Sony predicts Nikon and Canon will go full-frame mirrorless within a year

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Dpreview interviewed Kenji Tanaka from Sony. The interview will be published in full soon but Dpreview teased one statement made by Kenji:

This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.

 

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Bullish Canon statement: With new mirrorless cameras they will get 50% market share of the entire ILC market.

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In the many years I am working on SAR this is the first time I read such a bullish statement from Canon. They just published their Corporate Strategy Conference documents. And this is their goal til 2020:

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

In short: They are sure their future new FF mirrorless camera will be that good that they will eat up market share from the competition like Sony. Sounds like they think this will be an easy task!

via CanonWatch

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New Commlite high speed adapter

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Our reader Pham Anh spotted the new “High Speed AF Lens Mount Adapter For EF/EF-S Lens to E-Mount Camera” Commlite adapter: http://www.commlite.com/product/16.html

The adapter appearance is completely different to the old Commlite EF-E adapter. New key features are PDAF/CDAF switch, firmware upgradable thru USB port, and it seems AF would be faster.

The adapter should go on sale soon at Amazon US, Amazon DE and Amazon UK.

Click further to see the very long slides:

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Sony Tidbits…

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NiSi S5 Filter System and the Sony FE 4/12-24 G

Sony Automotive Image Sensors Marketing (Image Sensor World).
Review: Sony (ILCE-A7RM3) A7R Mark III – Was it worth upgrading from the A7R Mark II? (Richard Fox).
The Pixel Wars are Back, and That’s Great! (Explora).
ISSCC 2018 Review – Sony, Panasonic, Samsung (Image Sensor World).
Zeiss 5mm FE long term review at Phillipreeve.net
Sony/Zeiss 35/1.4 Distagon sample variation (Jim Kasson).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Joe:Slow motion video shot with the Sony A6500 during a snow storm https://youtu.be/i8H1CNz005g

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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Today only: Up to 25% foff on PNY cards and Macbook PRO laptops at Amazon

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Amazon has two deals running today only:
Save up to 25% on PNY memory cards. UPDATE: Same deals runs at BHphoto too.
Save 18% on 2016 Macbook PRO laptops

Sony A7III preorder links:
Sony A7III in USA at Adorama, BHphotoAmazonBestBuy, FocusCamera, BuyDig.
Sony a7III in Europe at Amazon DE, Calumet Germany, Amazon UK, ParkCameras UK, WexUK, Amazon FR, Amazon IT, Amazon ES.

Sigma FE lens preorder links:
All lenses listed on one page at BHphoto (Click here). In detail:
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto.
Sigma 135mm f/1.8 for $1,399 at BHphoto.

Sony US deals:
Up to $900 off on Sony camera sand lenses. See full special page at BHphoto, Adorama, Buydig.
Up to $500 trade-in bonus to buy a Sony cameras. See special page at BHphoto, Adorama, Buydig, FocusCamera.

Zeiss launched new savings on Batis-Loxia lenses:
You save $500 on the Batis 135mm lens at Bhphoto, Adorama and Amazon.
You save $200 on the Batis 85mm lens at Bhphoto and Adorama.
You save $200 on the Loxia 85mm lens at Bhphoto and Adorama.
You save $130 on the Batis 25mm lens at Bhphoto and Amazon.

 

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Chatter from CP+ show: The Sony 400mm GM autofocus will be “way faster” than the Canon and Nikon lenses

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Some of the folks present at the Cp+ show shared two insights on the new Sony 400mm f/2.8 FE GM lens

1) Autofocus:
The Sony will focus “way faster” than the Canon 400mm and Nikon 400m lens. The reason is the new hardware tech used by the lens (new actuators and servo).

2) Lighter:
The new 400mm GM lens will be also lighter than the Canon/Nikon competition

No word on the possible pricing yet but the lens will be announced this summer and be available in September according to BHphoto.

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