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Yole prediction paper: Sony will further increase the sensor quality advantage over the competition!

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With the new A7rII Sony made a new step forward to increase their sensor quality advantage over the competition. And as soon as Sony will give us real 14bit RAW we will be able to squeeze out some more performance out of it! Yes that’s me again making some push on Sony :)

What can we expect from the future Sony sensor development? Pierre Cambou from Yole Development is sure Sony will increase the technological advantage over the competition:

“Yole forecasts that the CIS industry will reach $10B this year, with Sony remaining the undisputed world leader –mainly at image sensor level, but gaining strong momentum at camera module level too. And what will Sony’s $4B be used for? Probably to increase capacity, enhance R&D efforts, and further widen the gap between its competitors. It may also be used in applications that will generate a firm lead in automotive, and to develop sensing technologies for consumer and automotive applications. With this bold financing move, Sony is leveraging its leading technology position and demonstrating the confidence it has in its products, its technology, and its future.

Sony’s success story has or will have many consequences on the competition:
1) We already heard that Fuji will use a new Sony APS-C sensor on the X-PRO 2 which is rumored to be released in early 2016.
2) Nikon lost the exclusivity on new Sony FF sensors. I don’t know how Nikon will react to this
3) Also Pentax is rumored to use Sony sensor on their Pentax FF camera coming this fall.
4) Canon…yes Canon…what the heck will they do?

via MirrorlessRumors.

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