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Hasselblad to launch 50 Megapixel Sony CMOS sensor-based medium format camera!

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Back in November I reported that Hasselblad and Sony would make a joint sensor announcement (Article here). Well, today the rumor became true! And it looks like Hasselblad reads SonyAlphaRumors because the official Hasselblad image teaser says: “The rumours are true“. LOL!

Hasselblad confirmed they will launch the new H5D-50C Medium format camera in March and it features the first CMOS(!) medium format sensor (and I am sure it’s made by Sony!). Here is the full press text (Source: Hasselblad):

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Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model (here at BHphoto) but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”

He added: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

“This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

Further information and prices for the new H5D-50c models will be announced in March.

Editor’s note: his could be the beggining for a new era for Sony-Hasselblad. A medium format system to challenge the High End Full Frame camera market???

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