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Sony introduces the new “WhiteMagic” 3 inch LCD.

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Sony Japan has just introduce a new LCD Module. It is 100% brighter or you can switch to the normal mode where it consumes 50% less power than existing units. The new LCD uses an additional white “dot” to provide a brighter image. The LCD has 1.24 million dots and a VGA resolution (640×480 pixels).

Important: This is not the same LCD that will be used by the upcoming new A77. The A77 will have a 921 million dot Trueblack LCD.

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