Sony manager reassures: We are working to give you 4k60p and 10bit 4:2:2 on a Sony Alpha camera!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

After the Sony A7rIV announcement there were some bloggers expressing concerns if Sony will ever release a new A7s camera. Well the answer is clearly yes! Sony managers confirmed in this interview that they are working to deliver a 4k60p and 10bit 4:2:2 Sony Alpha camera to their customers:

(SR4) New Sony RX camera to be announced next week

Sony is likely to announce a new RX camera next week (could be July 23 or July 24). We have no info about WHAT camera this is.

What we know is that Sony will have one more camera announcement in August too. No idea what this might be yet…but ti’s not the A7sIII and not the A9II.

(SR4) Sony has one new camera announcement next week and (SR3) one more camera announcement possibily in late August…

FACT: Sony has registered three new camera codes in Asia. This usually means the cameras will be announced within 1-2 months!

Yesterday Sony announced the new A7rIV. But this is not all what’s coming! The past hours we got confirmation that:

SR4 (70% reliable): Sony will announce one more camera next week (around 23-24 of July)
SR3 (50% reliable): There is a rumor about one more camera announcement in August (possibly late August)

Two big store managers told me that Sony said they plan to announce one product a month from now on til end 2019. Seems like a new strategy to keep attention on the Sony Alpha brand

What to expect:
On both of these launch events I do NOT expect a new A7SIII or A9II which. The A7sIII should be announced in autumn. The A9II should be on market within late 2019 or early 2020. What we should expect as next are new RX cameras, A6500 succcessor and maybe soemthing else I haven’t heard of…

Stay tuned on SAR!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

(SR4) Told you it’s not all: One more Sony announcement next week!

Stay tuned folks, like I told you Sony now has a strategy to split the single gear announcements. We got the 35mm f/1.8 last week, the Sony A7rIV today and next week “something else” :)
Looks like Sony wants to keep you busy this summer!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Sony 35mm f/1.8 FE:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

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(SR5) Sony will announce the new A7rIV today!!!

Today at 10am New York time Sony will have the VERY BIG cameras announcement. Here are some last minuted messages I got right now:

Reliable source 1:

the cameras coming today will WOW you

New source 2:

one of the cameras is the new A7rIV

UPDATE: Nokishita just confirmed our rumor and indeed Sony will announce the new Sony A7rIV today!!!! There will be also a new VG-C4EM battery grip.

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

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Electronic deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon CA, Amazon JP. Amazon CN, Amazon AUS.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Superhot Sony EU deals at  Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

It’s official: Sony announcement on July 16, at 10:00 AM ET

Hurray folks! Alphauniverse just confirmed the Sony announcement on July 16 at 10am Eastern time!  We will livestream the new camera announcement on SAR. Here are the timezones:

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

Note: The press release of the new cameras will be online at 12am Eastern time which will be July 17 in Asia (that’s why my sources said announcement is on July 17)

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 16/17

Possible leak of the new Sony camera:

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