February 18, 2015
Posted in reviews

Newsshhooter 28-135mm FE lens reviews: “For that price it makes it a no brainer”


Sony FE PZ 28-135mm f/4 G OSS Lens Review
from Matthew Allard ACS on Vimeo.

Newsshooter (Click here) tested the Sony FE PZ 28-135mm f/4 G OSS Lens.

Some a7S owners may think the lens a little too big and heavy to use on their camera but I don’t see it as a problem. If you balance well it can be handheld even without a rig. For hand holding the lens on a a7S I put my right palm underneath the lens collar and use my fingers to operate focus, zoom and iris. With your right hand you can operate all the camera side settings.
The positive aspects of this lens far outweigh the few small drawbacks of this lens. For $2500 it offers a level of performance and a feature set that was previously unobtainable for most shooters. I highly recommend this lens if your a Sony full frame FE mount camera owner

You can see plenty of videos made with the lens on the Newsshooter review page.

Sony FE PZ 28-135mm store links:
US preorder at Amazon, Adorama, BHphoto, SonyStoreUS.
EU preorders at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.


February 17, 2015
Posted in deals

$70 off on Lensbaby A and E-mount lenses. Loxia 50mm in Stock.


Bildschirmfoto 2015-02-17 um 07.53.06

Lensbaby launched a new $70 discount on their lenses which runs til February 28:
$70 off on the Lensbaby 5.8mm f/3.5 Circular Fisheye Lens for Sony Alpha A Mount at Adorama and BHphoto.
$70 off on the Lensbaby 5.8mm f/3.5 Circular Fisheye Lens for Sony Alpha E Mount at Adorama and BHphoto.

The Loxia 50mm is back in Stock via Poppflash on eBay US (Click here).

Open Box:
Sony A7 and 1 year warranty for $1,150 at Samys (Click here).
Sony A7r and 1 year warranty for $1,849 at Samys (Click here).

February 17, 2015
Posted in news

Sony says current FE lenses can resolve future 50 Megapixel resolution sensors!


Makoto Kanai from the Sony Lens design department explains the advantages of Sony E-mount (Image by DSLRmagazine).

The Spanish site DSLRmagazine interviewed Akihiro Egawa and Makoto Kanai from Sony. And here are some of the key info:

1) Asked why the new FE lenses are so big the answer was that if you want goo optical quality you cannot reduce the size of the lenses.
2) The interviewer asked if the short flange distance and the limited E-mount diameter is a major limitation for Sony lens designers. The answer was no, for small focal distance lenses this kind of design helps us. The opposite occurs with the classic DSLR mounts. But there is a “But”: Sony said E-mount is maybe challenge when it comes to design longer focal lenses.
3) We only plan to get rid of Anti Aliasing filter on High Resolution Cameras. This because Moirèe tends to become less an issue when the spatial resolution is high.
4) When asked if the current FE lenses can resolve future 50+ Megapixel FF sensor the answer was yes!

Obvisouly…when asked…Sony did not share any information about the new FE lens release or any future possible new FE camera.

February 17, 2015
Posted in reviews

My first week with the A7II (Guest post by Albert Dros).


Bildschirmfoto 2015-02-14 um 12.16.47Looking up by albert dros, on Flickr
this one made editor’s choice on my 500px page and already has over 1000 likes!

This is a Guest Post by Albert Dros. The images have been first posted on SonyAlphaForum.

Read the rest of this entry →

February 17, 2015
Posted in news

Sony Tidbits…


Portrait Photography: Using a scrim to soften harsh sunlight in

Testing IBIS on the Sony a7II (Kasson).
A high-end 35mm lens shootout between the ZM 35/1.4, the Summicron 35/2 and the great little FE 35/2.8 ZA (DearSusans).
Zeiss Otus 85/1.4 mounted a the a7R (SonyAlphaForum).
Review of the ZM 35/1.4 lens at VeryBigLobo.
Sony’s new FE lenses almost ready for prime-time (Dpreview).
Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens review at SonyAlphaLab.
Slow motion with the FS7 (Newsshooter).
Drone Shoots Firework with Sony AS200V (ActionCameraRumors).
Minolta MC/MD lenses images thread (SonyAlphaForum).

February 16, 2015
Posted in deals

Deal of the day: Up to 50% off on PNY SD cards.



Today only you save up to 50% on the PNY cards sold at Amazon US (click here to see the list). This means you pay:
– Only $14 for the 32GB card (Click here).
– Only $23 for the 64GB card (Click here).
– Only $48 for the 128GB card (Click here).

We also have new deals listed at Amazon US:
1) Save Big on Select Sony RX Series Cameras with a Qualifying Trade-in (Click here).
2) Free Premium Jacket Case with the RX100m3 (Click here).
3) Free case with the A7,A7s,A7r cameras (Click here).
4) Up to $200 off on A5000/A5100/A6000 double lens kits (Click here).

Sony eBay deals:
Sony A7r cameras for $1,669 on eBay (Click here).
Save $200 on the grey imported but with full 3 year US warranty coming 55mm FE lens sold at GetDigital on eBay US (Click here)
Open Box Sony A7 for $1,150 at Samys eBay (Click here).

A-mount camera owners can buy some of the Open Box lenses on offer ay KenmoreCamera:
$400 off on the Sony 16-35mm f/2.8 (Click here).
$300 off on the Sony 16mm Fisheye (Click here).
$100 off on the Sony 28mm f/2.8 (Click here).
$100 off on the Sony 24-105mm (Click here).
$50 off on the DT18-55mm (Click here).
$150 off on the 2x Teleconverter (Click here).
$150 off on the 1.4x Teleconverter (Click here).

February 16, 2015
Posted in news

(UPDATE) Sigma 150-600mm A-mount lens was never announced (says BH)


Bildschirmfoto 2015-02-12 um 16.18.49

BHphoto marked the 150-600mm Contemporary A-mount lens as discontinued. UPDATE: I now contacted the store and that’s the answer I got:

A Sigma 150-600 for Sony A was never announced, it was skud by accident.

That’s a bit strange because a few days ag the Sigma press release clearly said there is an A-mount version (Source: Sigma). I hope this is just a misunderstanding.


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