Press text:

Sony cameras deliver excellent image quality, but even the best gear can produce footage affected by rolling shutter, noise, or format issues—especially with older clips or challenging shooting conditions.

AI-powered tools like VideoProc Converter AI offer practical solutions by enhancing video clarity, stabilizing shaky shots, and converting formats for smoother editing. These features help both hobbyists and professionals save time and improve their final results.

Time-Limited Offer: 67% Off + Four Free Software Gifts

VideoProc Converter AI is currently available at a 67% discount for a lifetime license priced at only $29.95. This license provides lifetime free access to all features and updates, plus access to four additional software titles at no extra cost. Additionally, the deal is backed by a 30-day money-back guarantee.

If you’re interested in exploring AI-powered enhancements for your Sony footage, this software provides a convenient all-in-one solution.

TWO days left to grab the Amazon Prime deals at Amazon US and Amazon Canada (and alternative Summer Deals at BHphoto and Adorama .
In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

Storage Deals with lowest price ever you CANNOT miss:

• Up to 34% off on the SanDisk Extreme PRO Portable SSD
• Up to 18% off on Seagate Portable  External Hard Drive HDD
• Up to 41% off on WD(12-26TB) Elements Desktop External Hard Drive
• Up to 50% off on SanDisk (64GB-1TB) Extreme PRO SDXC UHS-II Memory Card 
• Up to 25% off on the SanDisk 64-512GB Extreme PRO SDXC UHS-II Memory Card
• Up to 40% off on the SanDisk 1-2 TB Extreme PRO SDXC UHS-I Memory Card
• Up to 50% off on the Lexar Silver SD cards
• Up to 52% off on the Lexar Silver Type A cards
• Up to 30% off on Lexar 1-4TB Armor 700 Portable SSD
• Up to 37% off on PNY SD cards

Amazon US primary deals:

• All photography deals are listed on this page
• All lens deals
• All SANDISK storage and card deals.
• All WESTERN DIGITAL storage and card deals.
• All LEXAR storage and card deals.
• All PNY storage and card deals.
• All SAMSUNG storage and card deals.
• All NEXTORAGE storage and card deals.
• Save big on OWC storage and cards
• All APPLE laptops and accessory deals.
• Save big on ADOBE software
• Save big on Viltrox lenses and accessories.
• Save big on Samyang/Rokinon lenses
• Save big on 7Artisans lenses.
• Save big on TTartisan lenses.
• Save big on Meike lenses.
• Save big on Tamron lenses.
• Save big on Brightin Star lenses

Tamron lenses with lowest price ever

• Tamron 150-500mm FE for $1199
• Tamron 28-75mm f/2.8 for $689
• Tamron 35-150mm F/2-2.8 for $1699
• Tamron 17-28mm for $799
• Tamron 17-70mm f/2.8 for $599
• Tamron 20-200mm FE for $699
• Tamron 18-300mm for $598

Samyang lenses with lowest price ever:

• Samyang 85mm f/1.4 II for $479
• Rokinon 135mm f/1.8 for $568
• Samyang 12mm f/2.0 for $306
• Rokinon 24mm f/1.8 FE for $319
• Samyang 45mm f/1.8 FE for $239

Sony NON Alpha deals with lowest price ever:

• Sony WH-1000XM4 Wireless Headphones for $183
• $500 off on the Sony BRAVIA Theater Quad 16-Speaker Home

Micro Four Thirds:

• OM-5 for $899

L-mount:

• Lumix S5II dual lens kit for $2198
• Lumix S5 with 20-60mm kit lens for $1547

Photography Gear Deals:

• Up to 30% off on Wandrd bags and products
• Up to 40% off on Smallrig gear.
• Pelican deals
• K&F filters deals
• Neewer deals

Reconditioned deals (30% applied at checkout):

• Up tp 30% off on reconditioned gear.
• Reconditioned Sony 20mm f/1.8 FE for $495 only
• Reconditioned Rokinon 24-70mm F2.8 FE for $382 only
• Reconditioned Tamron 20-40mm f/2.8 for $463 only
• Reconditioned Tamron 17-28mm f/2.8 for $481 only
• Reconditioned Tamron 18-300mm for $388 only
• Reconditioned Sony E 11mm F1.8 for $395 only
• Reconditioned Sony FE 2.0x Teleconverter for $287 only
• Reconditioned Rokinon AF 35mm F1.8 for $180 only
• Reconditioned Rokinon AF12mm F2.0 for $196 only
• Reconditioned Sony 85mm f/1.8 FE for $318 only
• Reconditioned Sony ZV-1 II for $534 only
• Reconditioned Sony Alpha ZV-E10 for $412 only
• Reconditioned Sony ZV-1F for $310 only
• Reconditioned Sony NPFZ100 for $39 only
• Reconditioned DJI RS 4 Pro for $531 only
• Reconditioned Panasonic 100-300mm MFT lens for $308 only

There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Nextorage’s launched a new Summer Promotion at BHphoto and Amazon. Deals end on July 12:

Yesterday Sony announced four new products that are now finally available for preorder today:

• Sony 1920GB CFexpress 4.0 Type A TOUGH Memory Card at BHphoto, Adorama, Amazon, Calumet, WexUK.
• Sony 960GB CFexpress 4.0 Type A TOUGH Memory Card at BHphoto, Adorama, Amazon, Calumet, WexUK.
• Sony CFexpress Type A Card Reader at BHphoto, Adorama, Amazon, Calumet, WexUK.
• Sony ECM-778 Compact Supercardioid Shotgun Microphone at BHphoto, Adorama, Amazon, Calumet, WexUK.

Press text:

Sony Electronics Inc. today announced the launch of its new ECM-778 shotgun microphone, a flagship mono high-resolution model that delivers immersive, high-quality audio recordings. The ECM-778 is designed for premium audio capture in films, dramas, documentaries, and other content production environments where sound quality is critical. This professional-grade microphone provides high-fidelity audio with versatile mounting options, making it ideal for both boom poles and compatible camerai mounted setups.

In tandem, Sony is also introducing new CFexpress Type A cards—the CEA-G1920T (1920 GBii) and CEA-G960T (960 GB)—along with the MRW-G3 CFexpress Type A card reader. These products support CFexpress 4 and deliver read speeds exceeding 1800 MB/s, over twice as fast as earlier modelsiii—and a storage capacity of up to 1920 GBiv, significantly improving data transfer and workflow efficiency for users of Sony’s Cinema Line and Alpha mirrorless interchangeable lens cameras.

New ECM-778 Premium Shotgun Microphone

The ECM-778 features a newly developed microphone capsule, a precision-machined brass acoustic tube, and a specifically designed electronic circuit board for superior sound quality, providing clear high frequencies and stable mid-low ranges. Measuring just 176 mm and weighing approximately only 102 g, it combines portability with excellent directivity, making it ideal for tight filming conditions.

Designed for versatility, it can be mounted on boom poles by using the supplied microphone holder and stand adapterv or directly on cameras with XLR terminals, supporting a wide range of production setups. The inclusion of foam and fur-type wind screens, a low-cut switch, and a machined aluminum body ensures reliable performance across diverse environments.

Key Features:

• Sharp forward directivity through sound wave interference design
• High-resolution audio capture beyond 20 kHz
• Low-cut switch for reduced wind and handling noise
• Durable aluminum construction
• Compact and lightweight for handheld or mounted use
• Professional-grade internal components for reduced noise and high fidelity

Collaboration with Film Sound Engineers

Developed in collaboration with professional film sound engineers, the ECM-778 reflects real-world insights from production environments. Renowned sound engineer Kenichi Fujimoto, winner of multiple Japan Academy Film Prizes for Best Sound Recording, remarked:

We recording engineers forge our sonic preferences over years, recording and listening to countless projects with a vast array of microphones, starting from our days as assistants. When we step into the lead role, we choose the mic that perfectly matches our cultivated taste. Right now, this is the single best choice available. In filmmaking, the shotgun mic for dialogue is the most critical tool—it’s the axis around which everything else turns. The ‘ECM-778’ is that new axis. It strikes an exceptional balance with its length and weight, its clarity and solid core deliver a palpable sound pressure, and it provides that ‘little something’ that has always been missing in other microphones. It is, simply put, a microphone that lets you create a truly cinematic sound.”

New CEA-G1920T and CEA-G960T CFexpress Type A Cards and MRW-G3 Card Reader

Sony’s new CEA-G1920T (1920 GB) and CEA-G960T (960 GB) CFexpress Type A cards meet the VPG400 standard, guaranteeing stable video recording at 400 MB/svi. Built to TOUGH specifications, these cards offer:

• Read speeds of up to 1800 MB/s and write speeds up to 1700 MB/s
• 5x drop resistance and 10x bend strength over standard CFexpress Type A cardsvii
• IP57-rated dust and water resistance
• Temperature, X-ray, anti-static, and UV resistanceviii

Accompanying these is the MRWG3 card reader, which supports USB 40 Gbps and CFexpress 4, enabling ultra-fast transfers and compatibility with most computers, smartphones, and tablets. A heat dissipation design ensures durability and sustained performance even during large transfers.

Sony remains committed to supporting professional and high-end amateur creators with advanced tools that enhance production quality and streamline workflows across varied content creation scenarios.