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New Sony A7IV reviews by Digitalcameraworld and Tony Northrup

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Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at Sony.com. CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.

Digitalcameraworld tested the A7IV and concluded:

Don’t think of the A7 IV as Sony’s new ‘entry level’ full frame mirrorless camera. It’s both too powerful, too complex and, yes, too expensive for that. It’s more like a mini-A1 that’s terrifyingly good at everything but less than half the price. Stills photographers can revel in its 33MP resolution and incredible burst mode, while videographers get a camera that leaves the previous A7 III far behind.

Dpreview answered the question: “Should you upgrade? New Sony a7 IV vs a7 III”

Ultimately, then, it all comes down to money. The a7 IV is a better camera than the a7 III in just about every respect. Not just its performance but also in terms of everyday usability. If you’re in the market for a new E-mount camera and you plan to keep it for a couple of years, we believe the additional cost, spread out across those years, is worth it for a camera that’s just that bit nicer to work with, in addition to the specific feature upgrades it gets.

And this is Tonys take on the A7IV:

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