New Sony A7IV videos and reviews

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Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at Sony.com. CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.
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W got a bunch of new videos and reviews.

Digitalcameraworld.com writes:

Don’t think of the A7 IV as Sony’s new ‘entry level’ full frame mirrorless camera. It’s both too powerful, too complex and, yes, too expensive for that. It’s more like a mini-A1 that’s terrifyingly good at everything but less than half the price. Stills photographers can revel in its 33MP resolution and incredible burst mode, while videographers get a camera that leaves the previous A7 III far behind.

German:

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Sony Tidbits…

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Tamron 18 300 for Sony E mount: Incredible Performance!

Funleader 18mm f/8 Body Cap Lens Review | Sample Photos, Full Frame, APS-C, 4K Video, Tips, and Use (David Hancock)
Pergear 60mm f/2.8 Macro 2:1 lens review with samples (Christopher Frost).
Sigma 150-600mm F5-6.3 DG DN OS Sports Review by Richard Wong
Fun Lenses You Need to Try (Explora).
Why Family Photo Sessions Aren’t Just About the Kids (42West).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

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Look at how impressively small the Sony A1 is compared to the Nikon Z9

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Yesterday I posted the official Sony A1 vs Nikon Z9 specs comparison that can be seen here. But what’s still impressive is that the Sony A1 can do all it does in a very small body (image via DClife):

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The Z9 is really great and will do 8k60p via fw future upgrade. But I wonder what a Sony Ax camera with that huge Z9 body could do. All that space for new processing power….100MP sensor with 8k120p and 30fps? :)

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Sony financial report shows strong camera sales but forecast is revised down due to “shortages in the supply of components”

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Sony published the full Q2 financial report. In very short this is what you have to know:

  1. The company as a whole is doing great
  2. Cameras sales went up
  3. For the next quarter Sony expects less camera units to be sold because of the shortages in the supply of components.

Sony writes:

Electronics Products & Solutions (EP&S)
Sales are expected to be lower than the August forecast due to an expected decrease in unit sales mainly of digital cameras, primarily due to shortages in the supply of components, especially semiconductors. Operating income is expected to be higher than the August forecast due to the impact of an improvement in the product mix of digital cameras, an increase in unit sales of televisions and a decrease in operating expenses, partially offset by the impact of lower unit sales of digital cameras.

Imaging & Sensing Solutions (I&SS)
Sales are expected to remain unchanged from the August forecast due to higher-than-expected sales of image sensors for digital cameras and for industrial equipment, substantially offset by lower-than-expected sales in businesses other than image sensors. Operating income is expected to be higher than the August forecast primarily due to the impact of the above-mentioned expected increase in sales of image sensors for digital cameras and for industrial equipment.

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List of Sony A7IV events in the UK

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If you live in the UK you can join one of the A7IV events here: sony.co.uk/alphauniverse/events?locale=en_GB

Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at Sony.com. CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.

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