A highly trusted source confirmed the rumor we posted end of last week. And he told us Sony will announce “something” tomorrow September 12 (probably at 3-4pm London time).

So far we have no confirmed info about WHAT exactly will be announced. But the past months we posted rumors about a new RX (UPDATE: RX10m4 announce), new A7III, new 135mm FE, new 400mm FE, new 20mm FE and a new 16mm f/1.4 APS-C E-mount lens. So maybe we will see something from that rumored product pool.

UPDATE: RX announced today. E-mount announcement will follow in October!

Sources having some info about tomorrows event can contact me at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site. Thanks!

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page

A Highly Trusted source who first told me about today’s event and knows what’s coming…just sent me this:

Trust me, everyone will be surprised. In the good way. I was…

Please, give us a hint and tell us what’s surprising. Because it really sounds like the A7III is not the surprise :)

UPDATE: A second source confirmed there is something “game-changing”!

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Just my two cent speculations (and I am probably wrong on this): Sony medium format camera? Or new Sony A7rIII with 60+ sensor?

Image above shows the A7II with Gariz case

I got these early specs of the a7Ⅲ that will be launched at earliest this Fall (there is still a chance it might get announced in early 2018). It’s from a good source but he himself told me that he cannot be 100% sure these specs will be confirmed on the final camera:

24Mpx
6fps with mechanical shutter
ISO up to 51200 (expanded to ISO 204800)
693 phase detection AF (which is same as a9!!)
minimum focus sensitivity is EV-3
4k 30p recording

So basically the A7III is an A9 without the crazy electronic shutter frame rate. It’s still unclear if the A7III will have the A9 body or keep the current A7II body design. My personal guess is that it will keep the A7II design which means it does not have dual SD card slot.

And this is from a new source (SR2 ranked):

The upcoming ILCE-7M3 will have the same sensor like A9 (almost same electronics inside), but technically down graded to justify a lower price. That means less frames per second speed, maybe no LAN-port and only single card slot. Battery could be the same.

One more thing: It’s yet unclear if the Sony A7rIII (I repeat “r” version!) will be announced with the A7III or a couple of months later.

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!