What Sony manager “X” says about A and E-mount future…

A person I highly trust talked to a major Sony manager (I cannot unveil his name). Now as usual the info spilled out by such “managers” have to be taken with a grain of salt too. They often “hide” or sometimes even really don’t know exactly what’s going to happen in the near future. But the info he shared was the following:

1) Many FE lenses have a larger Filter size because it’s more practical for video usage. And Sony wants to make lenses that can suite well both kind of customers: Stills and Video photographers

2) A High End E-mount FF (rumored to be named “A9”) is indeed on the roadmap for a 2015 release. But he doesn’t think it will be announced from here to March. Before the A9 Sony will announce the price and release of the new FE lenses.

3) In the Sony managers region (can’t name it but it’s big) 80% of the interchangeable cameras they sell are E-mount and only 20% A-mount. Most A-mount cameras sold are A99’s.

4) According to him Zeiss, Sigma, Tamron and other third-party lens makers have more interest in making lenses for the E than for the A-mount system. Mainly because the E-system has little to offer while there are plenty of A-mount lenses around.

5) A-mount sales are just enough to cover initial development costs. While the money is coming from E-mount.

6) There will be new and “updated” A-mount lenses that will mainly focus on improving the lens usefulness in video.

I repeat it. Take that info with a grain of salt. But this is the kind of info that the manager (and likely other too) are spreading around when talking with customers and business partners.

 

Sony press conference on February 13 at 11:30 Tokyo time.

CP+

The big CP+ show starts on February 12 with the companies press conferences to announce their new products. Sony will actually have their press conference on February 13 at 11:30 Tokyo time (Source: CP+ pdf file). Hiroki Nagahama from Sony will talk for 45minutes and the title of his speech is:

“The world of super-high sensitivity of α7s, and the technology of supporting it”

Sony will surely release the new FE lenses and likely also show an updated FE lens roadmap. My trusted sources got reliable info on new cameras like the High Megapixel E-mount FF, A7000, RX curved sensor camera. But they could not tell me yet when Sony will actually announce them. I am yet not sure Sony will announce one or more of these cameras at CP+. Sony lately has quite a strange policy to announce their camera AFTER the big shows like it happened with the A7II that has been announced 2 months after Photokina. Still, I am confident at least one new camera is coming at CP+ :)

Camera of the year is the...

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(SR3) A7RII (or A9) coming in two weeks from now?

I just got this….

“New high end A7R MK2 being spoken about at Sony and an announcement in the coming weeks. I know there is rumors about an ‘A9’ and they may be referring to this model, or perhaps there will be two models – or Sony may stick to A7R II as the new model.”

Let’s hope we will finally get the new High Megapixel FE camera!

P.S.: Thanks source! ;)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

(SR3) Two new Zeiss FE 25mm f/2.0 and 85mm f/1.8 coming mid-end 2015?

On February Sony will finally launch the lenses announced back at Photokina (see roadmap on top). And today we also got some tidbits about the next bunch of lenses coming in mid-end 2015. The source said there will be two Zeiss branded FE autofocus lenses:

1) 25mm f/2.0:
Such a lens already exists for Canon and Nikon DSLR. It’s the [shoplink 32563 ebay]Distagon 25mm f/2.0 (here on eBay)[/shoplink]. Anyway, if the rumor is true it’s a bit surprising to see two 28mm and 25mm f/2.0 FE lens in 2015.
2) 85mm f/1.8:
This should be the long time rumored tele prime lens.

The source stressed to say that what he saw were prototype lenses:

We used them on a Sony A7R. Appeared to be similar build quality and style to the “Touit-Loxia” series. They were both AF and quite snappy with focus and of course very sharp.

If the rumor is true tell us:

Will you buy the new Sony A7IV?

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Debunking a rumor. That Sony camera code is not for a new FE camera.

large_A9

I have to write this post to debunk a rumor running on the web. Sony registered a new camera in Indonesia. The name is hidden behind the code “WW808162“. Unlike the rumors this isn’t a new FE camera code but the code used for the Kw1 smartphone selfie camera. Just search on the official the Kw1 manual for the code and you will see it’s used for the cam.

This is the selfie cam in case you forgot about it :)

(SR4) Sony sales info: Most sold Sony camera is the A6000 (A7 series doing much better than expected).

sonysales

A long time source spilled out some general info on the Sony camera sales:

1) A77II A-mount camera sales slightly exceeded the projections of the first three sales months.

2) A7-A7r-A7s sales are way higher than Sony’s best projection.

3) The most sold FE camera is the Sony A7s

4) The most sold E-mount camera (FF and APS-C) is the A6000.

I am not surprised to hear that at all. And I hope Sony will take note that we need more APS-C E-mount lenses too to support the many A6000/5100 and future A7000 camera owners.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

 

All details we know so far about the new FE lenses coming in February…


Sony Full-Frame lens roadmap 2015 90mm macro – 24-240mm all-round – 35mm Zeiss and 28mm G lens

The next four FE lenses that will hit the market in early 2015 have been displayed at the Sony Photokina booth. And this is now all we know about the lens details:

Zeiss 35mm f/1.4:
Has no OSS (but you really don’t need that on fast wide angle lenses unless you shoot video with it)
Has finally an perture ring with 1/3 stop markings
likely also a clickless option (to select on lens)
It’s a big but not to big lens. Get the Loxia 35mm f/2.0 if you want something compact.
Has newly developed responsive actuator
to ship in March 2015
non-reliable pricing info: 1399 Euro

Sony 28mm f/2.0 G:
comes along dedicated converter range (16mm Fisheye and 21mm)
to ship in February 2015
non-reliable pricing info: 499 Euro (both converters should cost 229 Euro each)

90mm f/2.8 G OSS macro
90mm macro hands-on pics
you can turn off OSS with a dedicated on lens button
focus limit switch and focus hold button on the lens.
AF/MF clutch
to ship in March 2015
non-reliable pricing info: 999 Euro

24-240mm f/3.5-6.3 OSS
24-240mm hands-on pics
to ship in March 2015
non-reliable pricing info: 1099 Euro

New Sony and Zeiss stuff preorders:
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount at BHphoto, Adorama., WexUK, CameraPro.
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount at BHphoto, Adorama, WexUK, CameraPro.
Zeiss Lens Hood for Loxia 50mm f/2 Planar T* Lens at BHphoto and Adorama.
Zeiss Lens Hood for Loxia 35mm f/2 Biogon T* Lens at BHphoto and Adorama.
Zeiss 52mm Front Lens Cap for Touit and Loxia Lenses at BHphoto and Adorama.
Zeiss De-Click Key for Loxia Lenses (5-Piece Set) at BHphoto and Adorama.
Zeiss Rear Lens Cap for Loxia E-Mount Lenses at BHphoto and Adorama.