September 25, 2018
Posted in news

Sigma officially announces three new E-mount lenses


Sigma announced two new FE and one E lens:

Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.

Full technical specifications are available here: Pricing and availability will be announced later.

Sigma 40mm F1.4 DG HSM Art
The 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. This lens effectively arranges three FLD (“F” Low Dispersion) glass elements and three SLD (Special Low Dispersion) glass elements to correct axial chromatic aberration and magnification chromatic aberration. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available for Sigma, Nikon, Canon and Sony E mount camera systems.

Full technical specifications are available here: Pricing and availability will be announced later.

Sigma 56mm F1.4 DC DN Contemporary
This lens completes the Sigma large aperture series of portable wide-angle, standard, and telephoto prime lenses in Micro Four Thirds and Sony E mounts. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot.

Full technical specifications are available here: Pricing and availability will be announced later.


September 25, 2018
Posted in news

Sony announces it will release twelve more E-mount lenses…soon


Sony Photokina press conference is over and as Sony said this was a strategy meeting. So our rumors were spot on and as expected there were no new products. I think this is the first time ever Sony does not directly announce anything at Photokina (the 24mm GM lens was announced last week).

But let’s sum up what Sony said on the Photokina press conference:

1) They announced they will release twelve more E-mount lenses…soon (whatever that means)
2) They also announced they are working on AI technology and on updating the EyeAF to make it work with animals

That’s it folks! Take out your whiskey to drink over this disappointment and think about my next words: There will be a press conference in mid October and I am pretty sure we will get new gear there :)

Note: Sigma will soon announce the new E-mount lenses and Zeiss has a press conference on Sept 27

September 25, 2018
Posted in news

Fuji announces the new medium format camera with Sony 100MP sensor!


Image by DPreview

Fuji announced a new GFX-100 medium format camera with 4k30p, phase detection AF, IBIS  (world’s first on a MF camera). And it uses the brand new 100 Megapixel Sony sensor. At the same time they also announced world’s cheapest MF camera the GFX-50R (a full coverage can be seen at Fujirumors).

The day shall come Sony will do me the favour to make a medium format system mirrorless camera with their even larger 56x44mm sensor :)

September 25, 2018
Posted in news

UPDATE: On paper Panasonic just launched the (almost) perfect Sony A7 camera!


Well folks, it’s not Canon nor Nikon, but it’s Panasonic that really went all-in with the features of their new S1R and S1 Full Frame L-mount camera. shared these images and specs and Panasonic did everything right:

  • 4K60p
  • 3 axis tiltable screen
  • Dual slot with one XQD and one SD
  • fully weatherproofed
  • EVF has a higher resolution than the Canon-Nikon-Sony cameras (Source: CameraJabber).
  • L-mount partnership with Leica and Sigma

Those are the missing features on current Sony cameras. But there are some possible caveats or questions with the Panasonic cameras:

  • Autofocus? Panasonic has some issues with their current tech
  • No Price info ?
  • missing many specs (fps and so)
  • No real testing yet to see if it can deliver what it promise
  • on market by March 2019 only

UPDATE: It really looks like autofocus will not match a Sony, and they really had a missed opportunity by not adding their usual fully articulating screens. And the SR1 price should be close to $4,000. So still NOT a perfect camera…

It also looks like they use the same Nikon Z6 and Nikon Z7 sensor made by Sony!

This is a great day for us Sony shooters: Now Sony has to answer quickly before the new Panasonic cameras will go on market. They have to improve ergonomic, weather sealing, video quality, LCD screen on top and fully articulating screen on the back… to match or even surpass these new Panasonic cameras!

And please follow for the full info about the new Panasonic-Leica-Sigma Full Frame partnership.

What are your thoughts on this camera?

September 25, 2018
Posted in news
September 25, 2018
Posted in news

Sony press conference at 10am. Sony prove me wrong and announce something!


Good Morning folks!

At 10am Sony will have a 1 hour press conference at Photokina to announce…NOTHING. I hope that I will proven wrong and they might take out a rabbit from their magic hut!

UPDATE: There is a live stream on Mirrorlessons Instagram.

View this post on Instagram

#Photokina2108 begins! @bhphoto

A post shared by Hugh Brownstone (@hughbrownstone) on

September 25, 2018
Posted in rumors

Interesting competiton news: Leica, Panasonic and Sigma L-Mount Alliance press text Leaked


Nokishita leaked the press text release of the Leica, Panasonic and Sigma L-Mount Alliance. This means we now have a fourth serious player in the Full Frame mirrorless world.

Google translated below.

L-Mount Alliance: Strategic cooperation between Leica Camera, Panasonic and Sigma

One day before the official launch of photokina 2018, Leica Camera AG, Panasonic and Sigma announced a strategic partnership at the company’s press conference. The “L-Mount Alliance” is an unprecedented way of working together and will be particularly beneficial to the customers of the three companies. It allows Panasonic and Sigma to use the L-mount standard developed by Leica for their own developments and thus also offer cameras and optics with this lens mount. Through the joint efforts of the three partners, the alliance will significantly contribute to the importance of the L-Mount standard for the world of photography
Due to their numerous interchangeable components, system cameras allow a very flexible use and can be individually configured according to requirements. The bayonet is the most important interface, as the lens has a significant impact on the imaging performance and therefore on the final image quality. The strategic partnership between Leica, Panasonic and Sigma will allow customers to use a wider range of cameras and lenses in the future without compromising on so far to have to specify individual manufacturers, because they use propriety bayonets.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board and majority shareholder, Leica Camera AG: “Photographers are extremely important for their chosen camera system. Particularly in the increasingly growing market for mirrorless system cameras, there is an ever-increasing variety of different requirements on the part of the users. In order to be able to meet these requirements at short notice, we have decided to work together with renowned partners from the photographic industry.
With Panasonic we have many years of partnership and trusting cooperation and their expertise in electronics is undisputed. Sigma is also a respected company, which has established itself particularly in the field of optical development and with its innovative products, a perfect complement to our existing L-Mount portfolio can. We believe that together with our partners, we can achieve mutual and sustainable growth for all our products. ”
Mr. Tetsuro Homma, Senior Managing Executive Officer, Panasonic Corporation, said: “Panasonic’s focus has always been to revolutionize the camera market and make photographers’ lives easier, more advanced, and more enjoyable. Our long-standing partnership with Leica has resulted in numerous high-performance, high-end digital cameras, combining Leica’s leading optical technology with Panasonic’s digital technologies. This partnership has enabled us to drive the development of excellent digital photography products. The L-Mount alliance with Leica and Sigma is a prime example of the power of our collaboration. This alliance of strong companies will fundamentally change the future of the photography industry. As a market challenger, we have always driven innovation with the slogan ‘Changing Photography’ to meet the high expectations of professional photographers. Our
Partnering with Leica and Sigma will provide additional business opportunities for our companies, but above all, it will continue to bring great pleasure to our customers in photography. ”

Mr.Kazuto Yamaki, Chief Executive Officer, SIGMACorporation: “As cameras evolve toward digital and mirrorless, user and system requirements have also changed. Currently, there is an almost overwhelming choice of different systems that, however, do not yet meet all the needs of users, especially in terms of extensibility and flexibility. SIGMA joins this alliance to develop mirrorless cameras that benefit from the flange distance. As SIGMA seeks to develop high-quality and innovative high-performance products, this alliance will greatly enhance both the implementation and expandability of our camera system, significantly increasing the value to our customers. Leica is a great company and has had a significant impact on photography for more than 100 years, and Panasonic is a leader in many different areas because of its proven track record. Combined with SIGMA’s high quality, high performance and unique products, the L-Mount will become an extremely attractive system for potential users. ”

About the L-mount

The L-Mount was developed by Leica Camera to provide customers with a future-proof, flexible, robust and precise bayonet that will meet even the most demanding photographic requirements. After its initial launch in 2014 in the Leica T, the L-Mount has been continuously developed by Leica Camera and its partners, resulting in improved and quasi-new L-Mount technology.

For the widest possible variety of products, the diameter of the L-mount was dimensioned at 51.6 millimeters, making it suitable not only for full-frame cameras but also for APS-C sensors. The small footprint of only 20 millimeters allows for a small distance between optics and sensor, making lenses much more compact – particularly useful for wide angle development. To withstand even the heaviest loads and to guarantee maximum safety for customers over many years of intensive use, camera bayonets become wear resistant Stainless steel and with four flange segments, which prevents tilting and ensures a particularly firm and flat fit of the lens. The standardized L-Mount contact strip ensures smooth communication between the electronic components in the lens and the camera, including the possibility of firmware updates for lenses, in order to react to technical developments and thus ensure full performance in the future.

Currently, the Leica SL system in full format and the APS system with camera models Leica CL, TL2 and TLde use the lens mount. All the optics of the different systems can be operated without restrictions and without adapters on all cameras – here is already one of the many advantages that customers have through the unified bayonet.In the near future, both the Leica CameraAG, as well as Panasonic and Sigma announce other products using the same standard.

And make sure to join our brand new website for all things Panasonic, Sigma and Leica Full Frame.

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