Sony beats Nikon and is now number two company with most rented gear at Lensrentals

Lensrentals reports:

Sony out rented Nikon this year and is slowly closing the gap to Canon.

And Dpreview readers did choose the A7rIII as camera of the year.

So it seems like Sony is slowly getting closer to the number one position. But 2018 Canon and Nikon will fight back with their new FF mirrorlss system cameras. We have to see if that’s too late for them or if Sony has to be worried again.

Let Sony know what E or A-mount lenses should be released as next!

This is the time of the year where we usually talk about what should arrive in 2018 to make us happy. Comment this post to let Sony know what kind of lens they should absolutely make as next. Please follow theses rules:

– max 3 lens suggestions
– please don’t go too strange with focal lengths and apertures (try to be a bit realistic).
– please mention if the lens should be FE, E or A mount

this would be my list for examples:

– 21mm f/1.8 FE
– 50mm f/1.2 FE
– 135mm f/1.8 FE

I will sum up your suggestion in a poll to be posted in early January!

For fun: Image of the 80-200mm f/1.4 :)

Sony teases the CES show conference

Sony published this special CES page. It has a countdown to tease the press conference which will be video streamed live at 5:00 pm PST on Monday 8th January. All it say is “See our President and CEO, Kaz Hirai, unveil a new generation of Sony innovations

Usually at CES there is no Alpha stuff announcement. But I am not giving up the hope yet. And there is still a Sony registered camera with the code “WW 541200” that has yet NOT be announced. But like I said, this camera might as well be announced in February before the CP+ show start.

Thanks Dan!

Sony Tidbits…


Sony FE 50mm f/1.8 lens review with samples (Full-frame and APS-C)

Saved by sensors, Sony aims to expand their use in robotics, self-driving cars (Reuters).
Only RX0: Explore The Many Dimensions Of PARALLAX (Alphauniverse).
Field Test: Bescor FM-256 Flexible Remote-Controlled Bi-Color LED Light Mat (Explora).
Lenses Are Being Reinvented, and Cameras Will Never Be the Same (MIT).
Sony a7RIII star spreading — raw composites (Jim Kasson).

Ross:I just tested the A7RIII with my Canon and Tamron glass. We now get eye af! Here is a link to the video. https://youtu.be/yoyUv8sHYQU

David:My first comparison between the the a7R III and a7R II. In german :) https://youtu.be/91dFmL4tRiE

Join the new Sony Alpha Camera Facebook group.
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Suggestion for a Lens Give Away…what’s the lens you would like to win?

I am going to launch a major Lens Give Away on my new Instagram channel. But I would like you to ask what’s the lens I should give away to make it attractive for you to join the contest:

The lens I would like to win is the...

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Sony Tidbits…


Card Chase – Short Film by Kaz, Filmed on Sony A7RIII w/ 24-105, 55 and 12-24

12 Most Innovative New Lenses for 2017 and Beyond (Explora).
a7RIII star spreading (Jim Kasson).
Sony Sensors Compared (Image Sensor World).
Sony A99ii – A year in review (Leonardo Studios).
Thinking of shifting to SONY as a wedding photographer? (Atamadnan).

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

More informal and personal photos from SAR Admin Andrea on Instagram, Twitter, Facebook and Youtube.