The very first Full Frame E-mount camera wasn’t the A7/r. It was the VG900 camcorder. And that cam just got a $1,000 rebate today at Amazon, Adorama, BHphoto and SonyStore. I would not be surprised to see a successor coming in late March-early April right before the NAB show starts.
Super A7r and A7s deals, US boxed (no grey import) and full warranty:
A7s for $1,995 on [shoplink 32771 ebay]eBay (Click here)[/shoplink]
A7r for $1,795 on[shoplink 32836 ebay]eBay (Click here)[/shoplink].