Historic data: Super slow start in the year by Sony….


A couple of months ago I told you that Sony would have quite a slow start in this new year. It’s even slower than the first half of 2023 when we “only” got the new ZV-E1 and ZV1-F. But Sony has been always relatively quiet the first 3 months of the year:

Jan-March product announcements (first three months of the year):
2024: Cameras: nothing Lenses: 24-50mm G (March 22)
2023: Cameras: ZV-E1 (March 29) Lenses: 20-70 G (Jan 17) 50 GM (Feb 21)
2022: Cameras: nothing Lenses: 16-35 PZ (March 22)
2021: Cameras: A1 (Jan 26) FX3 (Feb 23) Lenses: 35 GM (Jan 13) 50 1.2 GM (March 16) 244050 G (March 23)
2020: Cameras: nothing Lenses: 20 G (Feb 25)
2019: Cameras: A6400 (Jan 15) RX0II (March 26) Lenses: 135 GM (Feb 26)
2018: Cameras: A7III (Feb 27) Lenses: 85 G (Feb 7) 100 STM (Feb 7)
2017: Cameras: nothing Lenses: 85 GM (Feb 3). 70-200 GM (Feb 3) 24-70 GM (Feb 3) 50 f/1.8 (March 29) 70-300 (March 29)

So hold on folks, new ZV-E10II is coming soon and more Sony cameras are coming the second half of the year …one of them might be something really “innovative” ;)



Sony Tidbits…


Two Years with the Sony A7IV | Everything I Learned

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
TTArtisan 10mm f2 Lens Review – For Fujifilm, Canon, Sony, Nikon, Olympus/OM, Panasonic (Rob Trek).
Nikon, Sony and Canon fight AI fakes with new camera tech (Nikkei Asia).
Top Mirrorless Cameras of 2023 (Explora).
Is the Acrylic Photo Album the Perfect Holiday Gift? (42West).
Sony A9III test at Xitek.
35mm or 50mm? –The Best Street Lens (Matti Sulanto).

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New Sony Alpha rebates in the US: First ever price drop on the ZV-E1 (-$300) FX3 (-$200) and deals on A7rV (-$400) A7IV (-$200)


Sony launched a new deal action that will last til April 21 only. You can find all deals on those pages at Amazon, BHphoto, Adorama. Some special mentions:

Items with the first ever price drop!




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Sony RX100VI is out of Stock everywhere and might be soon discontinued


The recent weeks I noticed that the RX100VI is no more in Stock:

  • Amazon is NOT taking preorders anymore
  • BHphoto reports the camera will ship in 4-6 weeks
  • Adorama reports it’s “on Backorder”
  • FotoErhardt says it’s “on preorder”

Our reader Diego shared an interesting story:

I recently had to service my RX100M7 I bought at Best Buy in the US and I was told I needed to get a replacement through the extended warranty I had purchased. 

Unfortunately the replacement was actually just getting store credit at Best Buy for the original purchase amount. I tried to get the same camera again but now it’s out of stock when I’m pretty sure it was available one or two weeks earlier. Checking Amazon, B&H and the Sony website I’m realizing that it is also unavailable there. 

Does this mean it has been discontinued or replaced by something else? I just thought it was interesting reading your reports of a possible new camera that could compete with the Fuji X100VI.

A couple of weeks ago I reported that the Sony RX1rII has been discontinued…and now it seems the RX100VII is going to encounter the same destiny. I will soon share some info about possible new series of compact cameras ;)