A tipster told me that Sony might announce a new macro lens on September 30. I haven’t yet been able to confirm this through reliable sources. So if you can confirm — or debunk — this rumor, please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

A friend of mine and reliable leaked How2Fly reported some time ago that:

Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS.

So we might get this lens on September 30?

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Just a mock-up :)

Finally I can confirm through trusted sources that Sony will announce the new Sony A7V in October/November! 

A double Sony announcement: New lens and New A7V!

To be more precise, sources told me Sony is likely to have a product announcement first for a new lens (could be this one?). And some weeks after Sony will have another announcement for the Sony A7V. I should be able to share the exact dates soon.

Why the long wait?

A source told me that the launch of the Sony A7V was originally scheduled for earlier this year. However, according to Sony, there were two key reasons for the delay:

1. The introduction of new tariffs created uncertainty, prompting them to wait until the situation became clearer.
2. Strong demand for other Sony cameras led to a reshuffling of the launch roadmap to avoid production bottlenecks.

What specs expect from the Sony A7V:

One trusted source gave me the specs but asked me to first double and triple check the info with other sources. That’s what I am doing right now so please be patient until I can get this 100% confirmation. But if(!) the specs are confirmed this is what you can expect:

1. Sony A7V uses a new sensor and not the same 33MP sensor of the Sony A7IV
2. The Sony A7V may be more of an evolution than a revolution — which is exactly what many expected from Sony. Still, the leap from the A7IV to the A7V is actually larger than the jump we saw from the Sony A1 to the A1II.
3. If the specs turn out to be true, sure, there will be a few complaints — but overall I believe this camera will be a hot seller, perfectly suited for its target market.

What to expect from me next:

If all works according to plan soon I will give you this:

• Announcement date and specs of the new lens that is coming VERY soon!
• Announcement date and specs of the Sony A7V that is coming in October/November

I will need your kind help to get be as accurate as it gets on those specs. So feel free sharing the rumors you find and get using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

My personal take on the Sony A7V

If what I’ve “heard” turns out to be true, then Sony will have once again played to its greatest strength: putting together the right specs to outclass the competition — including the upcoming Canon R6III, which is expected to use this cameras new sensor. I don’t have pricing details yet, but I’m confident it will cost significantly more than the A7IV. That’s just the reality of today’s market — with the notable exception of the Nikon Zr.

One more thing:

My source made it clear that Sony is planning to speed things up in the coming months. Could this also mean an FX3II is on the horizon? We’ll have to wait and see!

That’s all for today, folks — but stay tuned on SAR… exciting times ahead!

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An anonymous source told me that on September 22, Sony USA may raise the prices of cameras, lenses, and accessories by up to 10%. I hope this turns out to be wrong — but since other manufacturers have recently increased their prices, there’s a real chance Sony will follow.

So if you’ve got something on your wishlist, it might be safer to order now rather than wait until after September 22 -> Sony cameras/lenses at BHphoto, Amazon, Adorama.

The new Viltrox lenses are now available for preorder:

• 14mm f/4.0 FE at BHphoto, Amazon, Viltrox, Pergear
• 9mm f/2.8 FE at BHphoto, Amazon, Viltrox, Pergear

Cosina Japan has issued a press release confirming that the new Zeiss 85mm f/1.4 OTUS lens will begin shipping in October — not in September as previously announced.

You can preorder the new Zeiss Otus 85mm f/1.4 lens at BHphoto, Adorama, Fotokoch, FotoErhardt, WexUK.