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August 16, 2018
Posted in news

In Ukraine you get a Sony A9 for free when preordering the new Sony 400mm f/2.8 GM lens

This is quite an unusual deal: In Ukraine they will give you a free Sony A9 when preordering the Sony 400mm f/2.8 GM. Would be nice if that deal would be extended worldwide don’t you think so? I know, this is never going to happen :/

400mm f/2.8 FE preorder at BHphoto, Adorama, Amazon, FocusCamera. In EU at and ParkCamera.

August 16, 2018
Posted in news

Sony Tidbits…

Nikon D850 vs Sony a7R III: Mirrorless vs DSLR ULTIMATE FIGHT!

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Canon nFD 135 f2 – One and a half pounds of glass (Theweekendlens).
On the Road with Film Photographer Ethan Covey (Explora).
Lensbaby Sol 45 Review (Photographyblog).
Leica Summarit 50mm f/1.5 on the Sony A7II (STKB).
Sony Cyber-shot RX100 Full Review (ePhotozine).

Anonymous: I think Amazing stuff for Sony tidbits from a Sony user Brandon Li

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
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August 15, 2018
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Sony Takes Over As No.1 In U.S. Full-frame Camera market!

A chart summarizing Sony’s rapid growth in the Full-frame market

Sony officially announced that they are number one on the Full Frame Camera market (based on dollar and unit sales between Jan. – June 2018). This is the official press text:


Sony Celebrates No.1 Overall Position in U.S. Full-frame Cameras with Launch of Historic “Be Alpha” Campaign
— The Leader in Full-frame Empowers Creators of all Types to Continue to Innovate, to Lead, to Push the Limits, to “Be Alpha” —

SAN DIEGO, Aug. 15, 2018 – Sony Electronics, Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units (1). In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand (1).

Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years (2). These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.

Much of Sony’s recent success has been driven by sales of the acclaimed α7R III and α7 III models, as well as the rapid adoption of the α9 camera amongst professional sports photographers and photojournalists. The brand’s extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.

As a celebration of these historic achievements, Sony has announced the launch of its extensive “Be Alpha” campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.

“We’re extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years running” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. “More than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.”

Manowitz added, “To ‘Be Alpha’ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about – diversity, conservation, equality and much more.”

Sony’s “Be Alpha” movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own “Be Alpha” content on all relevant social platforms while tagging #BeAlpha.

The “Be Alpha” campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship “Alpha Female” program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.

All key information regarding Sony’s “Be Alpha” movement, including the campaign launch video, will be hosted at This page will be continually updated with information on new events, content pieces and more.

A variety of additional stories and exciting new content shot with Sony products can be found at, Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

1, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.

2, Source: Sony internal historical data sources.

3, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.

4, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.

August 15, 2018
Posted in news

Sony wins 6 of the 18 EISA awards

Sony won Seven out of Eighteen EISA photography awards. You can check the list here: Here is Sony’s official press text:



Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP[i] back-illuminated Exmor R® CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops[ii] of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF area coverage of 93%, fast shooting at up to 10 fps[iii] with AF/AE tracking with either mechanical shutter or silent shooting[iv], diverse 4Kvivideo capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.


Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[v]with full AF/AE tracking, as well as beautiful image and 4K[vi] video quality, wide 15-stopiidynamic range, high sensitivity with noise reduction of almost a full stop[vii] and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.


Featuring the world’s fastest[viii] AF acquisition time of 0.03 seconds[ix] and up to 24 fps continuous shooting[x] with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS® Vario-Sonnar T* 24-600mm[xi] F2.4-F4 lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.


The FE 16-35mm F2.8 GM wide-angle zoom is equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master™ model, making it ideal for an extensive variety of shooting situations – landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximising portability and usability. The lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and deliver ultimate resolution throughout the entire zoom range and aperture range.

EISA MIRRORLESS TELEZOOM LENS 2018-2019: FE 100-400mm F4.5–5.6 GM OSS

The FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.

August 15, 2018
Posted in news

Sony Tidbits…

Sigma 105mm f/1.4 ART: Hands On First Look | 4K

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Carl Zeiss 50 f1.7 Planar T – An affordable Zeiss (Theweekendlens).
Sony RX 100 VI: High ISO Performance, Exposure Recovery, and Sample footage (LensProToGo).
In the Field with the Samyang AF 24mm f/2.8 FE for Sony E-Mount Cameras (Allan Weitz).
The New Zacuto Cage for the Sony a7 III, a7R III, and a9 Cameras (Steven Gladstone).

Andrew:Sony UK & Ireland will be attending the Rutland Birdfair from Friday 17th August to Sunday 19th August. They will have the 400mm lens on the stand for the 3 days.

Oliver: ” Thank you for all you do for crazy Sony mirrorless users like me!  I have made two review videos that heavily feature the many uses of the Sony Alpha line and would love to get a feature if at all possible.  Please take a look if you have time and use however you see fit! Links below:

TheUpperLeft:I sold my Sony A7RIII and bought the Sony A7III. Here’s Why.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

August 14, 2018
Posted in news

Sony Tidbits…

Sony Zeiss 16-70mm f/4 ZA OSS lens review with samples

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony A7 III vs A7R III – 4K Video Comparison (Mathieu Gasquet).
In the Field with the Tokina FiRIN 20mm f/2 FE AF Lens (Allan Weitz).
SmallRig L-Brackets/Grips for Sony Mirrorless Review | 4K (Dustin Abbott).
Recommendations for Hands-free Headlamps, Lanterns and Area Lights (Explora).

Dvir:My name is Dvir Barkay and I am a professional nature photographer. I have been a Sony user since the Alpha 100 and still use my Sony A77 for travel but my predominant gear is now a Canon 1Dx and Canon 200-400 lens. I recently did a review of the Sony A9 camera, which I really loved and I really feel Sony has finally caught up to Canon and Nikon (at least in most respects) in regards to the focusing capabilities which on every Sony camera I used before it felt as though it was not up to par for the sort of work that I do. I thought the review would be of interest to your readers. You can find a link to the page with all the photos taken with the Sony camera below along with a link to the review.

Photos taken with the A9 on my website
My review for Photographylife

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

August 13, 2018
Posted in news

Bloomberg: Sony’s New Super-Fast Cameras are Winning Over the Pros

Bloomberg reports that Nikon and Canon face a threat at the top end of the market by Sony.

At stake is a market worth $3.2 billion a year. Although it’s a niche industry with just a fraction of total camera (and smartphone) sales, Canon, Nikon and Sony benefit from the branding (and sales) boost that comes with being the main suppliers of high-end cameras and lenses for sports, news and the arts. “Sony is now in a position to try and grab more market share,” said Kazunori Ito, an analyst at Morningstar Investment Services.

“The a9 is really revolutionary,” said Michael Kooren, a news agency photographer who switched to Sony Alphas after shooting with Canon for 26 years.

“The hurdle for Sony is still high,” said Tomonori Igari, an editor at Asahi Camera. “It depends on how much they commit to creating a support structure, and also on Nikon and Canon’s mirrorless strategy.”

Bloomberg also talked with Hiroyuki Matsushita from Sony:

Some pros say Sony hasn’t rolled out new lenses fast enough, and have complained that customer support has lagged behind Canon and Nikon. Sony is working to improve both, according to Hiroyuki Matsushita, the manager overseeing product planning at Sony’s cameras division. “We were aware from the beginning that this would be for pros,” he said.

found via Nikoneye