K|Lens unveils the K|Lens One, the world’s first light field imaging lens, with Kickstarter orders beginning on November 29, 2021

I have been in touch with this German company for a while. And they truly made an innovative new kind of lens! It is a light field lens that will be available in native F and E-mount versions. This is their Press Text ahead of the Kickstarter campaign launch on November 29:

K|Lens unveils the K|Lens One, the world’s first light field imaging lens, with Kickstarter orders beginning on November 29, 2021

K|Lens is delighted to announce that the first orders of its revolutionary K|Lens One lens are to be taken on Kickstarter as from November 29, 2021.

The K|Lens One, which the Germany-based start-up is designing and producing in cooperation with Carl Zeiss Jena GmbH in Germany, will be delivered to customers by summer 2022.

As a product, the K|Lens One has generated massive levels of excitement among photographers, videographers and 3D artists worldwide thanks to its ground-breaking mix of state-of-the-art lens and software technology, and its promise to open up new worlds of creativity to users.

Suitable for all full-frame cameras, the K|Lens One is the world’s first light field imaging lens, and it works for both still images and videos. Each image or video shot with the K|Lens One provides the taker with additional data no other lens in the world can offer, namely rich light field data in the form of depth maps, point clouds and nine separate view points of each image/video.

Inside the K|Lens One, a mirror system projects nine slightly different perspectives of the scene on the camera sensor simultaneously, like looking at the scene with 9 cameras at the same time. The mirror system works similarly to a kaleidoscope – hence the name K|Lens – and effectively gives the user the chance to shoot a scene from nine view points with only one single exposure.SAR

Once the nine images or videos are recorded, the user can transfer them to the computer, where the real magic happens. Bundled with the K|Lens One is K|Lens’ in-house software, “SeeDeep”, which calculates the depth in space of every single pixel in every shot, and makes that information available in post-processing as depth maps, depth channels and/or point clouds – and it can then be processed in all standard post-processing programs.

The creative possibilities of the K|Lens One are endless: depth-based editing, focus pulls, re-focusing, extended DoF and simplified segmentation are just the beginning. K|Lens One photos and videos are also a perfect match for all 3D displays, be it stereo, holographic, or light field, in addition light-field content can be integrated into web applications to provide for a vivid and living user experience. On top of that, users always have access to multiple perspectives of their scenes to create with.

Matthias Schmitz, CEO of K|Lens, said: “We are so excited for the world to experience the K|Lens One! Our passionate team has been tirelessly working on the project for five years now, and finally it’s time to unleash this next evolutionary step in the worlds of photography and videography. SAR The K|Lens One will revolutionize how creative minds think about and produce visual arts, and how consumers interact with them, and we can’t wait to see the first results in 2022!”

The K|Lens One Kickstarter package contains the K|Lens One light-field imaging lens with a lens clamp and the K|Lens SeeDeep software. A dedicated 5” monitor with native software to help in image composition can be ordered as add-on.

The K|Lens One Kickstarter campaign begins on November 29, 2021, with a super early bird pricing starting at 1,799 € (currently approx. 2,049 $). The company states the subsequent RRP at 3,599 € (currently approx. 4,099 $). For more information, visit the official K|Lens website: https://www.k-lens-one.com

Sony Tidbits…

Tamron 35-150mm FE tested and its an amazing all round lens 4K

Full list of todays Gold Box deals at Amazon, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
Nisi 15mm FE silver addition announced.
Photography for Beginners Guide (42West).
Lights that Work for Photo and Video (Explora).
Sony 16-35mm T3.1 Cine lens review at SonyAlphaBlog.
Q&A – alles rund um Sony Alpha Kameras & Objektive (Christian Laxander) | Foto Koch
Sigma 18-50mm review at Asobinet.

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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Sony Electronics Becomes Camera Provider for USA TODAY NETWORK

Sony issued the following press text:

Sony Electronics Becomes Camera Provider for USA TODAY NETWORK
Gannett to equip Journalists from USA TODAY and more than 250 additional outlets with Sony Imaging products

November 17, 2021 – SAN DIEGO, CA – Sony Electronics Inc. a global imaging leader, and Gannett Co, Inc., operator of USA TODAY NETWORK spanning more than 250 national and local media outlets including USA TODAY, have today announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists.

The award-winning news organization will provide its team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1and FX Cinema Line cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

Gannett’s Pulitzer-Prize winning content touches the lives of more than 150 million people each day. Their photo and video journalism team features more than 500 professionals covering more than 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.

“Storytelling through images has been a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.”

In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”