Image courtesy: DSLRmagazine

A very exciting new lens is the 15-30mm f/2.8 DI VC USD lens. And I have been told by trusted sources this lens is definitely coming as A-mount too. The Spanish DSLRmagazine is the first website to report a hands-on of the prototype. This is what they write:

– Is less bigger than it looks on the official pictures
– The Tamron is the first of a new kind of lenses with much more elegant design and new high optical performance
– The Tamron feels of very high quality and solid in your hand. Definitely better than any other Tamron lens made in the past
– The hood can be retracted
– Tamron goal was to deliver a lens of higher quality than those of Canon and Nikon.

Reminder: Press release of the new Tamron lens can be read here on SAR.

Here are imaes from DSLRmagazine and ePhotozine. Click on them to enlarge the image size:

Sony officially launched those two new videos to explain the 4D AF technique. Expect this to be available on all future new E-mount cameras!

found via Image Sensor World.

Newsshooter at IBC 2014: Sony expand range of hotshoe audio adapters from Dan Chung on Vimeo.

Sony did not only launch the new Zeiss 16-35mm lens but also new accessories. Among them we have the new XLR-K2M audio adapter for the A7s and RX10. Just watch the video on top to learn mroe about it.
found via Newsshooter.

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

The new Zeiss on the A7r and A6000 (CameraSize).

We had plenty of new camera and lens announcements at Photokina (full list here on that special Amazon page). And of all those new lenses announced yesterday it is the Sony-Zeiss 16-35mm the most preorderd at Amazon US (here is the lens ranking). That’s a really good start!

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)