First SAR readers image quality comparison between old and new A7-A7r firmware.

Courtesy: Tobias

SAR reader Tobias posted the full A7 ISO scale comparison on Flickr (Click here) before and after the firmware upgrade. There seems to be no noticeable difference. Another test at Talkemount (Click here) shows a major improvement on A7r JPG images taken with NR off.

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Firmware download links for A7R
Mac – Sony US, Sony Germany, Sony UK, Sony France, Sony Spain, Sony Italy, Sony Holland, Sony Belgium, Sony Austria, Sony Switzerland, Sony Finland, Sony Sweden, Sony Norway, Sony Portugal, Sony Australia
Windows – Sony US, Sony Germany, Sony UK, Sony France, Sony Spain, Sony Italy, Sony Holland, Sony Belgium, Sony Austria, Sony Switzerland, Sony Finland, Sony Sweden, Sony Norway, Sony Portugal, Sony Australia
Firmware download links for A7
Mac – Sony US, Sony Germany, Sony UK, Sony France, Sony Spain, Sony Italy, Sony Holland, Sony Belgium, Sony Austria, Sony Switzerland, Sony Finland, Sony Sweden, Sony Norway, Sony Portugal, Sony Australia
Windows – Sony US, Sony Germany, Sony UK, Sony France, Sony Spain, Sony Italy, Sony Holland, Sony Belgium, Sony Austria, Sony Switzerland, Sony Finland, Sony Sweden, Sony Norway, Sony Portugal, Sony Australia

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Specs and Store Links in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Store Links in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.