An anonymous source told me a DSLR-sized E-mount camera has been spotted “testing in Shanghai“. He says “from the actual size, I would think it is an E mount camera instead of FE mount“. It’s likely that he is talking about the A3000 replacement which is likely to come this Spring.

The Sony A3000 has been announced one and a half-year ago (Aug  2013). It’s main goal is to appeal the mass market by offering a SLR-alike design. I don’t know what you think but I would also like the A9 to have a more DSLR design too. Mainly because it means bigger size with better placed controls and better grip.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

A person I highly trust talked to a major Sony manager (I cannot unveil his name). Now as usual the info spilled out by such “managers” have to be taken with a grain of salt too. They often “hide” or sometimes even really don’t know exactly what’s going to happen in the near future. But the info he shared was the following:

1) Many FE lenses have a larger Filter size because it’s more practical for video usage. And Sony wants to make lenses that can suite well both kind of customers: Stills and Video photographers

2) A High End E-mount FF (rumored to be named “A9”) is indeed on the roadmap for a 2015 release. But he doesn’t think it will be announced from here to March. Before the A9 Sony will announce the price and release of the new FE lenses.

3) In the Sony managers region (can’t name it but it’s big) 80% of the interchangeable cameras they sell are E-mount and only 20% A-mount. Most A-mount cameras sold are A99’s.

4) According to him Zeiss, Sigma, Tamron and other third-party lens makers have more interest in making lenses for the E than for the A-mount system. Mainly because the E-system has little to offer while there are plenty of A-mount lenses around.

5) A-mount sales are just enough to cover initial development costs. While the money is coming from E-mount.

6) There will be new and “updated” A-mount lenses that will mainly focus on improving the lens usefulness in video.

I repeat it. Take that info with a grain of salt. But this is the kind of info that the manager (and likely other too) are spreading around when talking with customers and business partners.

On February Sony will finally launch the lenses announced back at Photokina (see roadmap on top). And today we also got some tidbits about the next bunch of lenses coming in mid-end 2015. The source said there will be two Zeiss branded FE autofocus lenses:

1) 25mm f/2.0:
Such a lens already exists for Canon and Nikon DSLR. It’s the [shoplink 32563 ebay]Distagon 25mm f/2.0 (here on eBay)[/shoplink]. Anyway, if the rumor is true it’s a bit surprising to see two 28mm and 25mm f/2.0 FE lens in 2015.
2) 85mm f/1.8:
This should be the long time rumored tele prime lens.

The source stressed to say that what he saw were prototype lenses:

“We used them on a Sony A7R. Appeared to be similar build quality and style to the “Touit-Loxia” series. They were both AF and quite snappy with focus and of course very sharp.“

If the rumor is true tell us:

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!