(UPDATED) Live: Sony press conference video!

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Watch live streaming video from sonynab2013 at livestream.com
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UPDATE_3: Now we got it. After years of “3D hype” marketing we now have the “4K hype”.
UPDATE_2: Sony announced new 4K LED TV’s, 4K OLED TV’s, 4K Media service and the Anycast portable studio.
UPDATE_1: As you see all the talk is about 4K Camcorders and the future of 4K.

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