(SR5) A99 in late August (with teaser coming in Summer?).

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Image on top: The currently discontinued Sony A850 (via BH).

The last week I got multiple hints about the Sony FF strategy. And now I can start to share some bits of SR5 ranked rumors! :)

First, the FF buzz from these weeks happened because Sony now officially choose the final A99 specs. And it is already showing the camera to managers and some important photographers and dealers. The first thing to know is that Sony decided to announce the A99 (or whatever the final name will be) in late August! There will be on Full Frame camera only and the next FF camera is coming in 2013. So what will happen from now? Sony plans to show the camera to photographers and important dealers in May/June. We “normal” user may see some official teaser this summer. But if I will have some luck I may be able to show you the camera earlier :)

As I told you many times this is an SLT camera with improved Electronic Viewfinder. I am still waiting to get the final confirmation from my top sources but I know that one FF prototype had 24 Megapixel, 101 cross AF points, same articulating screen as the [shoplink 8461]Sony A77[/shoplink]. De facto it looks like the [shoplink 8461]A77[/shoplink] but is just a bit larger. Price should be below the Nikon D800 (which costs $2999). But as I said, this was my latest info about the prototype version. I hope to get some news about the final approved version soon!

My personal two cent about that: I am no marketing expert but my “feeling” is that the camera could sell well if the price will be around $2500-$2600 (like the currently discontinued Sony A900). A new improved EVF, a Full Frame 24 Megapixel sensor with clean ISO and super speed AF and burst rate could be very tempting. Combine this with the new coming Zeiss lenses and I am in :)   The Nikon D800 (Click here) would remain tempting for customers in need for Optical Viewfinder or massive Megapixels. While the Canon 5DmarkIII (Click here) is priced too high for what it does (that’s again just my personal opinion backed by Amazon ranking sales you can see here). And now show Sony your A99 buying intentions:

What's the gear you hope to get soon from Zeiss and Sony...

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P.S.: That said, stay tuned on SonyAlphaRumors, there is a lot I have to share with you! And don’t forget to follow the community on Facebook and news on Twitter!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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New Sony NEX-FS100 firmware now available for download.

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And here it is the new NX-FS100 firmware update. You can download it at Sony PRO (Click here). The updates are:

  1. Added 50Hz recording system (PAL): 1920×1080 50p, 50i, 25p and 1280×720 50p.
  2. Camera Profile (camera settings can be saved to and loaded from a memory card).
  3. Additional 4x and 8x Expanded Focus magnification: (with user selectable focus area).
  4. Selectable ISO or GAIN sensitivity display.
  5. Selectable Focus indication in FEET or METERS (E-mount lens only).
  6. Selectable Shutter indication as EXPOSURE TIME or SHUTTER ANGLE.
  7. Added the following Aspect-Ratio markers: 2.35:1, 1.85:1 and 1.66:1.
  8. Display ON/OFF button enables Zebra and/or Histogram overlay onto video output.
  9. Compatible with the new A-Mount to E-Mount adaptor, model LA-EA2. One push Auto-IRIS and continuous 15-point, Phase-Detection Auto-Focus operation with most Alpha A-Mount lenses is available. Lens metadata is displayed onscreen and stored real-time to image file.

And now let’s hope the [shoplink 8454]Sony NEX-7[/shoplink] firmware update is coming as next!

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Sony 36 Megapixel FF sensor versus Medium Format.

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I know Nikon guys will hate me because I keep saying the Nikon D800 sensor is from Sony :) But if I am right Sony will release a camera with such a sensor next year! The amazing team from TheCameraStoreTV tried to figure out if that sensor can match the quality of medium format cameras like the Hasselblad H4D-40 ($18.000 on Amazon). Watch the video to find out the answer.

But if you are on hurry I will unveil you the final verdict. The medium format camera still has the edge when it comes to get superb skin tones and dynamic range (particularly in the highlight area). But in terms of resolution the 36 Megpaixel sensor is pretty close, in the shadow area it even beats the Hasselblad and it’s an absolute winner at High ISO.

A look into the future: Sony already officially stated that they are working on 100 megapixel FF sensors. I dont’ need that :)

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POLL: Will the Nikon D3200 hurt the A65/A77 sales?

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Nikon Japan said that the Nikon D3200 sensor is different from Sony’s 24 megapixel sensor. I guess they mean that while the basic design may be similar Nikon engineers applied their own “tweaks” on it. Anyway, the Nikon D3200 and the A65 and A77 are really completely different cameras. But from a pure general marketing point of view it may be difficult to explain the $300 price difference between the Nikon D3200 ($699 at Amazon) and the Sony A65 ($999 at A.) to average “john” customers. And there is a big $800 difference with the A77 to consider too ($1499 with kit lens). I repeat, of course the A65 and A77 have many features the Nikon has not but I am curious to here your very “instinctive” answer:

Choose the three Nikon Z and Canon R features Sony has to implement in their strategy:

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Maybe it’s just me, but I am a bit frustrated to see that the Nikon D3200 and Nikon D800 are on top of the DSLR sales rankings (Click here). Not that Nikon doesn’t deserve it, but Sony maybe could do a bit more to push their own Alpha range?

 

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50mm for NEX in Stock in US. A57 in Stock in USA (but Sony Japan says it’s delayed)

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It’s so hard to find the 50mm for NEX in US stores that this might be a good deal even if you have to pay a $50 extra for it! Pcnation is right now selling 13 of them through Amazon (Click here). If you still want it for $299 than you will have to wait 4-7 weeks (according to Amazon).

Meantime the A57 is in Stock at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and [shoplink 12322 ebay]Sonystore ebay (Click here)[/shoplink]. But Sony Japan keeps saying that it has been delayed and release date is April 27th ?!?!?!

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(SR5) Two new zoom lenses will be announced soon (one is the 18-135mm for Alpha)

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Soon Sony will have a major product announcement day but it will not be particularly interesting when it comes to the new lenses. There will be two new zooms. One is the already leaked 18-135mm SAM lens and another zoom I don’t have the exact specs yet. So no primes and no fast lenses. Overall I got the “impression” Sony is facing some production issues. They still cannot produce enough 24mm Zeisss and 50mm (both for NEX) lenses. This may be one of the reasons for that unspectacular new announcement :(

Check the availability of the mentioned lenses by clicking these search links:
Zeiss 24mm f/1.8 at [shopcountry 8450].
Sony 50mm f/1.8 at [shopcountry 8448]

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