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Sony Interview: The future is mirrorless!

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Imaging Resource (Click here) interviewed Mr. Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics Inc.

– Sony clearly says that Optical Viewfinder DSRL are…dead: “It’s hard to imagine that 10 years from now, cameras will operate the way they did 60 years ago“. The future are mirrorless cameras!
– There is a tremendous demand for our NEX-5N and for the NEX-7: “and that cuts across the grain from what you would expect if the mirrorless segment was originally designed to attract that step-up point and shoot user who wasn’t ready for an SLR.”
– Thai flood and production status: “we’re looking forward to ramping up to meet the demand of our consumers in February and March.
– Sony is clearly committed to Full Frame even if the vast majority of the market is APS-CI. It’s a big challenge to create a big size Translucent Mirror: “so it’s not for the faint of heart, but we’ll see.

There is much more in the Interview but the general picture is easy to understand. Sony is working on a Fullframe SLT camera. But the main affords goes to the NEX system.

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