The Sony “Go Pro” action camera is coming for real!

And the next rumor turned out to be correct. A couple of months ago we first reported that Sony was ready to launch a Go Pro competitor. Tonight Sony Blog unveiled the camera: “The video camera is tiny and lightweight, but it houses Sony’s hallmark SteadyShot^® image stabilization technology, Exmor^® R CMOS image sensor, and an ultra-wide angle Carl Zeiss® Tessar® lens.”

This is not an SLT nor a NEX camera but you have to know that Sony is entering a very huge and profitable market. Go Pro cameras (Click here to see them on Amazon and [shoplink 12725 ebay]here on eBay[/shoplink]) are very likely the most sold cameras ever. You see them everywhere! I met many climbers, skiers and cyclists using them here in the Alps.

The already doing well Imaging Division now has the chance to expand the business (and profits). Now let’s hope Sony engineers will make us go crazy with the A88, A99 and new NEX cameras too!

P.S.: Thanks to all sources for sharing the rumor about that camera. It makes SAR a pretty reliable rumor site although of course nobody is perfect :)