(SR4) Sony will soon announce a new 100-400mm G FE lens!

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Canon 100-400mm vs Sony 70-400mm f/4-5.6 A-mount (via CameraSize)

Our rumors about the budget 85mm FE lens (rumor here) and the 100mm STF lens (rumor here) turned out to be correct. And the same source shared a new lens info today:

I heard from source that Sony is developing FE100-400G.
If development is in time, it will be announced with a new camera in April.

I have little doubt the source will be spot on this info too! I hope to get some confirmation soon to upgrade the rumor to SR5. The source didn’t share info about the aperture, size and possible pricing of the lens.

Lens Price Speculation
My guess is that the size will be around the same as the competition but the price may be a bit higher…
Sony 70-400mm f/4-5.6 A-mount at [shopcountry 56396].
Canon EF 100-400mm f/4.5-5.6L IS II USM Lens costs around 2000 Dollar/Euro at [shopcountry 56389].
While the new Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary Lens still got no pricing yet… [shopcountry 56390].

The camera info
We still are not sure if the new camera will be the A7III or the long time rumored new High End E-mount camera (A9?) with 20fps, low resolution sensor and super fast AF. If you plan to get the A9 join our special facebook group here.

Anyway, stay tuned. I hope the trusted sources will share more info soon…thanks ;)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Sony Tidbits…

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https://www.youtube.com/watch?v=rRxg550WZC8

In this video, I take my wife out for a photoshoot in downtown Chicago with the new 70-200mm gmaster and 85mm 1.4 lenses!

Lino Manfrotto: A Legacy of Support to Photographers Around the Globe (Adorama Learning Center).
Photographing Baseball with Sony FE 2X Teleconverter (ThatCameraGuy).
Why the Camera Matters – but Not in the Way You’re Thinking (Intrepidexposures)
Ultimate Studio Background System (Matt Granger).
CP+ coverage with lot of pictures at DC.watch.
Gran Canaria w/ FUJINON MK 18-55 T2.9 & Sony FS5 w/ Atomos Inferno by Philip Bloom.
How to Freeze Motion in Photography Using the Profoto D2 (Explora).

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To write a guest post on SAR follow the instruction on that page

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New deals on Sony A7 camera: Lot of free extras at Amazon, Adorama and BHphoto

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On top of the up to $300 rebates major US stores now added a long list of free extras on Sony A7 cameras:

Check out the special Sony A7ii/A7rii/A7sii and A6000 superbundle page at Adorama.
At Amazon you get plenty of A7rII, A7II and A7sII superbundles. All extras are for free!
And at BHphoto you get the A7sII with free Rode mic and free extra battery, the A7rII with 12 months subsctiption plan(!) and the A7II with free extra battery and case.

Reminder:
After a period of “absence” the 70-200mm GM is back in Stock at BHphoto.
The 50mm f/1.4 autofocus FE sells for $499 only at eBay US (Click here).
The 50mm f/1.4 autofocus FE sells for $499 only at eBay US (Click here).
Save up to $300 on Sony cameras sold by BHphoto (Click here).

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Check out the bokeh performance of the soon to be announced new Batis FE lens!

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Zeiss posted a new set of images shot on the soon to be announced new Batis tele prime FE lens. The Photographer Irwin Wong said this about the lens:

Great low light performance, which helped when I shot this bamboo grove in twilight.
I can’t tell you too much about it except that it is a telelens. What’s something that we all use telelenses for? That’s right, sweet, sweet bokeh. I think this lens will not disappoint in that regard, as you can probably see from this photo of some plum blossoms.

Here is an image that shows you the nice bokeh of that lens (Click on it to see large size version):

The lens should be a 135mm lens will the aperture could be f/2.8. But for sure I would be glad it would have a faster f/2.4 or f/2 aperture.

The lens will be announced by end of the Month. If I could guess the date it will be March 21 because usually Zeiss announces stuff on Tuesday. But thats’ just a guess.

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Sony announces the new “Digital Filter” Camera APP

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Today Sony released a new Camera APP named “Digital Filter”. Digital Filter allows you to divide the scene into two or three areas and optimize the exposure and white balance for each area, helping you to shoot the best image. This application is perfect for scenes containing vastly different brightness levels, such as in backlit landscape scenes. These above features enable you to enjoy the same wide dynamic range and expressive rendition as if using a graduated ND filter or reverse graduated ND filter.
For more details, https://www.playmemoriescameraapps.co…

This is how it works:

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