main camera-specific features and functions[2]

All three of Tamron’s new prime lenses are compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:

-Fast Hybrid AF
-Eye AF
-Direct Manual Focus (DMF)
-In-camera lens correction (shading, chromatic aberration, distortion)
-Camera-based lens unit firmware updates

[1] 28-75mm F/2.8 Di III RXD (Model A036) standard zoom and 17-28mm F/2.8 Di III RXD (Model A046).

[2] Features vary by camera. Please consult your camera’s instruction manual for details. As of September 2019

New Camrote APP 1.2.0 released

Camrote has been updated to version 1.2.0. What’s new:

In this version we bring you some exciting (And widely requested) new features!

– Spanish localisations.
– Support for zooming*.
– Support for BULB based timelapse**.
– iOS 13 support.
– Adds a double-tap gesture to disable all Touch AF points.
– Many bug fixes and UI/UX tweaks!

*Zoom is only available on certain camera models.
**Only supported on cameras which support BULB shooting.

Sony Tidbits…


NFL with an A7R IV & 600mm f4

Hands-On Review: KIPON Lenses (Allan Weitz).
This Laser-Shooting Camera Can See You From Around the Corner (MirrorlessRumors).
Feiyu Releases the New AK4500 Handheld Gimbal with an Underslung Handle (Explora).
α7III + Oplarex 5cmF1.9 + RareAdapters OPL Foca M36 Screw Mount test by Toru Sawamura
Sigma 14-24mm F2.8 DN (Sony FE): First Look (Dustin Abbott).
When fast-ish is fast enough: in praise of F1.8 lenses (Dpreview).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

This week SAR readers photos selection


Samuel Lee‎
Didn’t find the Holy Grail but I got some pictures with my a5100 and 16-50mm kit lens
#sonyalphagallery

1) You can submit one single picture per week only.
2) To submit your picture for the weekly readers roundup post you can choose one of the following three options:
Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on SAR (we will credit you)
Facebook: Submit your picture on our group: facebook.com/groups/sonyalphacamera. Please add the hashtag “#sonyalphagallery ” to grant the permission for reposting on SAR. Without the hashtag we will not add your picture!
Forum: Submit your picture on the SonyAlphaForum image section and add the hashtag “#sonyalphagallery
3) Like and comment the pictures from other readers here: instagram.com/sonyalphagallery, facebook.com/groups/sonyalphacamera and on SonyAlphaForum.
4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

 

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Sony Creative Space schedule, During Photo Plus Expo

Sony will have a major event next week in NYC. I do not expect any new camera announcements and I have little hope there might be at  least some new lens. You never know but don’t hope to much  :)

Still, we will get four new Tamron lenses on October 24! And maybe some other third party manufacturer will have E-moutn related announcements too…

Press text:

You’re Invited – Sony Creative Space, During Photo Plus Expo
Sonys hands-on experiential event combines models, sets, gear and inspiration for the ultimate creative event.

The Sony Creative Space NYC is a three-day-long celebration of still and moving imagery and creativity that is free and open to the public.
Sony Creative Space NYC offers attendees a wide range of shooting opportunities (including multiple sets and models), workshops, photo walks, and more.
Attendees can also borrow cameras and lenses from the Alpha camera lineup, so they can spend time shooting with the latest Sony camera gear, get answers to technical questions from Sony Pro Support and get tips and tricks for the setup and use of Sony cameras.
Creative Space NYC is held to coincide with the Photo Plus Expo in New York City. Sony Creative Space is based at the SIR Stage 37 studio, located just a few blocks from the Javitz Convention Center, at 508 W 37th Street in New York.
Creative Space NYC will also host numerous special events, including the Abel Cine Film Night on the 23rd, Art of Visuals Day and B&H Night on the 24th, and Alpha Female Day and BeAlpha Night on the 25th.
Sony Creative Space NYC and the special events are free to attend. Registration is required for general admission to the Sony Creative Space, and separately for the evening events.

Information And Registration

A fulll list of daily sessions, plus registration for general admission and the daily events can be found on the here on the Alpha Universe website.
A full list of the evening special events, plus registration for these events can be found here on the Alpha Universe website.

Sony Creative Space Schedule

General Admission/Daytime Events
Thursday through Saturday
Register Here For General Admission/Daily Events
General Event Admission – Doors Open 9:00 a.m. to 4:00 p.m.

-> Thursday

10:00 AM – Photowalk with Chris Ngu
11:00 AM – Photowalk with Mike Myers
12:00 PM – The Art of Aerial Photography with Chris Burkard
1:00 PM – How To Build A Strong Personal Brand, Art of Visuals & Imaging Collective
2:00 PM – Photowalk with Erick Urgiles
3:30 PM – Raffle and What’s New From Sony, Art of Visuals & Sony Team
Thursday is also Art of Visuals Day, an experience curated by none other than the powerfully creative team behind Art of Visuals. AOV is curating a new type of networking / community event featuring photowalks, presentations, digital gallery takeovers and open Q+A with several incredibly talented artists, a variety of interactive shooting sets and much more.

See below for the Thursday Night B&H Night registration.

-> Friday

10:00 AM – Bodies in Motion Photoshoot with Dana Scruggs
10:00 AM – Photowalk: Reflections In The City with Paola Franqui
11:00 AM – Sports Action Photoshoot with Jean Fruth
11:00 AM – Photowalk: Architecture In The City with Chris Beth Cooper
12:00 PM Photowalk: Moody In The City with Shauna Wade
1:00 PM – Editing Creative Run & Gun Video with Amber & Garrette Baird
2:00 PM – The Intervened Portrait Photoshoot with Katrin Eismann
3:00 PM – Fine Art Photoshoot with Brooke Shaden
4:00 PM – Photowalk: Love In The City with Amber Baird
4:00 PM – Photowalk: Humans In The City with Katrin Eismann
4:00 PM – Photowalk: Mobile In The City with Marvi Lacar
Friday is also Alpha Female day, featuring presentations from an esteemed group of creators including Brooke Shaden, Dana Scruggs, Amber Baird, Jean Fruth, and Katrin Eismann. You’ll have an opportunity to get your portrait taken by one of Sony’s Artisans of Imagery, take a photo walk with members of the Alpha Imaging Collective, complete your portfolio with new creative photos taken at one of our shooting stages, mingle with great personalities from the photography and film worlds, and network with other creators.

(See Special Evening Events, below, for the Friday Night Alpha Female event registration, and the #BeAlpha evening event registration.)

-> Saturday

9:30 AM – Shooting Sports With the a9 II with Patrick Murphy-Racey
10:15 AM – Photowalk with Jose Silva
10:30 AM – Creatinv A Dark Fairytale with Brook Shaden
11:30 AM – Portraiture Photoshoot with Miguel Quiles
11:30 AM – Photowalk with Jessica Foley
1:00 PM – Staying Creative with Ben Lowy & Marvi Lacar
2:00 PM – Story Telling Through Human Connections with Ben Moon
3:15 PM – Wildlife Photography with Colby Brown
Saturday will be another celebration of talent and imagination at their best. In addition to shooting stages, models, and presentations from top Sony creators, Sony and Street Dreams Magazine will be partnering on a variety of photowalks led by local street photographers. Your free three-day Creative Space NYC pass will provide you access to this amazing experience, so if you haven’t already, sign up HERE.

Register Here For General Admission/Daily Events

Special Evening Events

Visit This Page to Register For Any Of The Special Evening Events
Note: Each special event has its own registration.

->  Wednesday

Abel Cine Film Night

Sony is partnering with Abel Cine to bring together luminaries from the film world. We’ll be showcasing early screenings of films and other exciting video content from a variety of Sony creators, with several panel discussions, meet and greets and Q+A topics regarding modern day filmmaking.
7:00 PM until 10:00 PM. Sign up HERE.

-> Thursday

B&H Night

In the evening, our partners at B&H Photo Video will take over to host “Creator Night” at SCS NYC. The event will be focused on in-depth, interactive learning experiences, with a variety of vignettes set up in the space for educational opportunities covering flash photography, fast action and studio portraiture, among others. Sign up for the special Creator Night at Creative Space NYC HERE.

->  Friday

Alpha Female Class of 2020 Reveal Event

At this special Alpha Female event, between 5:30 and 7:00 PM, where the new Alpha Female Creator-in-Residence Class of 2020 will be revealed live, over food and drinks.
5:30 PM until 7:00 PM Sign up HERE.

#BeAlpha Evening

Extending the Sony Creative Space NYC into the eventing hours, the #BeAlpha Night will have more networking, more music, more swag and more inspiration. If you can’t make the Sony Creative Space NYC daytime event, this nightime BeAlpha event is for you!

7:00 PM – 10:00 PM Sign up HERE.

New Life+Guard protection skin for the Sony 200-600mm and 35mm f/1.8 FE lenses

Life+Guard has announced new customizable protections skins for the 200-600mm FE (skins here) and 35mm f/1.8 FE lens (skins here).

You can find all skins for all Sony lenses on this page: lifeguard-design.com/categories/sonylensskin
You can find all skins for all Sony cameras on this page: lifeguard-design.com/categories/sonycameraskin?aff=3

    x

P.S.: PrinCube-The World’s Smallest Mobile Color Printer is on sale at Indiegogo!