David Kilpatrick thoughts about the Sony strategy (NEX-F3 review at Cnet USA)

A huge discussion about Sony unsatisfying firmware update strategy followed the latest NEX-7 Redneck article. David Kilpatrick explained at Photoclubalpha (Click here) what’s going on with Sony: “Sony does listen, but it listens harder to new potential buyers than to existing owners. It listens to the untapped market, to the people who buy someone else’s camera instead of Sony. After all, it’s already got the existing owners. It only needs to listen to them as far as the next camera upgrade goes for the proportion who will be likely to change frequently.” And indeed he starts to talk about the new F3 and A37 cameras: “The new NEX-F3 is a perfect instance of listen to the unconverted market.” And at the end he says: “All Sony’s advances are geared to making these larger format cameras more satisfying to the upgrading user.Now we just wait for them to produce 2012′s models designed to keep the upgrading Alpha and NEX user equally happy.” Couldn’t agree more!!! :)

Lori Grunin from Cnet USA (Click here) posted the first full Sony NEX-F3 review: “Though it doesn’t wow us for any particular aspect, the Sony Alpha NEX-F3 is a nice overall package for photographers looking for something with better photo quality and more flexible than a point-and-shoot.”

Preorders:
A37 is available for preorder at Adorama (Click here) and BHphoto (Click here)
NEX-F3 is available for preorder at Adorama (Click here) and BHphoto (Click here)
Sony 18-200mm NEX lens preorder at BHphoto (Click here).
Sony 18-135mm A mount lens preorder at BHphoto (Click here).