What Sony manager “X” says about A and E-mount future…

A person I highly trust talked to a major Sony manager (I cannot unveil his name). Now as usual the info spilled out by such “managers” have to be taken with a grain of salt too. They often “hide” or sometimes even really don’t know exactly what’s going to happen in the near future. But the info he shared was the following:

1) Many FE lenses have a larger Filter size because it’s more practical for video usage. And Sony wants to make lenses that can suite well both kind of customers: Stills and Video photographers

2) A High End E-mount FF (rumored to be named “A9”) is indeed on the roadmap for a 2015 release. But he doesn’t think it will be announced from here to March. Before the A9 Sony will announce the price and release of the new FE lenses.

3) In the Sony managers region (can’t name it but it’s big) 80% of the interchangeable cameras they sell are E-mount and only 20% A-mount. Most A-mount cameras sold are A99’s.

4) According to him Zeiss, Sigma, Tamron and other third-party lens makers have more interest in making lenses for the E than for the A-mount system. Mainly because the E-system has little to offer while there are plenty of A-mount lenses around.

5) A-mount sales are just enough to cover initial development costs. While the money is coming from E-mount.

6) There will be new and “updated” A-mount lenses that will mainly focus on improving the lens usefulness in video.

I repeat it. Take that info with a grain of salt. But this is the kind of info that the manager (and likely other too) are spreading around when talking with customers and business partners.

 

(SR3) Two new Zeiss FE 25mm f/2.0 and 85mm f/1.8 coming mid-end 2015?

On February Sony will finally launch the lenses announced back at Photokina (see roadmap on top). And today we also got some tidbits about the next bunch of lenses coming in mid-end 2015. The source said there will be two Zeiss branded FE autofocus lenses:

1) 25mm f/2.0:
Such a lens already exists for Canon and Nikon DSLR. It’s the [shoplink 32563 ebay]Distagon 25mm f/2.0 (here on eBay)[/shoplink]. Anyway, if the rumor is true it’s a bit surprising to see two 28mm and 25mm f/2.0 FE lens in 2015.
2) 85mm f/1.8:
This should be the long time rumored tele prime lens.

The source stressed to say that what he saw were prototype lenses:

We used them on a Sony A7R. Appeared to be similar build quality and style to the “Touit-Loxia” series. They were both AF and quite snappy with focus and of course very sharp.

If the rumor is true tell us:

Will you buy the new Sony A7IV?

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

(SR2) First rumor about a super cheap FF E-mount camera. Costs 799 Euro with lens?

Low rated SR2 rumors should always taken with a grain of salt. They are sent to me by new anonymous sources and very often are not correct. But sometimes unlikely rumors happen to be true and the following rumor at least has some small real chance to become true. The source told me:

super cheap full frame beginner mirrorless is coming! 799 us for the kit.

Well, it may or may not be true but Sony really patented such a compact and cheaper FF camera design back in October 2013 (SAR article here). And a highly trusted source told me that Sony has such a prototype in their labs for real!

Those of you arguing that such a price is impossible well…the A7 sells for [shoplink 32326 ebay]1.050 Euro on eBay (Click here)[/shoplink]. Now imagine a more compact camera without EVF…799 is really not that impossible!

So let’s take the chance to let Sony know if SAR reader would like to get such a camera:

Would you consider to buy a Tamron 17-35mm f/2.0-2.8 FE lens?

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And if you have some “rumor” to share just send me an anonymous messages here:
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

My mix of prediction and rumors for 2015 (A9, A99II, RX2, A7000 and more).

One of the weird A9 photoshopped cameras floating on the web.

So you want to know what I think could be announced in 2015 based on the rumors and “feelings” I have? Here is my list with the most likely announcements on top:

90% chance – New Loxia FF E-mount lenses:
At least two new lenses will be announced in 2015. Not yet sure about the focal length but a 85mm and a 24mm version could come as next.

90% chance – Sony High Megapixel E-mount FF camera:
I don’t know if it will be called A9 or A7rII or what. But I really think the rumors about that camera are true and that it will raise the Megapixel bar above the current 36Mp Sony sensor used by the A7r and Nikon DSLR cameras. When is it coming? Around mid 2015 is the most likely timeframe for the release.

90% chance – One surprise:
More about it in a soon to be posted rumor ;)

90% chance – E-mount camcorders:
There is at least one more to come priced below the FS7.

75% chance – Fast 85mm FE:
Announcement late 2015. And of course there will be the FE lenses already announced at Photokina plus new FE lenses that will be announced late 2015 but to be released in 2016 only.

75% chance – Sony RX2:
If the rumors and patents we got are correct than this should be the RX2 will feature the first curved Full Frame sensor of the world. Sony said it’s production ready and we also spotted official Sony patent describing the sensor and the lens designed for it (35mm f/1.8). Around mid-end 2015 is the most likely timeframe for the release.

75% chance – Sony A7000:
High End APS-C E-mount camera with 5 axis stabilization. Around early-mid 2015 is the most likely timeframe for the release.

75% chance – New A-mount “updated” lenses:
Sony seems to be focused on update some of the current A-mount lenses rather than introduce completely new lenses.

60% chance – Sony A99II:
Actually in a “normal condition” I would rate the rumor much higher. But seeing how Sony is focusing on E-mount first I don’t know when they will decide to release the new A-mount FF. So let’s keep the rate at a save 60%. Around mid-late 2015 is the most likely timeframe for the release.

60% chance – Sony A3100:
E-mount APS-C entry level and DSLR styled camera. Around early-mid 2015 is the most likely timeframe for the release.

50% chance – Updted A7s and A7r with 5 axis:
Sony did it with the A7II. Although I have no rumors about that yet I think it

50% chance – RX20:
4K updated version.

30% chance – RXm:
Fixed lens medium format camera.

Extremely unlikely to happen:
A-mount FF with integrated vertical grip, Interchangeable medium format system camera.

 

It’s always hard to guess what’s coming in future. One thing I am sure about is that it’s going to be again a very exciting year of rumors and news :)

Sony interview at DC.watch: Says no (interchangeable) medium format system camera to come yet. New A-mount stuff will come.

dcsony

Sony manager Maki Kimio has been interviewed at DC.watch. In short this is what he said:

1) SLT cameras have the advantage of larger bodies. There is more space we can use to implement certain tech (SAR note: He doesn’t mention what exactly they plan to do). And he confirms they will continue to develop A-mount cameras and lenses.

2) Increase sensor size or increase Megapixel numbers is things we will do if customers demand for it.

3) Main demand for now is improve the autofocus performance

4) It is very likely to see different kind of (non-Bayer) sensor in future. But it’s not a concrete matter yet. Vertical layered RGB sensor (like Foveon) are yet very difficult to “process”

5) Light Field camera is something Sony is studying and may could come in a not so distant future.

6) In near future we wills ee more advanced Hybrid Mechanical-electronic shutters

7) Sony says DSLR sales are down because of lack in innovation. Sales of mirrorless are up because they became more advanced (not only because of the more compact size).

8) Both APS-C and Full Frame sensor cameras have a future. Wild life photographers prefer APS-C while landscape photographers prefer FF.

9) We will not make a Medium format system camera yet because we are already busy working to broaden our A and E-mount lens line.

10) It might not be so important to add 5 axis on the A7r yet.

Just a note on medium format: So far the rumors about medium format Sony cameras talk about fixed lens cameras. Sony is for now only excluding that it’s a system camera.