Sony announces two new FE lenses (70-300mm and 50mm) and a new RX10m3!

SonyFENAB

Sony just announced these new products:

Store links:
FE 50mm f/1.8 at BHphoto. Adorama.
FE 70-300mm at BHphoto. Adorama.
RX10m3 at BHphoto. Adorama.

Previews:
RX10m3 first impression at Imaging Resource.
50mm FE first impression at ThePhoBlographer.

Press Release:
RX10m3: Imaging Resource. Dpreview. Thevideomode.
New FE lenses: Dpreview. ePhotozine. Sony.net (70-300mm).

Poll:

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RX10m3

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FE50mm


RX10 III – Super Slow Motion with super telephoto- “Ski” | Cyber-shot | Sony

RX10 III – Super Slow Motion with super telephoto- “Baseball” | Cyber-shot | Sony on Youtube.
RX10 III – Super Slow Motion with super telephoto- “SuperFormula” | Cyber-shot | Sony on Youtube.
RX10 III – Super Slow Motion with super telephoto- “Tennis” | Cyber-shot | Sony on Youtube.
RX10 III – Pro-grade precise 4K movie | Cyber-shot | Sony on Youtube.

Press release: Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

FE50mm

Store links:
FE 50mm f/1.8 at BHphoto. Adorama.
FE 70-300mm at BHphoto. Adorama.
RX10m3 at BHphoto. Adorama.

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

New FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities

SAN FRANCISCO, Mar. 29, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lens.

The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony α E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range.  The new 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost.

“We’re continuing to build out our FE lens lineup, offering more variety than ever for today’s imaging enthusiasts,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics.  “Representing two of the most requested focal lengths by our customers, the new 70-300mm zoom and 50 F1.8mm prime become ideal choices for those looking to expand and enhance their Sony α kits.

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New FE 70-300mm F4.5 – 5.6 G OSS Telephoto Zoom Lens

Sony’s longest reaching E-mount lens to date, the new FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens (model SEL70300G) features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration.  This ensures beautiful high-resolution results for both still and video shooting.

The new telephoto zoom lens also features class-leading close-up performance, with a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography.  This outstanding close-up performance also factors into the lens’ excellent corner-to-corner sharpness.

The versatile zoom lens includes built-in Optical SteadyShot image stabilization that helps to reduce camera shake, making it easier to capture clear images when shooting handheld.  Additionally, the new SEL70300G model has a linear actuator that allows it to achieve fast, smooth and quiet autofocus and is also dust and moisture resistant1 to ensure reliable operation in harsh outdoor conditions.

New FE 50mm F1.8 Prime Lens

Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 “normal” prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.

The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery.   Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background.  For extended durability, the new prime lens is built with a solid metal mount.

Pricing and Availability

The new FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens will be available in May for about $1,200 US and $1,700 CA, respectively.

The new FE 50mm F1.8 prime lens will also be available in May for about $250 US and $350 CA, respectively.

Both of the new FE interchangeable lenses will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new lenses and other Sony α products can be found atwww.alphauniverse.com , Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

Content is also available for viewing at the sony.com product pages for the FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens and the FE 50mm F1.8 prime lens.

QX1 is getting “adapted” for aerial work

3dr.com partnered with Sony to create a 3D aearial map. 3Dr writes:

Sony, it goes without saying, is a globally dominant camera company, and we’ve worked with them to integrate their UMC-R10C camera with the open Solo gimbal bay, for shooting stills at an incredible 20MP, and even zooming.

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Thanks Joris for this!

Sony Tidbits…


One Light Fashion Using Umbrellas: The Breakdown with Miguel Quiles (he uses the 85mm GM).

Need advice on “THE” lens for a new a6300 (SonyAlphaForum).
Tamron SP 85mm 90mm Hands-On Preview (ePhotozine).
The Sony A7r II – I Own It, I Use It. Nobody Said I Have To Like It! (Soundimagesplus).
Laowa STF 105mm f/2 (T3.2) Lens Hands-On Preview (ePhotozine).
Sony RX10 Review – Youtube (SonyAlphaLab).
Sony a6000 and Commlite test by Eric Barger.
Sony Mirrorless Beats The DSLR In India (Alphauniverse).
A6300 test at Focus Numerique.
Just thinking about durability of newer alpha camera’s (SonyAlphaForum).

This week SAR readers photos selection.


Yuri Afanasiev‎
Silhouette. Hello from Russia! Sony A7R + FE 70-200mm F4 G OSS. 72mm / ƒ/5,6 / 1/250s / ISO 400
New photos on https://www.facebook.com/photoru.ru
My Site http://www.photoru.ru/

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read more

Sony Tidbits…


One Night. One Hundred Cars. One Message. For 100 Years BMW. Filmed with Sony A7s, except DJI Inspire 1 drone shots.

What lens would you like Sony to make next? (SonyAlphaForum).
Sony A7II and Metabones IV Lab Testing w/ Canon L Lenses (SonyAlphaLab).
Sony Camera and Lens In Use: Part One, Part Two, Part Three.
The a7RII, Tyler’s new big little camera (Stalman).
Curved Sensor Advantages (Image Sensor World).
Canon 70-200 F4 L + Sony A7II REVIEW (SonyAlphaForum).

Phil:Just some advice about battery problems. I shoot weddings and recently bought an RX10 II for it’s 4k video and use as a stills backup camera. But for video the battery life is scary. I was going to build a DIY battery pack solution but just in time ex pro have produced this; Amazon UK. A fantastic solution for many Sony users

Big news: Sony is considering the split-off for the Imaging Business!

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Sony Japan announced that it is considering to split-off the Imaging Business. This is part of their strategy to create a more “flexible company”. Other departments like the TV Business and semiconductor business already got thought the spin-off procedure.

Sony Corporation as a headquarter will focus on those functions (google translated text from japanese):

  1. Headquarters: Responsibility for the Sony Group’s overall strategy and governance, and oversight of their execution
  2. R&D: Leadership of Sony’s differentiation and creativity through technological innovation
  3. New Business: Incubation of new businesses in areas beyond Sony’s current business domains
  4. Brand Design: To enhance Sony’s brand value and implement horizontal Group-wide initiatives
  5. Professional Services: To support the operations of the Sony Group following the completion of the splitting out process

What does this mean for the Imaging Business? Well they will become sort of financially and strategically more independent. This should lead to a faster decision structure. The Imaging Business is already profitable. Unlike the TV Business which went thought a big crisis the Imaging Business doesn’t have to worry to stand on their own feet.