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Sony makes more money with Imaging Business (but still shows an overall company loss).

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Bildschirmfoto 2014-11-01 um 08.55.53

Sony is till facing a deep crisis and they reported a quarterly loss that was seven times greater than a year earlier as the company loses ground in the smartphone market to Apple Inc. and Chinese rivals (Source: Bloomberg). The full financial report can be downloaded here: sony.net/SonyInfo/IR/library/er.html. There are a couple of considerations to take here:
1) It’s only the mobile business that it’s really showing huge losses. All other Sony company segments are doing fine (games, imaging, financial services, music and so on).
2) Sony is selling less cameras but more high end and high revenue cameras. In short this means less “cheap” compacts” but more high end mirrorless and fixed lens (RX) cameras
3) Sony predicts to increase revenue in the Imaging Business.

In very short: If Sony would fix the mobile division by cutting costs or selling the whole segment problems would be solved (Just like they did with the selling of the PC business). And what matters for us the digital camera business is doing fine!

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