RUMOR: Sony A7IV launch is rumored to have been postponed from mid September to late October

image on top is a mockup

The same source that first told me about the ZV-E10 camera launch delay now told me that Sony moved the A7IV launch date from mid September to at least October. He also told me that supplies will be limited during the first months :/

This was to be expected. The chip shortage is a big issue for 2021. Many news outlets reported that situation should normalize in 2022 only.


Will the chip shortage also delay the Sony A7IV launch?

Our sources told us multiple times the Sony A7IV was scheduled to be announced in September with shipment start in October. But as you all know by now there is a worldwide chip production shortage. The ZV-E10 launch was postponed for two months because of this (from End of May to July first…and now to August). And also other camera companies had to delay the mass production of new cameras. While chip makers are doing everything they can to increase the production the supply issue will be solved by early 2022 only

At this stage I don’t know if Sony will stick to the September announcement and eventually only postpone the shipment start from October to November/December or if Sony somehow found a way to get around the issue.

As for the A7IV specs I still have no 100% solid info but it appears the camera might use a new 30MP (or 32MP) sensor. It will also NOT record 8K.


New Tokina product roadmap shows two new APS-C lenses and a new 500mm Reflex FE lens

Tokina updated their lens roadmap and it shows those three new lenses:

  • New ultra wide prime lens for Sony APS-C cameras
  • New standard prime lens for Sony APS-C cameras
  • New 500mm f/8.0 for Sony APS-C Full Frame lenses
Press Release:

Tokina new products road map 2021-2022: Updated

Jul 2, 2021

Dear customers. Thank you all for supporting Tokina brand.

Kenko Tokina Co., Ltd. (Tokyo, Japan) has released the updated version of the Tokina new products road map 2021-2022. Facing unstable global supply of the materials and electronic components Tokina continues developing new products to respond to the growing market demands. The release features detailed product line-up for 2021 with updated release dates followed by extensive 3 years road map.

Since the last update in June 2020 Tokina released atx-i 11-20mm F2.8 CF wide angle zoom lens, completely new prime lenses atx-m 23mm F1.4 X and atx-m 33mm F1.4 X for Fujifilm X-mount and SZX SUPER TELE 400mm F8 Reflex MF mirror lens for 7 mount systems.

In 2021 Tokina plans to release 6 prime lenses for Sony-E Mount (APS-C) and Fujifilm-X mount. Also new SUPER TELE 500mm F8 Reflex MF mirror lens with universal mount system will be released in winter 2021.

For 2022, Tokina is developing more wide angle prime and wide angle zoom lenses.

We are doing our best to introduce our new products to the market as soon as possible and hope you will find your favorite among them. Thank you for your patience.

Notes: The release schedule is tentative. Product design may be changed without preliminary notification.

The new Sony E-mount vlogger camera name starts with “ZV” and announcement has been postponed form the original May 26 date

Multiple journalists were first told the camera would be announced on May 26th. But the announcement has been postponed by a bit. So the camera will NOT be announced next week. Unlike my previous mistake on rumors this isn’t a mistake….it’s Sony that changed the date and journalists out there know it ;)

I also have been told the camera name starts with “ZV” and is followed by three numbers. So it really is a sort of E-mount version of the ZV-1.

Also, I have been told by those journalists that this camera is really nothing exciting :(