September 21, 2018
Posted in reviews

Sony 24mm f/1.4 GM preorders now open in the USA and Europe


You can finally preorder the new Sony 24mm f/1.4 GM at Bhphoto. Adorama. Amazon USA. BuyDig. FocusCamera. Calumet Germany. WexUK. P.S.: The Sony A7III is now in Stock at Adorama (Click here).

I know we were hoping to see a lot more than just one lens. But that said the new 24mm GM is truly amazing. It’s compact and super sharp. It’s one lens I am considering to buy now although I would prefer to have a 21mm focal length with the same speed…

And here is a nice video to watch. Ted Forbes highlights what’s so special with the new 24mm GM lens and the Sony lens technology in general:


September 21, 2018
Posted in deals

You can preorder the new Sony 24mm f/1.4 GM lens in Europe. Size comparison with the Sigma and Canon lenses.


European readers can preorder the new 24mm f/1.4 GM lens at Calumet Germany and WexUK. USA preorders will open soon at Bhphoto, Amazon, FocusCamera and Adorama.

New full size image samples can be seen at

And this is how small the new Sony lens is when compared with the Sigma and Canon equivalent lenses:

via Camerasize (note Camerasize show the Sigma with hood only).

September 21, 2018
Posted in rumors

(SR5) Full Zeiss Batis 40mm f/2.0 FE lens specs and price info leaked


We now got the full Zeiss 40mm f/2.0 CF Batis specs. The lens will be announced on Sept 27 as we told you mnay times in the past:

Distagon optical design
The shortest shooting distance is 0.24 m
With focus limiter (Full / ∞ ~ 0.4 m / 0.5 m to 0.24 m)
Filter diameter is 67 mm
size is φ 91 mm 93 mm. Close to the 85mm Batis
magnification is 1: 3.3
Price is 1299 dollars / 1299 euros
Ships in October

via Nokishita

Links to current Batis lenses:
Batis 135mm FE lens at BHphoto, Amazon and Adorama.
Batis 85mm FE lens at BHphoto, Amazon and Adorama.
Batis 25mm FE lens at BHphoto, Amazon and Adorama.
Batis 18mm FE lens at BHphoto, Amazon and Adorama.


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September 21, 2018
Posted in news

Sony Tidbits…


A mini doc on the Minolta Maxxum 7000

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Canon nFD 24 f2.8- The closer you get, the better (Theweekendlens).
Meike Vertical Grip for Sony A6500
How to Manage Silent Shutter Banding (Enthusiastphotoblog).
Behind The Scenes: Model Session With Ali B. (Miguel Quiles).
Meike 25mm F1.8 review at
Miliboo MTT705B Portable Video Carbon Monopod (Personal View).
Vocas Sony E-mount to LPL adapter – IBC 2018 (Newsshooter).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

September 20, 2018
Posted in deals

First refurbished A7III sells for $1,799


You save $200 on this refurbished Sony A7III sold on eBay US. First time ever I see them available.

Software deals:

On September Phase One will raise the price on the Capture One software. So you better hurry if you want it! Get a 10% discount on  Capture One 11 (Click here) and Capture One 11 for Sony (Click here) using our coupon code “AMBSAR“.

The Aurora HDR 2019 Pre-Order is now live (Click here), and customers can place their orders for both Windows and Mac versions of the software. The software will be releases on October 4 and you save $10 on it if you preorder it before that date!

Photolemur 3.0 (Click here) is the world’s first fully automated solution for creating perfect photos. it’s now available for download!

September 20, 2018
Posted in news

Sony 24mm f/1.4 GM lens officially announced. It’s the world lightest lens in its class!


Preorders start at 10am ET, Fri Sep 21:
Sony 24mm GM at Bhphoto. Adorama. Amazon. Calumet Germany. WexUK.

Some key features:
– 200g lighter than the competition
– most compact 24mm f/1.4 lens on market with smallest filter size too
– linear response in manual mode
– Price is $1,400 in USA and €1,600 in Europe

Sony lens product page. Press text at Dpreview. Field tets by Imaging Resource. First impressions by Albert Dros. First impressions by ThePhoBlographer. Prueba de campo de Photolari.

Image samples:
Dpreview. Alphauniverse. Albert Dros. Photographyblog.

Size comparison by Dpreview:

Hands-on videos:

Sony press video:

September 20, 2018
Posted in news

Press text: Sony Expands Full-Frame Lens Lineup with Launch of 24mm F1.4 G Master™ Prime


Preorders start at 10am ET, Fri Sep 21:
Sony 24mm GM at Bhphoto. Adorama. Amazon. Calumet Germany. WexUK.

New Large Aperture Wide-Angle Prime Lens is the most compact and lightest in its class[i] , with superb sharpness even at F1.4

SAN DIEGO, Sept. 20, 2018 – Sony Electronics, Inc. – a global leader in digital imaging and the world’s largest image sensor manufacturer – has today introduced an exciting new addition to their acclaimed G Master series of full-frame E-mount lenses, a 24mm F1.4 prime lens.

Expertly engineered to deliver best in class performance across all aperture settings, the new FE 24mm F1.4 GM (model SEL24F14GM) utilizes Sony’s most advanced optical technologies to satisfy the needs of the most demanding photographers. The new lens is the most compact and lightweight in its classi, measuring approx. 3.0 inches x 3.64 inches and weighing only 15.7 ounces, with a filter diameter of 67mm. Built to meet the strict standards of Sony’s flagship G Master series, the FE 24mm F1.4 GM offers exceptionally high resolution and beautiful bokeh, two qualities that are signature attributes of the G Master brand.

“We are continuing to evolve our lens lineup to maximize the power of our innovative α camera lineup, ” said Neal Manowitz, vice president of imaging solutions at Sony Electronics. “The new 24mm prime brings an exciting new perspective to our flagship lens series. With its incredibly lightweight design and signature G Master quality, our 30th native full-frame mirrorless lens opens up a new world of creative opportunities for today’s photographers, videographers and multi-media creators.”

Realizing consistently high resolution across the entire frame, even at F1.4, the FE 24mm F1.4 GM boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements effectively suppresses sagittal flare[ii] to ensure that point light sources like distant stars can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.

This outstanding performance is packaged in an extremely compact and lightweight body weighing it at only 15.7 ounces, a welcome relief for landscape or adventure photographers that are hiking, climbing or traveling over long distances. This advantage is further compounded when the FE 24mm F1.4 GM is paired with one of Sony’s award winning α7 / α9 cameras. The lightweight lens design has been realized in part by the development of a new high power DDSSM (Direct Drive SSM) that delivers approximately three times greater thrust than the previous focus system, enabling fast response, high positioning accuracy and quiet operation for both stills and movie shooting.

This incredible lens is also a perfect complement to Sony’s APS-C sensor mirrorless cameras such as α6500 and α6300, and brings the total number of native Sony α E-mount lenses to 48[iii].

In addition to its landscape and starscape shooting abilities, the FE 24mm F1.4 GM also has excellent close up performance of 0.24 meters (0.79ft.) and delivers soft and natural bokeh, a feature that is common across Sony’s entire G Master series of lenses. This is achieved by extreme control over factors like spherical aberration, and axial and lateral chromatic aberration, at the design and manufacturing stages, as each lens is individually tested and adjusted to achieve maximum performance.

The FE 24mm F1.4 GM also includes a number of professional controls that aide ease of operation for both stills and movie shooting. These include an aperture ring that allows direct, intuitive aperture control, and a focus ring that features Linear Response MF for fine, responsive manual focus control. There is also a customizable focus hold button, and a focus-mode switch that makes it possible to quickly select auto or manual focus to match changing shooting conditions.

Pricing and Availability

The FE 24mm F1.4 GM will ship in October 2018 for approximately $1,400 US and $1,900 CA. The lens will be sold at a variety of Sony authorized dealers throughout North America.

[i] Compared to other full-frame 24mm F1.4 auto-focus prime lenses. As of September 2018 press release, based on Sony research

[ii] A phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses

[iii] Including converters, excluding discontinued models


via Dpreview