One of our readers (thanks!) noticed this at minute 8:00: Matt from North Borders states that he will be in Taiwan in a few weeks to test new Sony cameras. It seems a bit odd for him to reveal this if he is under NDA. I don’t think also he is talking about the August 28 Sony event because there we should only get the 85mm f/1.4 GM II.
I am not sure about his claim, so far I have only heard about the announcement of a new FX camera that will probably take place in September. Hopefully, he will give us more details soon to clarify what he meant by this statement….
Two trusted sources have told me that DJI may announce something big in September. They themselves don’t know exactly what to expect, but they have a feeling that it could be some sort of new mirrorless product that will compete more directly against Sony/Canon/Nikon.
I trust these sources, so I think DJI may indeed have something new in store. But we still don’t know WHAT to expect. It could be a new full-frame mirrorless camera, a new video-focused camera, or some kind of fixed-lens full-frame model…we just don’t know yet.
Now, I personally love the idea of a new full-frame camera for mirrorless systems from DJI. I like it so much that I even created a tentative website called dji-rumors.com. If the rumor turns out to be wrong, I will kill the website, while if it is true I will put all the rumors and news I get on this new website.
The reason why I would like DJI to join the mirrorless world are the following:
It would break the monopoly of the Japanese mirrorless “culture” that has the same “conservative” idea of hardware/software.
DJI might finally do what Canon/Sony/Nikon have not done: Easy and intuitive cameras for normal humans to use, with built-in connectivity for sharing content on social networks, support for APPs, and so on!
In general, this may bring some excitement within the whole market so that overall sales will increase.
Lie I told you before, I am NOT certain there will be really a new DJI mirrorless system coming in September. But let me know in the comments system what your thoughts are about this!
A source just told me that Sony plans to announce a new updated version of the current 400mm f/2.8 GM lens. Apparently the aim is to make it better than the competition like the Nikon 400mm 2.8. The lens was announce back in 2018 so an update is certainly possible to happen in 2025.
Meike will soon announce this new 35mm f/2.0 Full Frame autofocus E-mount lens. There will be also a Z and L-mount version of this. There is yet no info about pricing but this should cost a bit less than $200 like some similar lenses they already sell on Amazon and on their Global Store.
According to multiple trusted sources Sony will have a product announcement event on August 28. For sure we are getting the new Sony 85mmf /1.4 GM II I already leaked in my previous posts.
Sources did not get any info about possible additional products coming on that day. So for now it seems this is all we are getting. The same sources told me that right after we should get a new FX camera (likely FX9 successor) and a new 24-70mm f/2.0 GM lens. After that the first Alpha camera which is definitely NOT the Sony A7V ;)
My trusted sources tell me that in late August Sony will announce the new 85mm f/1.4 GM II lens. And finally there is a first leaked image of the lens!
As you can see from these low-resolution images, the lens has a new customizable button, a new rubber ring over the aperture marks. It looks like the lens may be a bit shorter than the old 85mm f/1.4 GM from 7 years ago. Reliable sources have told me that the lens is also lighter and certainly much improved optically.
Soon after the announcement of the Sony 85mm GM we will have a new Sony FX camera, a new 24-70mm f/2.0 and a new Alpha Full Frame E-mount camera. So stay tuned to SAR:… there will be fun to be had!
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I have an exclusive rumor to share today! Multiple trusted sources confirmed that in early September we are getting the following new lens:
Sigma 28-105mm f/2.8 ART Full Frame autofocus lens for Sony E and Leica L cameras
This has the potential to become a very popular lens like the Canon 24-105mm f/2.8. Yes, the Canon has a much more useful 24mm at the wide end but I have been told the Sigma weights less, is more compact and more importantly much cheaper!
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