May 27, 2018
Posted in deals

New Sony HVL-F60RM flash finally in Stock for the first time in the US


The new Sony HVL-F60RM flash is in Stock now at BHphoto and Amazon.

New lens preorders:
Tamron 28-75mm FE at BHphotoAmazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Tokina 20mm FE at BHphoto and Adorama.
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Sony cashback:
Sony US launched their big rebates you can find listed on those pages at BHphoto, Buydig, Adorama, FocusCamera.
First time rebates:
$300 off on the Sony A9 at BHphotoAdorama, Amazon, BestBuy. FocusCamera.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
Lowest price ever:
$300 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.


May 27, 2018
Posted in news

Apple rumored to launch a triple camera iPhone in 2019. And that’s good news for Sony.


Mockup from Martin Hajek via iDrop News

The past years smartphones adopted the double lens/sensor tech which did help Sony to make record profits in the image sensor production segment. Lately Sony did warn that the boom might be over. But now a new trend seems to form. Apple rumored to launch a triple camera iPhone in 2019. Which means Sony could again get an unexpected boost. (via Macrumors)

Moreover CMOS image sensor sales at all-time high. IC Insights reports “The spread of digital camera applications in vehicles, machine vision, human recognition and security systems, as well as for more powerful camera phones will drive CMOS image sensor sales to an eighth straight record-high level this year with worldwide revenues growing 10% to $13.7 billion, following a 19% surge in 2017. (via Image Sensor World).

Bright future for Sony. if their imaging sensor business keeps growing they will keep pushing R&D and we will get better sensors for our cameras too :)

May 27, 2018
Posted in news

This week SAR readers photos selection


Alex Phan‎
Peregrine Falcon
A9 + Canon 400DO mkii

1) You can submit one single picture per week only.
2) To submit your picture for the weekly readers roundup post you can choose one of the following three options:
Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on SAR (we will credit you)
Facebook: Submit your picture on our group: Please add the hashtag “#sonyalphagallery ” to grant the permission for reposting on SAR. Without the   hashtag we will not add your picture!
Forum: Submit your picture on the SonyAlphaForum image section and add the hashtag “#sonyalphagallery
3) Like and comment the pictures from other readers here: and on SonyAlphaForum.
4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

Read the rest of this entry →

May 26, 2018
Posted in reviews

Sony A7III demand raises the price up to $2,900 on Amazon


The Sony A7III is completely out of Stock in the USA. And if you want to get one quick you have to pay up to $2,900 on Amazon US. Of course you shouldn’t do that. But this confirms that this cameras is selling like hotcakes and Sony probably wasn’t expecting such a demand.

Here are new A7III test videos:

Camera Comparison: Sony a7R III vs Sony a7 III vs Nikon D850

Sony a7iii & Sony 55mm f1.8 studio shoot featuring Kiara

Sony a7III VS a7RIII User Experience Review – BEST Hybrid Mirrorless Cameras of 2018

May 26, 2018
Posted in reviews

Sony FE 24-105mm test by Lensrentals: “Sony has made a damn good lens”


the fully extended 24-105mm lens (image via SLRclub)

Lensrentals tested the Sony 24-105mm lens and concludes:

Sony has made a damn good 24-105mm f/4 lens. Damn good being a relative term, of course, because it’s a 24-105mm lens and I have come to hate them all so I can’t be too nice about it. But it’s clearly better than the Canon 24-105mm f/4 II IS, and at least as good as the Sigma 24-105mm f/4 Art or Nikon 24-120mm VR. Fanboys, may start their hair-splitting engines now about which one is two angstroms better than the other.
But if you shoot Sony and you want a minivan 24-105mm f/4, this is the best option. If you shoot a lot at the long end, it’s the best option for sure. I would recommend shooting it wide open unless you need more depth of field; you don’t gain a lot stopping down. And if you do a lot of landscape shots you might want to do some simple tests to see where the field curvature on your copy goes.

Sony 24-105mm G FE at Amazon, B&H, Adorama, eBay.

May 26, 2018
Posted in news

Sony Tidbits…


Why Sony Cameras are Superior to Nikon

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
SLR Magic New Cine MicroPrime Lenses (Personal View).
Sony A9 Going Back & Chat About A7S III (Peter Gregg).
Why EVERY photographer should have a 24-70 lens (Manny Ortiz).
Stop Oversharing: A Guide to Social Media Privacy (Explora).
Lanparte V-Lock Shoulder Mount Rig (Personal View).

Share your best pictures on our new Instagram SonyAlphaGallery.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Adam:I’ve been a long-time passive reader of Sony Alpha Rumors and never really had anything relevant to submit before, but I ended up making something that might just be.  It’s a searchable, user-friendly database that aggregates specs and reviews of great digital cinema cameras.
I made it with a service called Airtable (but also used Zapier to scrape and clean up reviews from the web automatically).  They liked it and posted it on their blog here:
I wanted to share in case others might find it useful, but I also started by identifying some of the best but not every camera.  I was hoping to get the word out so others could contribute (there’s a form for that here: and everyone could make use of the information.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

May 25, 2018
Posted in deals

BHphoto and Adorama taking preorders on the new Sigma 105mm f/1.4 Bokeh Master E-mount lens


You can now preorder this magnificient bokeh beast at BHphoto and Adorama. There is no official shipment start date but I guess the lens will be available in late Summer.

This is how big the lens is (images via AlbedoMedia):