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(SR3) Is this the first image of the new Sony High End E-mount camera?

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Note: This post has been updated!

A first time source just sent me this image of a supposedly new Sony camera that would be announced on July 16. If the image is real this is what we learn from it:

1) It has the EVF in the center
2) It has a new custom dial on top of the plate
3) It has a new Lock on the exposure dial

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

The camera looks like an A7 styled model. But I cannot tell you know if it’s a new A7000 or A7x or A9II. It definitely looks like a high-end model and somehow reminiscent of the old NEX-7 :)

UDPATE: It’s official. The announcements will happen on July 16, at 10:00 am New York time! We will embedd the livestream here on SAR too!

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

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