Mirrorless market share in China: Canon doubles Sony

A Weibo account shared the market share numbers for China:

The “2024-2029 Digital Camera Industry Market In-depth Analysis and Development Strategy Research Report” released by the China Research Institute of Industry pointed out that the competitive landscape is still mainly dominated by well-known brands such as Canon, Nikon, Sony, and Fuji. With its strong technical research and development capabilities and brand influence, Canon continues to lead the market with a market share of nearly 50%. Sony and Nikon ranked second and third, with market shares of 26.1% and 11.7%, respectively.

So Canon sold twice the cameras than Sony. Moreover Canon’s full-frame micro-single camera market share (number of units) has been leading for eight consecutive months since December 2023, ranking first.

According to official data, Canon’s second quarter financial report shows that sales of mirrorless cameras represented by the full-frame model EOS R6 Mark II and the APS-C frame model EOS R50 are both good. As a mid-range bucket model, the R6II has long occupied the top spot on the full-frame best-selling list since its launch.

With the launch of Canon’s second-generation blockbuster product R5, judging from the current popularity of market sales and pre-orders, Canon’s momentum will only increase in the next few months. The only variable comes from supply. Canon’s official website in Japan recently showed that the delivery period for new orders for the new EOS R5 Mark II camera will be extended, mainly because the orders received far exceeded expectations and the supply was in short supply, coupled with the impact of tight global parts supply. This announcement is only for the Japanese market, and it is not clear whether it will affect overseas markets.