(SR2) First rumor about a super cheap FF E-mount camera. Costs 799 Euro with lens?

Low rated SR2 rumors should always taken with a grain of salt. They are sent to me by new anonymous sources and very often are not correct. But sometimes unlikely rumors happen to be true and the following rumor at least has some small real chance to become true. The source told me:

super cheap full frame beginner mirrorless is coming! 799 us for the kit.

Well, it may or may not be true but Sony really patented such a compact and cheaper FF camera design back in October 2013 (SAR article here). And a highly trusted source told me that Sony has such a prototype in their labs for real!

Those of you arguing that such a price is impossible well…the A7 sells for [shoplink 32326 ebay]1.050 Euro on eBay (Click here)[/shoplink]. Now imagine a more compact camera without EVF…799 is really not that impossible!

So let’s take the chance to let Sony know if SAR reader would like to get such a camera:

Would you consider to buy a Tamron 17-35mm f/2.0-2.8 FE lens?

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

My mix of prediction and rumors for 2015 (A9, A99II, RX2, A7000 and more).

One of the weird A9 photoshopped cameras floating on the web.

So you want to know what I think could be announced in 2015 based on the rumors and “feelings” I have? Here is my list with the most likely announcements on top:

90% chance – New Loxia FF E-mount lenses:
At least two new lenses will be announced in 2015. Not yet sure about the focal length but a 85mm and a 24mm version could come as next.

90% chance – Sony High Megapixel E-mount FF camera:
I don’t know if it will be called A9 or A7rII or what. But I really think the rumors about that camera are true and that it will raise the Megapixel bar above the current 36Mp Sony sensor used by the A7r and Nikon DSLR cameras. When is it coming? Around mid 2015 is the most likely timeframe for the release.

90% chance – One surprise:
More about it in a soon to be posted rumor ;)

90% chance – E-mount camcorders:
There is at least one more to come priced below the FS7.

75% chance – Fast 85mm FE:
Announcement late 2015. And of course there will be the FE lenses already announced at Photokina plus new FE lenses that will be announced late 2015 but to be released in 2016 only.

75% chance – Sony RX2:
If the rumors and patents we got are correct than this should be the RX2 will feature the first curved Full Frame sensor of the world. Sony said it’s production ready and we also spotted official Sony patent describing the sensor and the lens designed for it (35mm f/1.8). Around mid-end 2015 is the most likely timeframe for the release.

75% chance – Sony A7000:
High End APS-C E-mount camera with 5 axis stabilization. Around early-mid 2015 is the most likely timeframe for the release.

75% chance – New A-mount “updated” lenses:
Sony seems to be focused on update some of the current A-mount lenses rather than introduce completely new lenses.

60% chance – Sony A99II:
Actually in a “normal condition” I would rate the rumor much higher. But seeing how Sony is focusing on E-mount first I don’t know when they will decide to release the new A-mount FF. So let’s keep the rate at a save 60%. Around mid-late 2015 is the most likely timeframe for the release.

60% chance – Sony A3100:
E-mount APS-C entry level and DSLR styled camera. Around early-mid 2015 is the most likely timeframe for the release.

50% chance – Updted A7s and A7r with 5 axis:
Sony did it with the A7II. Although I have no rumors about that yet I think it

50% chance – RX20:
4K updated version.

30% chance – RXm:
Fixed lens medium format camera.

Extremely unlikely to happen:
A-mount FF with integrated vertical grip, Interchangeable medium format system camera.


It’s always hard to guess what’s coming in future. One thing I am sure about is that it’s going to be again a very exciting year of rumors and news :)

Sony interview at DC.watch: Says no (interchangeable) medium format system camera to come yet. New A-mount stuff will come.


Sony manager Maki Kimio has been interviewed at DC.watch. In short this is what he said:

1) SLT cameras have the advantage of larger bodies. There is more space we can use to implement certain tech (SAR note: He doesn’t mention what exactly they plan to do). And he confirms they will continue to develop A-mount cameras and lenses.

2) Increase sensor size or increase Megapixel numbers is things we will do if customers demand for it.

3) Main demand for now is improve the autofocus performance

4) It is very likely to see different kind of (non-Bayer) sensor in future. But it’s not a concrete matter yet. Vertical layered RGB sensor (like Foveon) are yet very difficult to “process”

5) Light Field camera is something Sony is studying and may could come in a not so distant future.

6) In near future we wills ee more advanced Hybrid Mechanical-electronic shutters

7) Sony says DSLR sales are down because of lack in innovation. Sales of mirrorless are up because they became more advanced (not only because of the more compact size).

8) Both APS-C and Full Frame sensor cameras have a future. Wild life photographers prefer APS-C while landscape photographers prefer FF.

9) We will not make a Medium format system camera yet because we are already busy working to broaden our A and E-mount lens line.

10) It might not be so important to add 5 axis on the A7r yet.

Just a note on medium format: So far the rumors about medium format Sony cameras talk about fixed lens cameras. Sony is for now only excluding that it’s a system camera.