May 8, 2015
Posted in news

UPDATE: Zeiss post a full Q&A about the new Batis lenses (are exclusively made for E-mount. More lenses to come.)



On Facebook Zeiss explained why the new Batis lenses have that unique OLED screen:

Our new ZEISS Batis lenses feature an OLED display. We decided to integrate it in response to many customer requests that we received after the introduction of previous ZEISS lenses. The display shows the focus distance and depth of field and can be reliably read in poor ambient light or in the dark. By the way, the distance unit can be easily changed from meters to feet.

UPDATE: Right now Zeiss posted a full Q&A about the new lenses: Here are a couple of tidbits:

The ZEISS Batis lenses are protected against dust and splashes (not waterproof) and are therefore suitable for use in everyday weather conditions. They are designed for use at temperatures ranging from -10 °C to +55°C.

ZEISS Batis lenses are designed exclusively with E-mount for use on mirrorless system cameras with Sony E-mount.

Additional focal lengths will follow. Right now, we do not wish to publish any further details.

One more thing: A couple of new Batis image samples can be found on SonyAlphaForum (Click here) and by Michael Kormos (Click here).

Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.


May 8, 2015
Posted in news

Sony struggles to keep up with sensor supply request. Does this “slow down” the Alpha camera launch roadmap?


Source: Wikipedia.

GSM Dome reports that “Sony’s production line can meet at the moment just 50% of the market demand received from Chinese companies.” And Digitimes reports that “priority supply goes to Apple and Samsung“.

I don’t know if that affects the Alpha camera launch. Of course Sony produces a lot less APS-C and FF sensor but they are also many times bigger than smartphone cameras. As you can see from the graph above you obviously can exponentially produces many smaller sensor on a single wafer compared to FF sensors. And the image also shows how “bad” working sensor production is higher on larger sensors too.

It may be that both (in different degrees)….the shrinking digital system camera market and the high smartphone sensor request may influence the camera release cycle. The last nine months we only got one new system camera: The Sony A7II. This is unusual for a company like Sony . The last 3-4 years they released plenty of system camera every year (around 6-8 per year). And if there has been a delay or “slowing down” of the release cycle this may explains why some of the rumored cameras announcements have yet not been released…

via Image Sensor World.

May 8, 2015
Posted in news

Sony Australia launches a new “Move to mirrorless” site. Touch and Try event on May 15.


Bildschirmfoto 2015-05-08 um 06.52.20

Sony Australia launched the “move to mirrorless” micro site. Also confirmed is a touch and try event on May 15. Still nto sure if they will show any new E-mount camera there!

Thanks Alex!

May 8, 2015
Posted in news

Sony Tidbits…


MOONLIT – Kiting from Dusk till Dawn
(A7s) from FLYSURFER Kiteboarding on Vimeo.

New A7 Mirrorless Camera Custom Finder Kit by Hoodman USA.
Sony FE 55 1.8 ZA review by Roger Marc.
Article about sports photographers who use mirrorless systems (Mirrorlessons).
Why The Faster Lightroom 6 Might Not Be Faster (SonyMirrorlessPro).
Image Sensor Market Shares (Image Sensor World).
A Post-DSLR World? 5 Thoughts After 5 Months of Mirrorless Shooting (Mikeonthestreet).
TRP Camera Straps (Tyson Robichaud).

Richard:People have had problems finding Lightroom 6 stand alone so I wrote a quick blog about it:

Cuneyt:16min time lapse movie. All movie filmed with  #sony a99,a7r,F55.

Azham:I just want to share some real world photos of Sony FE 35mmF1.4 during a Sony workshop few weeks ago.

May 7, 2015
Posted in deals

Fastest lens ever for APS-C E-mount got a $700 price drop!



If for some reason you really need to get the fastest native E-mount lens you can buy than this may be for you: There is a $700 off on the Ibelux 40mm f/0.85 E-mount lens at Amazon, Adorama and BHphoto.
And another (and likely much better performing) fast FF lens is now available for preorder in Asia and UK:
Mitakon Zhongyi Speedmaster 85mm f/1.2 for Full Frame E-mount at eBay UK (EU shipment) and eBay Hong Kong (WWW shipment),[/shoplink].

New Sony US rebates:
Refurbished A7r now sells for $1,299 only at Secondipity on eBay (Click here).
Price drop and lot of free stuff on the A7II at FocusCamera.
Price drop and lot of free stuff on the RX100 at Adorama.
Price drop and lot of free stuff on the A5000 at Adorama.
Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.
$100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.
Price drop and lot of free stuff on the HDRCX405 HD Handycam at FocusCamera.

May 7, 2015
Posted in rumors

(SR3) Sony A99 successor rumor roundup.


I still have no reliable info about when exactly Sony will announce the A99 successor. All I got are info via anonymous sources. Take them with a grain of salt:

Source 1:New pro A-mount camera is coming in 2015. This should be the A99 replacement.

Source 2:I went to the Sony presentation in Toronto, ON on the 26th and actually had a chance to speak to multiple persons who work at Sony Canada, specifically in the imaging division. They informed me that a full frame camera that almost mirror’s the A77II capabilities only using a full frame sensor will be filling the product line between the A77II, and the A99 replacement. I didn’t get much more out of them than that.

Source 3:AF system has been redesigned and main priorities were AF + PDAF, raw file compression algorithm, S-Log implementation and data backend throughput rather than resolution.”

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

May 7, 2015
Posted in rumors

Very important: What we know and don’t know about the new A7 series camera yet!



There is a lot of noise on the web about the new A7 series camera. And a lot of other rumors sites state in bold the new camera will have 50+ Megapixel and sometimes mix the info with rumors I posted here. Therefore to avoid uncertainty I want to make it 100% clear what I know and what I don’t know about the next A7 series camera:

I am 90% sure:
– There will be a new A7 series camera between now and June (and a new A6xxx and RX series camera)

I am 75% sure:
– The camera will be a new A7r successor.
– It has 5 axis stabilization and faster focusing

I am not so sure:
– I am yet not not sure if the camera will have 50+ Megapixel. I have been told by a trusted source Sony has a 50+MP camera in the works but I have absolutely no confirmation if that camera is the A7r successor coming soon. And actually first rumors I got from anonymous sources pointed out the A7rII would have the same although “tweaked” 36Mp sensor.
– The Sony X Australia community has a touch and try session on May 15. But I am yet not 100% sure that’s for the A7 successor camera.

In summary: A7rII with 5 axis IBIS, faster focus and faster BIONZ processor is coming. But I have no info yet from trusted sources if the camera features a new 50+ sensor or a “tweaked” 36MP sensor.

One more technical note for rumor sources: Contact form did not work the last 36hours. Now it works agin. You can share the info here:

Your name (not! required)

Email (not required)


Note: If you plan to send more rumors use a Pseudonym to be recognizeable.
And if you like you can also contact me directly via email at Thanks!


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