On January 6, Brightin Star will announce this new 85mm f/1.8 E-mount autofocus lens. Another unexpected announcement, because according to BHphoto we already have 33!!! 85mm prime E-mount lenses.

Godox is busy announcing new gear. After the recently announced affordable flashes they also announced the new Cube-C 2-Person Wireless Microphone System (here at BHphoto).

Sony’s Most Special 3 Lenses: You will be shocked!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Complete Setup Guide to the Sony a1 II (Colby Brown).
Grading Tamron in 2024 (PetaPixel).
2024 Year in Review: Third-Party Lenses (Explora).
What is Editorial Photography? (42West).
Test Samyang Remaster Slim : 3 optiques en une, simple gadget ou vraie révolution? (Phototrend).
How to Choose a Teleconverter (Explora).

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The big Japanese camera store Mapcamera shared the top 10 best-selling cameras and lenses of 2024.

Most sold cameras in 2024:

1. Fujifilm X-100VI (Amazon, B&H Photo, Adorama)
2. Fujifilm X-T50 (Amazon, B&H Photo, Adorama)
3. Sony A7cII (Amazon, B&H Photo, Adorama)
4. Nikon Zf (Amazon, B&H Photo, Adorama)
5. Fujifilm X-T5 (Amazon, B&H Photo, Adorama)
6. Nikon Z6III (Amazon, B&H Photo, Adorama)
7. Sony A7IV (Amazon, B&H Photo, Adorama)
8. Canon EOS-R6II (Amazon, B&H Photo, Adorama)
9. Canon EOS-R5II (Amazon, B&H Photo, Adorama)
10. Nikon Z8 (Amazon, B&H Photo, Adorama)

Most sold lenses in 2024:

1. Nikon 24-120mm (Amazon, B&H Photo, Adorama)
2. Tamron 28-200mm III (Amazon, B&H Photo, Adorama)
3. Sony 24-70mm GM II (Amazon, B&H Photo, Adorama)
4. Tamron 28-75mm f/2.8 G2 (Amazon, B&H Photo, Adorama)
5. Fujifilm 16-50mm (Amazon, B&H Photo, Adorama)
6. Nikon Z 28-400mm (Amazon, B&H Photo, Adorama)
7. Canon 100-400mm IS USM (Amazon, B&H Photo, Adorama)
8. Nikon Z 180-600mm (Amazon, B&H Photo, Adorama)
9. Canon 50mm f/1.8 STM (Amazon, B&H Photo, Adorama)
10. Sony 70-200mm GM II (Amazon, B&H Photo, Adorama)

What we learn from this:

• Fujifilm had a superb year in 2024. Three cameras made it into the top 5!
• Sony is loosing terrain with only two cameras in the ranking.
• Tamron is surely going great and Nikon has made some excellent selling zooms.
• The new Sony GMII zoom series sold well.

Godox announced two new mini Flash:

• IM20 at BHphoto
• IM22 at BHphoto

Two new E-mount lenses (I think both might be autofocus) will be announced soon:

• Yongnuo will announce a new YN23mm f/1.4S DA DSM WL Pro APS-C E-mount prime on January 3th
• Brigthin Star will announce a new E-mount prime on January 6th

I don’t have the specs of the Brightin Star yet, but if it’s anything like all the other releases so far, this will again be an inadequate and unexciting addition. We already have a lot of affordable, unexciting lenses. What I’d like to see from these companies now is a truly innovative product…. like Viltrox did with the 16mm f/1.8 and 28mm f/4.5 pancake.

the A7V is coming soon for sure…just not like this imagined image on top :)

I wish you all a happy new year! And I’m sure we’ll still have an exciting time here on SAR in 2025. In fact, I think it will be even more exciting than 2024 ;)