It’s official: Sony announcement on July 16, at 10:00 AM ET

Hurray folks! Alphauniverse just confirmed the Sony announcement on July 16 at 10am Eastern time!  We will livestream the new camera announcement on SAR. Here are the timezones:

Note: The press release of the new cameras will be online at 12am Eastern time which will be July 17 in Asia (that’s why my sources said announcement is on July 17)

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 16/17

Possible leak of the new Sony camera:

Support my work if you like :)
Use those affiliated links to buy your preferred Prime Day Deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES. Thanks :)

SUPERHOT: European Sony camer/lens prime deals Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

General Prime Day Deal links:
Prime Day Deals started on those special pages at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Electronic deals are listed on those pages Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

(SR3) Is this the first image of the new Sony High End E-mount camera?

Note: This post has been updated!

A first time source just sent me this image of a supposedly new Sony camera that would be announced on July 16. If the image is real this is what we learn from it:

1) It has the EVF in the center
2) It has a new custom dial on top of the plate
3) It has a new Lock on the exposure dial

The camera looks like an A7 styled model. But I cannot tell you know if it’s a new A7000 or A7x or A9II. It definitely looks like a high-end model and somehow reminiscent of the old NEX-7 :)

UDPATE: It’s official. The announcements will happen on July 16, at 10:00 am New York time! We will embedd the livestream here on SAR too!

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

Support my work if you like :)
Use those affiliated links to buy your preferred Prime Day Deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES. Thanks :)

 

SUPERHOT: European Sony camer/lens prime deals Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

General Prime Day Deal links:
Prime Day Deals started on those special pages at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Electronic deals are listed on those pages Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

Sony teaser for the July 17 announcement shows big “explosion”. And source says specs are “crazy”!

This is what I got the last few hours from reliable sources:

Rumor One:

I just received an image of the Sony teaser for the July 17 announcement shows big “explosion”. The source asked me NOT to publish it so I cannot show it to you. But all I can say is that it shows a big “Explosion” on top.

They are clearly hinting something major is coming. The source that received this said there will be “multiple” camera announcements.

Rumor Two:

A guy in China who got RX0MII and FE35F1.8 before the announcement just tweeted that “the Sony camera spec is crazy”. He won’t spill out any information but  now it’s pretty sure it is some high-end stuff.

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 17 and September timeframe
99% reliable rumor: Sony has a big announcement day on July 17
80% reliable rumor: Sony will announce a new RX camera
60%reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body,  similarA6500 appearance, 4k60p.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

THIS IS HOW TO NOT MISS ANY OF THE UPCOMING RUMORS:

1) On the bottom right of the page you will see the red button (see screenshot on top). Subscribe to get notified via browser when there is a new post!

2) Subscribe our Facebook page (Click here). Be sure to edit the options to “See First” to not miss the news.

3) Follow us on Twitter (Click here).

4) Subscribe our RSS feed. If you use a RSS software just add sonyalpharumors.com to your list

5) A more private and fun way to follow me is here on Instagram.

(SR3) Sony A6500 successor to be announced on July 17? First info: Larger body, FZ100 battery, and same A6500 look!

I am getting conflicting rumors about the new A6500 successor. Here is the story:

Source 1 (first time asian source):

Told me the A6500 successor will be announced on July 17 and be a sports oriented camera. It would be announced along two new APS-C lenses (I had ranked this SR3 which means only 50% reliable. Article here)

Source 2 (usually reliable source):

This usually reliable source heard nothing about a possible A6500 successor announcement on July 17. So he for now thinks it might NOT be announced on July 17. All he heard is that Sony would announce a new RX camera and another secret model which he thinks is not APS-C. He has a very good track on rumors so I had this rumor posted as SR5 – 90% reliable (article here).

Source 3 (usually reliable source):

Today a third reliable sources told me this:

“July 17 Sony A6500 successor announcement. FZ100 battery, slightly larger body, A6500 appearance.”

UPDATE: Source 4 (usually reliable source):

The announcement on the 17th is the successor to the α6500. The camera shape is the α6000 series, not the center EVF.

As you see Source 2/4 and Source 3 (all with good track record) have somehow conflicting info. Let’s see who will be right on July 17 :)

SAR summary:

I will keep the A6500 successor rumor at SR3 for now (50% chance this is true) until I can solve the riddle. But one thing is sure…we will get new cameras on July 17!

(SR5) Sony will release FOUR new camera models between July 17 and September!

As I have told you before Sony will have a major product announcement day on July 17. And while we are not sure what they will announce we know that Sony has registered a total of FOUR new camera models!

Today they registered the fourth new model with the code “WW642826”. It usually takes between 1 day up to 2 months between a camera registration and the official announcement. So while it’s unlikely that all those four models will be announced on July 17 for sure we will all get them til September. Here is the full list via Nokishita:

There are some unexpected news we learn from this list:

1) I have to say I don’t recall ever having seen so many registered (and yet not announced) new models. For sure something BIG must be behind this…
2) Pure speculation: Sony patented a Drone (see here). There might be something like that too?

Stay tuned on SAR to follow the Sony announcement live on July 17 at 3pm London time!

THIS IS HOW TO NOT MISS ANY OF THE UPCOMING RUMORS:

1) On the bottom right of the page you will see the red button (see screenshot on top). Subscribe to get notified via browser when there is a new post!

2) Subscribe our Facebook page (Click here). Be sure to edit the options to “See First” to not miss the news.

3) Follow us on Twitter (Click here).

4) Subscribe our RSS feed. If you use a RSS software just add sonyalpharumors.com to your list

5) A more private and fun way to follow me is here on Instagram.

 

(SR5) Here are the Leaked images of the new Sigma 14-24mm, 35mm f/1.2 and 45mm f/2.8 FE lenses!

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Here you have the leaked images of the three new Sigma Full Frame E-mount lenses! These will be announced tomorrow (July 11) at 9am London time:

Sigma 35mm f/1.2 E-mount and L-mount. Price in Japan ¥164,700SAR (= $1,400 and €1,350-€1,500):

 

Sigma 45mm f/2.8 E-mount and L-mount lens (ships on July 26). Price in Japan ¥64,800 (=$600 and €530-€590):

Sigma 14-24mm f/2.8 E-mount and L-mount lens (ships in August). Price in Japan ¥164,700 (= $1,400 and €1,350-€1,500):

 

The Sigma 24-70mm f/2.8 FE will be announced in late Summer or early fall too!

via Nokishita

THIS IS HOW TO NOT MISS ANY OF THE UPCOMING RUMORS:

1) On the bottom right of the page you will see the red button (see screenshot on top). Subscribe to get notified via browser when there is a new post!

2) Subscribe our Facebook page (Click here). Be sure to edit the options to “See First” to not miss the news.

3) Follow us on Twitter (Click here).

4) Subscribe our RSS feed. If you use a RSS software just add sonyalpharumors.com to your list

5) A more private and fun way to follow me is here on Instagram.

(SR5) I saw the new Sigma FE lenses and here are my impressions: The 45mm f/2.8 is super sexy!

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

I just saw the new Sigma FE lenses but cannot share the images because I have to protect the source. All I can give you is my description:

14-24mm f/2.8 FE:
– It looks nearly the same as the DSLR version (see image on top). It looks to be slightly smaller tough because the zoom ring is even smaller.

35mm f/1.2 FE:
– Very big lens
– 82mm filter size
– has aperture ring

45mm f/2.8 FE:
– This is by far the best looking FE lens! Looks supersexy!
– very compact, with autofocus and with aperture ring. Could become a real CLASSIC !
– 55mm filter size

Of the three lenses the 45mm is definitely my favorite. This because it looks like a perfect street photography lens. Here is the real silhouette of the lens without the hood:

Reminder: Announcement on July 11 at 9am London time! Stay tuned on SAR!!!

One more thing: As I mentioned before the Sigma 24-70mm f/2.8 is on the roadmap but is not ready for launch on July 11.