Sony sells NYC headquarter to make some cash…

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Image courtesy: Engadget.

As you know Sony CEO Kazuo Hirai is trying to restructure the company by focusing on profitable businesses. Engadget now reports that “Sony has announced that it has agreed to sell its New York headquarters building to a consortium led by The Chetrit Group. After settling its debts on the building, the $1.1 billion sale will net Sony about $685 million in operating income, potentially giving it the extra cashflow it needs to avoid a negative Q3 earnings report.”

I repeat it again, all that doens’t affect Sony’s commitment on digital cameras. Actually quite the opposite is happening. Sony elevated the Imaging Business on the top priority list and a lot of development is ongoing. Goals are pretty high and I expect some major breakthrough tech to come in 2014 (as I have written in my previous post).

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Sony Eye tracking AF coming in 2014?

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[shoplink 16520 ebay]

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The [shoplink 16520 ebay]Canon EOS-5 A2(E) had Eye Tracking AF[/shoplink].

Yesterday I told you about the new three layer technology that will may appear in 2014. And so will the new Full Frame Mirrorless. The next key tech that may appear in this crucial year is Eye Tracking AF:

Sony is considering to implement that feature on their upcoming Flagship in 2014. They call it “Eye controlled Focus System”. This feature of the camera will track objects using some infrared sensors in the viewfinder following the eye movement. The advantage is the rapid change/move of focus points (e.g. from the middle to the border). The biggest disadvantage is that You will have to calibrate Your eye for this to work properly. Also this will only work using the viewfinder, it will not work using LiveView on the display. The feature can be enabled/disabled and will have a memory (calibration data) for 3 users. If or when this really comes in the final product, is uncertain. It will depend on the further development in 2013, but will be the absolute burner. Tests are promising, but the implementation might be to expensive for midrange products. We’ll see.

Note: this is not a new feature. It was in a real product from Canon – the [shoplink 16520 ebay]EOS-5 A2(E) – built until 2000 (here on eBay)[/shoplink]. Can You see the similarities to the SLT technology?!? ;-))  Maybe Sony will be able to solve all problems and flaws and make this feature available for the “digital” photographic world.

In February we will see the new...

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Special Thanks to the anonymous source for this! Hope to hear more from you in future :)

One more thing: What is the “Flagship 2014”? :)

 

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How to rebuild your Sony RX1 in 5 minutes :)

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If your RX1 will break in thousand pieces than just watch the video on top left of the frame to see how to rebuild it in 5 minutes :)

The RX1 is in Stock almost everywhere now (See [shopcountry 15824]). But the optical and electronic viewfinder are still available in Japan only (here on eBay).

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Reminder: RX1 Gariz accessories:
1) They made a new half leather case in Black and Brown ([shoplink 16437 ebay]Click here to see them on eBay[/shoplink]).
2) The new lens cap ([shoplink 16439 ebay]Click here to see them on eBay[/shoplink]).
3) The new entry is the anti loose button(!) ([shoplink 16438 ebay]Click here to see them on eBay[/shoplink]). Don’t know if that will be really useful for you RX1 owners. Someone has it and call it how it works? Thanks!
4) And this is the really first time I see that. A special Leather skin hood! ([shoplink 16441 ebay]Click here to see them on eBay[/shoplink]).

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Sony 3 layer patent in detail…

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It is my believe that the next image quality jump on the sensor technology front will come with the arrival of Sony’s 3 layer technology. The Sigma similar foveon sensors already have proven that at LOW ISO the sensor…rocks! But from ISO 400 towards the sensor has plenty of issues, like weird color reproducibility and incredible bad noise handling. And the Sony patent itself says that the 3 layer tech “has been difficult to reproduce correct colors when the color temperature of incident light changes, for example.” And the patent describes in every single detail how Sony wants to solve the issue. You may read it for yourself at Freepatentsonline (Click here).

The earliest we can hope to see a Sony camera with that sensor is 2014. And damn would I love it to see it within my next Full Frame NEX-FF…don’t you? :)

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(SR2) And SLT-A57 replacement name will be SLT-A58?

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I am still collecting and sorting out the rumors about the next new Sony cameras and lenses. For now it looks like Sony is going to introduce entry level SLT and NEX cameras within the next few months. One may be the A58 coming as successor of the A57. I didn’t get any double confirmation on that yet so it’s rated with “SR2” only.

One more thing. While I know some details about the lenses (4 new A mount lenses and the Zeiss E-Mount zoom) I am still not sure if those lenses will be announced yet at the CP+ show or 1-2 months after it. I ask my sources to clearly specify if the month info you send me is the actual announcement period or the  period when the camera will be shipping. Sometimes this confused me :) Thanks!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Double new Sigma 35mm f/1.4 lens review.

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While we are waiting the new A-mount release from Sony let’s check how good the new Sigma 35mm f/1.4 lens. Here are two new reviews:

SLRgear (Click here) writes: “There’s a lot to like here: great results for sharpness, low chromatic aberration, and low distortion. There is some significant corner shading when used wide open, but coupled with the corner softness at the same aperture settings this contributes to an interesting look and subject isolation.”

Photographyblog (Click here) says: “The only concession that it makes is the lack of any weather-sealing, something that the Canon and Nikon alternatives both offer. This is a relatively small concern for most photographers, though, so we can whole-heartedly recommend the new Sigma 35mm F1.4 DG HSM as a fast, well-built prime lens that delivers superb results. Essential!”

The A-mount lens is availble for preorder at Amazon (Click here), Adorama (Click here) and BHphoto (click here). To get notified when this lens is on eBay login and save this search at Slidoo.

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