Fuji believes next generation (Sony) sensors should be enough to make Mirrorless beat DSLRs in every respect.

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Back in February Dpreview interviewed Mr. Toshihisa Iida from Fuji. I missed to report one of his most interesting statements is this:

“There are several things that mirrorless manufacturers need to focus on. Number one is speed, still, to attract sports photographers. Also viewfinder blackout, we need to innovate there. Maybe one more processor and sensor generation should be enough to make mirrorless beat DSLRs in every respect.”

As you all know Fuji uses Sony sensors. That means they are confident Sony’s next generation sensor with improved on phase detection will be good enough to beat DSLR cameras in the “sports photography” segment.

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Sony Tidbits…

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The History and Science of Lenses

Sony A9 focus tracking test (SonyAlphaLab).
Ein Blick in die Vergangenheit: Die Sony Digital Mavica FD88 (Sony Blog).
100mm STF review in Chinese at Techbang.
NAB 2017 Highlights (ALC).
Sony FE 50mm f/1.8 Review (Mirrorlessons).
How to Pick a Focal Length for Macro Photography (Explora).
Sony 12-24mm FE tested at DC.watch.

Join the new Sony Alpha Camera Facebook group.
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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors!

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$100 off and free extras on the Sony a7II sold by BHphoto and Adorama

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On top of the new $100 discount you also get free extras on the A7II sold by BHphoto, Amazon and Adorama. And you get up to $300 credit if you trade-in your old camera at Adorama, Bhphoto and BuyDig.

New Camera savings:
$200 off and free extras on the A7rII at Adorama, BHphoto and Amazon.
$200 off on the A7sII at Adorama, BHphoto and Amazon.
$100 off on the A7II at Adorama, BHphoto and Amazon.
$100 off on the A7 at Adorama, BHphoto and Amazon.

New Lens and accessory savings:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama, BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
$50 off on the Sony 50mm macro at BHphoto, Adorama and Amazon.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.
$50 off on the Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
$50 off on the Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
$50 off on the LA-EA3 A-mount adapter at Amazon, Adorama, Bhphoto.
$50 off on the LA-EA3 A-mount adapter at Amazon, Adorama, Bhphoto.
$50 off on the HVL-F43M at Amazon, Adorama, Bhphoto.
$100 off on the HVL-F60M at Amazon, Adorama, Bhphoto.
$50 off on the Sony VGC1EM Vertical Grip at Amazon, Adorama, Bhphoto.
$50 off on the Sony VGC2EM Vertical Grip at Amazon, Adorama, Bhphoto.
$50 off on the Sony ECM-CG60 at Amazon, Adorama, Bhphoto.
$50 off on the Sony RX100 underwater housing at Amazon, Adorama, Bhphoto.

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Sony Ambassador Spencer Pablo explains what you need to take photos of the Solar Eclipse

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Spencer Pablo explained at Alphauniverse what gear he is using to shoot the US Eclipse. Check it out! He also has a nice advice:

If you find that you’re getting hung up on your gear and the eclipse is seconds away, stop. Use those solar glasses and enjoy the show with your own (protected) eyeballs. It’s better to experience the eclipse than it is to get frustrated trying to photograph it and missing the entire event.

Yes please…don’t forget to enjoy the moment :)

There is also a long list of tutorials on that special Bhphoto eclipse page.

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Sony celebrates record haul of seven categories at the 2017 EISA awards

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The winners of the 2017-2018 EISA award have been announced (eisa.eu/awards/photography/). And Sony took the prize in many categories:

Sony celebrates record haul of seven categories at the 2017 EISA awards

Sony has been recognised by the European Imaging and Sound Association (EISA) for delivering inspiring products to its customers that are redefining the boundaries of what is possible in the imaging and home theatre markets. This year, Sony was honoured with a record seven awards, more than any other manufacturer and more than Sony has ever won in a single year.

With 53 expert magazines from 25 countries across the globe, EISA represents the largest editorial collaboration in the world of consumer electronics, and has been celebrating the very best products for over 35 years.

EISA CAMERA OF THE YEAR 2017-2018: Sony α9 ([shopcountry 60549])


The Sony α9 is a groundbreaking mirrorless camera that in many ways surpasses traditional DSLR rivals. Thanks to an innovative design, the 24.2 million pixel full-frame image sensor captures up to 20 frames per second in full resolution with no EVF blackout and offers completely silent, vibration-free shooting at up to 1/32,000th second. The new super-fast autofocus system, with 693 phase detection AF points covering 93% of the image area, ensures that even fast-moving subjects are in focus. The 5-axis image stabilisation allows a 5-step slower shutter speed. The oversampling process and full-frame pixel read-out result in excellent 4K movie quality.

EISA PROSUMER COMPACT SYSTEM CAMERA 2017-2018: Sony α6500 ([shopcountry 59286])


The α6500 is a very small compact system camera offering professional performance. Whether you are a 4K video or stills photographer, the α6500 offers excellent image quality with its 24.2 million pixel Exmor CMOS APS-C sized sensor, high speed and great choice of lenses. The 5-axis image stabilisation works with Sony E-mount lenses as well as A-mount lenses with adapters. The 425 phase detection AF points cover almost the whole picture frame, while the 3in tiltable touch screen lets you choose focus points with your finger. The camera supports up to 11 frames per second shooting with continuous AF and metering with a buffer that supports up to 269 pictures in one sequence.

EISA COMPACT CAMERA 2017-2018: Sony RX100 V ([shopcountry 57413])

The Sony RX100 V is a high-tech masterpiece in a very compact body. Like its predecessor, it offers a 1.0-type sensor and an excellent retractable OLED electronic viewfinder. The new 20.1 million pixel Exmor RS CMOS image sensor, in conjunction with the fast BIONZ X image processor and a new front-end LSI, made it possible for Sony to shorten autofocus response time to 0.05sec and speed-up continuous shooting to 24 frames per second – with AF/AE tracking so that in a series of a moving subject, every picture stays in focus with the correct exposure. Besides the ability to shoot 4K videos, the RX100 V offers super slow motion up to 1000 frames per second, silent shooting and a multi-function control ring for personalised use.

EISA SUPERZOOM CAMERA 2017-2018: Sony RX10 III ([shopcountry 54359])


At just 1095g, the Sony RX10 III is the perfect camera for sports, nature and wildlife photographers looking for an easy to carry all-in-one solution. The stunning ZEISS Vario-Sonnar T* 24-600mm lens provides a 25x zoom range with a fast f/2.4-4 maximum aperture, while the Exmor RS 1.0-type sensor, super-fast autofocus and Optical SteadyShot ensure sharp images free from camera shake. In addition to its incredible focal range, the RX10 III can shoot macro from as close as 3cm from the lens, while the silent shutter means you won’t disturb sensitive nature subjects. The RX10 III isn’t just great for stills – it also shoots 4K video and there is also the option to shoot at 1000 frames per second for a dramatic 40x slow motion effect.

EISA COMPACT SYSTEM LENS 2017-2018: Sony FE 100mm F2.8 STF GM OSS ([shopcountry 6805])


This 100mm telephoto prime lens offers the outstanding resolution of the G Master series, combined with STF (Smooth Trans Focus) optics for breathtaking bokeh. This lens has been designed to produce extraordinarily smooth, natural bokeh without vignetting. It also features fast, precise, and quiet DDSSM autofocus, and is capable of shooting 0.25x magnification close ups. Built-in Optical SteadyShot image stabilisation minimises any blur caused by camera movements during long shutter times. The Sony FE 100mm F2.8 STF GM OSS upholds the premium G Master concept in all respects.

EISA PROFESSIONAL COMPACT SYSTEM LENS 2017-2018: Sony FE 70-200mm F2.8 GM OSS ([shopcountry 54957])


The Sony FE 70-200mm F2.8 GM OSS is an impressive lens covering the most popular angles for sports and action photography. Sharpness is extremely high and evenly distributed with almost no visible fall-off towards the edges. Sharpness is retained across the zoom range, even with tele-converters. It features a floating focusing system, implemented in an α zoom lens for the first time, that contributes to an impressive minimum focusing distance of merely 0.96m. The 11 rounded aperture blades ensure a beautiful bokeh, while the autofocus speed is super quick, in particular with the very fast Sony α9. Finally, the FE 70-200mm F2.8 GM OSS is built for heavy use under all weather conditions.

 

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