Those Kickstarter projects are ending soon…


There are many Kickstarter projects which funding has been secured and preorders will end soon:


Sony Japan will resume orders on the 16-35mm G lens


Sony 16-35mm at BHphoto. Adorama. Amazon. Calumet DE. FocusCamera. Fotokoch DE. WexUK. Calumet NL.

Because of high demand and production issues Sony Japan had stopped to take preorders on the new 16-35mm G lens. Today they announced they will resume the sales and the lens will start shipping out on May 27th. The 24-70mm GM II will start to ship out on June 10th.

Sony Japan also announced the launch of the new A7IV with 28-70mm kit lens launch.


Sony Tidbits…


Sony A7C vs A7IV – Which one should you buy?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Best Lenses for Travel Photography | Sony Lens Guide ft. Allison Anderson.
Top Lenses for YouTubers and Content Creators ft. Lizzie Peirce
EASIEST way to do TIMELAPSE in SONY cameras – S&Q Timelapse (a7IV, a7sIII, FX3) by Mariusz Gajdzik
Professional Yet Accessible Stability for Content Creators (Explora).
Supply Chain Crisis: How the Global Shortage Is Affecting Technology & Electronics Markets (42West).

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I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.


Sony will announce three new APS-C lenses: 11mm f/1.8, 15mm f/1.4 and 10-20mm f/4.0


Image on top shows the Sony E 16-55mm F2.8 (image on top) which was the last APS-C lens announced by Sony back on Aug 28, 2019!

These are the three APS-C lenses that Sony will announce soon:

  • 11mm f/1.8 (17mm in Full Frame equivalent terms)
  • 15mm f/1.4 (22mm in Full Frame equivalent terms)
  • 10-20mm f/4.0 (15-30mm in Full Frame equivalent terms)

I also have been told the 10-20mm lens is a very compact and lightweight travel-friendly wide angle zoom.

It’s quite a big commitment from Sony to launch fast ultra wide and wide primes. It’s a pity they will not announce a new APS-C camera too but this has to do with the current worldwide semiconductor shortage. From what I heard the ZV kind of E-mount camera launch has been delayed to late 2022.

Here are many detailed thoughts on the new lenses:

I will share more lens info and probably also some A7rV soon!

Therefore, to not miss any rumors I kindly invite you all to follow the Discord channel, Instagram, Facebook, Twitter and my new Youtube channel.