Sony Q3 financial report: Steady sales and promising Sony A7V orders

Share

Sony published the full Q3 financial report. That’s what they had to report about the imaging business:

Despite a continued decline in sales in China due to reduced government subsidies and weakness in the overall market during the shopping season for Singles’ Day, demand in the global interchangeable lens camera market during the quarter remained strong year-on-year, mainly in Asia.

The α7 V, released in December, has been selling well as a new product for the volume zone of the full-frame mirrorless single-lens reflex camera market, and we expect it will continue to contribute to sales in the fourth quarter ending March 31, 2026 (“FY25 Q4”).

One more good news regarding the worldwide memory shortage:

Regarding the impact of the situation in the market for memory, we are almost in a position to secure the quantity we need through the year-end selling season of next fiscal year. We will continue to monitor the situation while working to minimize the impact on profitability.

Hopefully this means there are no delays on the 2026 camera roadmap!

–

via DClife

Share

The first set of (probably incorrect) specifications for the Sony A7rVI is making the rounds on the web.

Share

Multiple accounts shared those Sony A7rVI specs that I think are NOT reliable:

  • 80MP Full-Stacked Sensor: Features 80M effective pixels, representing a massive resolution jump for the series.
  • 16+ Stop Dynamic Range: Delivers 16+ stops of dynamic range when using the mechanical shutter; dynamic range with the electronic shutter also exceeds the A7R V.
  • BIONZ XR2 Processor: Equipped with the next-generation processing engine for significantly faster data throughput.
  • 8.5-Stop Image Stabilisation: Advanced in-body stabilization system providing up to 8.5 stops of compensation.
  • 30fps 14-bit RAW Burst: Supports continuous shooting at 30fps with AE/AF tracking at 60fps (includes RAW pre-capture functionality).
  • High-Resolution Video: Supports 8K30p (oversampled from 10.9K full-frame), 4K60p (oversampled from 7.1K APS-C), and 4K120p (5.5K pixel-binning).
  • Enhanced Display: Features a screen with 50% higher maximum brightness than the A1 II and a higher pixel count than the A7 V.
  • Redesigned Ergonomics: Adopts the deeper, more comfortable handle and grip design found on the Alpha 1 II.
  • Electronic Shutter Speed: Faster readout than the A7R V, though technically rated at approximately one-third the speed of the A1 II.
  • Composite Shooting Modes: Includes 16-frame high-resolution composite shooting and up to 32-frame noise-reduced composite shooting.
  • Video Limitations: Does not support “Open Gate” recording, internal RAW video, or 6K HEVC formats.
  • Performance Context: Positioned as a major generational leap over the Sony A7 V, mirroring the significant gap seen between the A7 III and A7R III.
  • Release Timeline: Currently in small-scale testing; set for official release before November 2026.

–

via Weibo

Share

Maximize Your Sony Footage & Photo Quality for Superior Content Creation with VideoProc Converter AI

Share

Sony Alpha cameras are legendary imaging powerhouses, but even great gear has limits in real-world shooting. Noise in low light, resolution drops in Super 35 crop mode, and micro jitters from handheld B-roll can make post-production challenging. Most NLEs offer tools to fix these issues, but heavy manual tweaking often delivers mixed results and strains your hardware. That’s why I use VideoProc Converter AI as a prep and enhancement tool. It cleans, deblurs, denoises, and stabilizes my clips before editing, lets me apply quick adjustments when needed, and post-processes the final output, ensuring every shot is cleaner, steadier, and fully 4K-ready before it hits the timeline or is shared.

Grab VideoProc Converter AI Lifetime License 62% Off in the Limited-Time SAR Offer

For a limited time, SAR community members can secure a Lifetime License of VideoProc Converter AI at an exclusive discount. Choose the plan that’s right for you:

  • Option 1. Lifetime License for 1 PC ($39.95 / 55% Off): The perfect choice for individual creators.
  • Option 2. Lifetime License for 5 PCs (62% Off / Best Value): Cover all your devices or share with your team for maximum savings.

Both plans include comprehensive benefits:

  • 30-Day Money-Back Guarantee.
  • Pay once, own forever: eliminate annual renewals and hidden fees.
  • Unlimited Updates: Access to all future AI models and feature enhancements forever.
  • Lifetime Support: Continuous priority customer service.

Claim 62% off the Lifetime License – one payment, free updates forever >>

Share
Read more

New deals: Up to $700 off on Sony cameras/Lenses and $300 off on Tamron lenses

Share

We have new up to $700 off on Sony gear, new up to $300 on Tamron lenses and new up to $300 off on Apple products.

Sony Camera rebates:

Sony Lens rebates:

Tamron lens rebates:

Share

Weirdly conflicting rumors about two new Sigma lenses…no 85mm???

Share

Recently I told you that one of my long time Sigma sources heard about a new 85mm f/1.2 Full Frame lens coming in late February. But now two different NEW sources told me something completely different

New source 1:

I know from a reliable source that the upcoming Sigma lenses won’t include an 85mm f/1.2 for E-Mount

New source 2:

There will be no 85mm f1.2 by sigma this month. There will be 2 other lenses but no 85mm. one of them is a version 2.

My trusted source is now double checking his information source and I hope I can get a confirmation or correction soon. If you have an info about this drop me a message at sonyalpharumors@gmail.com or use this contact box. Thanks!

Share