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Marketing fail? Worldcup photographer wear Sony 4K vest but do shoot with Canon :)


Sony is one of the big sponsor at the Football World Cup in Brazil. Even photographer are “forced” to wear Sony 4K advertising vests. But as you can see from the 360 degree pics posted at not a single of them shoots with a Sony. It’s all about Canon (and few Nikon). Let’s hope Sony will mae a real Alpha Full Frame Sports camera that will convince some of them to switch over to Sony!

Thanks Marald for finding and sharing the pics!

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