Sony confirms they “will never leave the APS-C market”. Wants to be “number 2” on the interchangeable camera market.

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Imaging Resource had a Q&A session with Sony and here are some of the key info:

APS-C:
Sony’s top executive for interchangeable-lens camera development said emphatically that Sony will never leave the APS-C market, and that we can expect continued development of that part of their product line going forward.

A6500:
Sony says that products like the A6500 are a critical part of their overall strategy, and that even pros are using them as second bodies.

Market share:
Sony has to grow by growing the overall market, not just by poaching market share from other players. Sony’s goal is to use their ability to innovate to open up new possibilities for photographers.

Number two on the market:
Sony is planning to become number two on the interchangeable market by surpassing Nikon.

I hope this means we are going to see some APS-C E-mount glass soon (hugely needed!). And it will be a hard struggle for Sony to now take over the position number one from Canon. Will it happen any time soon?

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Great deal: New Rokinon 35mm f/2.8 FE lens for $299 only!

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No brainer deal alert! You get the brand new Rokinon 35mm f/2.8 FE autofocus lens for $299 only at BHphoto (Click here). This lens was launched a month ago for $399. And now for $299 it’s a must buy if you need a compact lens. The lens sells for $20 more on Amazon US.

And the World fastest wide angle lens for E-mount, the Laowa 15mm f/2 FE Zero-D now available for preorder at $849 at Venuslens.net (Click here).

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Five new E-mount lenses to be soon announced by Opteka!

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Mirrorlessrumors reports that Opteka is going to launch five new lenses for mirrorless system cameras. This is their official press text:

Five new Opteka mirrorless lenses are currently in production. Each lens will be available in Sony E-mount, Fuji X-mount, Olympus and Panasonic Micro Four Thirds, Canon EOS-M mount, and Nikon CX mount. 43rumors
Further details will be provided after our final micron-level quality control checks have been completed.

Opteka already sells some E-mount lenses on Amazon and Amazon.de. But those lenses are designed for DSLR and modified for Sony E-mount. The new lenses are directly designed for mirrorless system cameras.

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Voigtlander 65mm macro FE lens hands-on by Dpreview: “screams precision and quality”

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Dan Bracaglia from Dpreview played a bit with the new Voigtlander 65mm macro FE lens which is now in Stock at BHphoto, Amazon and Adorama. In Europe at Photo-Porst-Neuwied

He writes:

“Everything about how the 65mm handles screams precision and quality, from the all metal housing to the drool-worthy matte black finish.

What I like:

  • Excellent build-quality
  • Very sharp throughout aperture range
  • Focus ring turns with exceptional smoothness
  • Electronic contacts allow lens to communicate with camera

What I don’t like:

  • Focus ring hard stop at infinity end is beyond infinity (this may be an issue with our copy though)
  • 65mm field of view takes some getting used to”
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