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Sony financial report: Sony camera and lenses sales did raise by 27% the last year


At the “IR Day 2017” Sony did release more information about their goals and forecasts (you can see a list of files here). In the Imaging Segment Sony predicts a growth in sales and profit:

“Generate higher sales and profit through enhancement of Sony as a camera brand”

It was interesting to read that both camera and lens sales went up 27% during the last fiscal year.

To sum up: Sony is growing and predicts they will keep growing. Translated for us rumor addicted: We will get some exciting new products for sure:

Sony believes it must remain the “last one inch” that delivers a sense of “wow” to customers through its direct relationships with consumers


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