New Tokina product roadmap shows two new APS-C lenses and a new 500mm Reflex FE lens

Tokina updated their lens roadmap and it shows those three new lenses:

  • New ultra wide prime lens for Sony APS-C cameras
  • New standard prime lens for Sony APS-C cameras
  • New 500mm f/8.0 for Sony APS-C Full Frame lenses
Press Release:

Tokina new products road map 2021-2022: Updated

Jul 2, 2021

Dear customers. Thank you all for supporting Tokina brand.

Kenko Tokina Co., Ltd. (Tokyo, Japan) has released the updated version of the Tokina new products road map 2021-2022. Facing unstable global supply of the materials and electronic components Tokina continues developing new products to respond to the growing market demands. The release features detailed product line-up for 2021 with updated release dates followed by extensive 3 years road map.

Since the last update in June 2020 Tokina released atx-i 11-20mm F2.8 CF wide angle zoom lens, completely new prime lenses atx-m 23mm F1.4 X and atx-m 33mm F1.4 X for Fujifilm X-mount and SZX SUPER TELE 400mm F8 Reflex MF mirror lens for 7 mount systems.

In 2021 Tokina plans to release 6 prime lenses for Sony-E Mount (APS-C) and Fujifilm-X mount. Also new SUPER TELE 500mm F8 Reflex MF mirror lens with universal mount system will be released in winter 2021.

For 2022, Tokina is developing more wide angle prime and wide angle zoom lenses.

We are doing our best to introduce our new products to the market as soon as possible and hope you will find your favorite among them. Thank you for your patience.

Notes: The release schedule is tentative. Product design may be changed without preliminary notification.

The new Sony E-mount vlogger camera name starts with “ZV” and announcement has been postponed form the original May 26 date

Multiple journalists were first told the camera would be announced on May 26th. But the announcement has been postponed by a bit. So the camera will NOT be announced next week. Unlike my previous mistake on rumors this isn’t a mistake….it’s Sony that changed the date and journalists out there know it ;)

I also have been told the camera name starts with “ZV” and is followed by three numbers. So it really is a sort of E-mount version of the ZV-1.

Also, I have been told by those journalists that this camera is really nothing exciting :(


Sony vs Canon: After the 8K battle we might get the 100MP sensor battle in 2022!

The Canon vs Sony 8K battle has ended with the launch of the Sony A1. So what’s coming next? It’s rumored that both companies might race to be the first to offer a 100+ Megapixel Full Frame camera in 2022. Last year I shared the specs of this new Sony 102MP FF sensor with 6K video capability. So I guess this sensor (or a variation) could be used inside the future A7rV. I hope it has the same new sensor tech of the A1….which means very fast readout, same high resolution EVF and why not….the same fully articulating screen of the A9II.

I am actually an owner and big fan of the entire A7r series. I can’t wait to buy the new version and you?

Would you buy the 102 Megapixel A7rV camera?

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Canon rumors CR via CanonWatch

Impressive: Sony now has a total of five registered new cameras in Asia. Many announcements coming soon?

Nokishita spotted some new additions of Sony camera registrations in Asia. In total we now have five! Here they are:

  1. “WW447485” with 5GHz Wi-Fi (means it’s a Higher End camera)
  2. “WW728473” 5GHz Wi-Fi (means it’s a Higher End camera)
  3. “WW356015” 2.4GHz
  4. “WW186333” 2.4GHz
  5. “WW111327” 2.4GHz

Usually once a camera is registered it will be announced within the next 2-3 months. This means there is a lot to come! We know about a new RX and of course the nw A7IV (rumored specs here). But what could be the other three new cameras? Place your guess in the comment system ;)

The source of the correct Sony A1 specs also shared the A7IV specs and two more camera info :)

Sony A1 Preorders:
Sony A1 at BHphoto. Adorama. Amazon. Focuscamera.
Sony XPeria 5G PRO at BHphoto. Adorama. Amazon.
Sony A1 in Europe at FotoErhardt DE. Calumet DE. Fotokoch DE. Park UK. WexUK.

Sony A1:
Join the Sony A1 Facebook group here.

Sony A7IV, RX and one more camera!
Back on on September 24 a source shared to me the correct Sony A1 specs (here is the article). So now that we know he is right I can also confirm that his Sony A7V specs below might be right too. Moreover he confirmed the rumored Sony RX is indeed coming too and also another third camera….more about that soon on SAR!

Sony A7IV specs:

  • A74 will have a new sensor with faster readout and will not recycle the 24 MP one. My source told me it will be in the 30-32 MP region
  • The EVF will have 3,69 Mdots and not 5,76 Mdots
  • Most probably the LCD will also be on the cheap side but the image quality and AF will be top notch
  • The video will certainly be 4K 60p and will feature the new menus.
  • The price will be in the $2499 region

Private note…burnout :(
Back in November a good friend of mine that works as a nurse in a COVID-19 unit was personally attacked on social media by negationists saying she was only acting as there was a pandemic. To help her I decided to make a short story about her. My intention was only to go at her workplace 1-2 times. But once I started people asked me to stay longer to tell their stories. I live in the middle of nowhere in the alps and no photographer or journalist never went inside their ICU station to follow their work. Since November 30 I am there 2-3 times a week. Moreover I use a lot of time to edit short movies and pictures. This is burning me out :(
The intention of my work is simple: I am not here to talk about that damn Corona or to discuss if the political and health measures are right or wrong. I am only there to talk about the people working as “Wavebreakers” inside the ICU station…to defend what should be really a common ground for society: The respect for health care workers.
This is also why the last days were a bit messy with rumors. I was in the ICU all time and working from there. So apology for the hiccups. I have a ton of videos and photos and only started very recently to tease some of these on my website, on my Instagram channel, Flickr and 500px. Feel free to follow me there!

I hope this struggle with the pandemic will get better soon (thanks to vaccines) and I can have back more time for SAR!