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Sony camera business report: It’s number one in mirrorless. Future focus on resolution, sensivity and speed increase.

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Sonycamerareport

Sony released the full financial report for the Imaging Product Segment (PDF file here). For the first time they give us a clue about the negative impact of the Kumamoto earthquake. So let’s get to the most important points:

  1. The main goal in the consumer market is to “Strengthen “camera brand” and maintain a high level of profitability centered on Interchangeable Lens Camera (ILC)“. As you can see from the slide above the focus is on higher resolution, sensivity and speed cameras. And of course expanding the “a-mount system”. But be aware that for Sony “a-mount” means Alpha-mount which is both A and E-mount (weird marketing!)
  2. The full 2016 year forecast for the whole Imaging Segment has been revised down. Sales are down from to 530 bln YEN (previous estimation was 630 bln YEN). While operating income is down to  16bln yen (previous estimation was 61 bln YEN).  To put in into numbers. The earthquake did cost 100bln YEN (16% off the overall sales).
  3. Sony predicts that during fiscal year 2017 sales will be 630-680 bln YEN and operating income around 8-10% of the sales.
  4. Sony predicts camera sales in 2016 to be comparable to the 2015 sales
  5. Sony predicts lens sales to grewth this year compared to 2015.
  6. Sony owns 14% of the camera market and is currently number one in the mirrorless and premium fixed lens market

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Overall it looks like that due the Kumamoto earthquake damage 2016 will be a “Transition year”. Which means no growth is expected and probably no many new camera models will be on sale this year (some may be announced in late 2016 but shipment will start in 2017).

The full company reports can be found at http://www.sony.net/SonyInfo/IR/calendar/presen/irday/irday_160629.html

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