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March 14, 2018
Posted in news

Two Sony slides to show the industry change

At the Sony A7III presentation Sony did show these two slides. It shows the growing importance of mirrorless and the increasing market share from Sony.

Sony A7III preorder links:
Sony A7III in USA at Adorama, BHphotoAmazonBestBuy, FocusCamera, BuyDig.
Sony a7III in Europe at Calumet Germany, ParkCameras UK, WexUK.
Join our Sony A7III Facebook group!

March 14, 2018
Posted in news

Firmware update 0.58 for Metabones Mk. IV, Mk. V and Speedbooster Ultra

Metabones released the new firmware update V0.58 for their Metabones Smart Adapter IV and EF-E Speed Booster ULTRA 0.71x.

Benefits and improvements:
o Continuous video AF performance improvement (works in Advanced mode only)
o Addition of a custom function to Metabones App which lets the user to configure video AF speed/smoothness/noise level.
o EXIF improvement Improved operation with Kenko Pro300 1.4x and 2x (blue dot) teleconverters.
o Fixed a rare phenomenon where an old model camera with Mark V, Speed Booster ULTRA II, CINE Smart Adapter or CINE Speed Booster ULTRA with the IBIS switch at the OFF position may leave the LED indicator on in blue.
o In Green mode, you may now attach an EF Extender first and turn on the camera before attaching a compatible EF telephoto lens. In advanced mode, you must not leave the EF Extender without lens while the EF Extender is attached.
o If you have an early production CINE Smart Adapter or CINE Speed Booster, the manual lens EXIF definition custom function (preset using Metabones App) will no longer activate automatically. Press the WO/CF button on the adapter to activate.


March 14, 2018
Posted in news

Sony Tidbits…

Supermoon by Stan Moniz

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
California Dreaming with the Sony a7R III (Cory Rice).
Sony 85mm G Master f1.4 Unboxing in 4k UHD (Craig Shipp).
18-135mm image samples by Photographyblog.
Toma de contacto de la Sony α7 III (AlbedoMedia).
WPPI 2018: Steadicam Makes the Monopod Awesome with the AIR (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Moe:I am a car photographer from Bahrain, I am a sony alpha owner & I run a YouTube channel teaching the art of automotive photography.
In my last video about car rolling shots I explained why the A7rII is the best camera for this type of shoots & I was wondering if this is something that you would be able to post on sony rumors website since it relates.
Here is a link to the video



March 13, 2018
Posted in news

Sony predicts Nikon and Canon will go full-frame mirrorless within a year

Dpreview interviewed Kenji Tanaka from Sony. The interview will be published in full soon but Dpreview teased one statement made by Kenji:

This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.


March 13, 2018
Posted in news

Bullish Canon statement: With new mirrorless cameras they will get 50% market share of the entire ILC market.

In the many years I am working on SAR this is the first time I read such a bullish statement from Canon. They just published their Corporate Strategy Conference documents. And this is their goal til 2020:

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

In short: They are sure their future new FF mirrorless camera will be that good that they will eat up market share from the competition like Sony. Sounds like they think this will be an easy task!

via CanonWatch

March 13, 2018
Posted in news

New Commlite high speed adapter

Our reader Pham Anh spotted the new “High Speed AF Lens Mount Adapter For EF/EF-S Lens to E-Mount Camera” Commlite adapter:

The adapter appearance is completely different to the old Commlite EF-E adapter. New key features are PDAF/CDAF switch, firmware upgradable thru USB port, and it seems AF would be faster.

The adapter should go on sale soon at Amazon US, Amazon DE and Amazon UK.

Click further to see the very long slides:

Read the rest of this entry →

March 13, 2018
Posted in news

Sony Tidbits…

NiSi S5 Filter System and the Sony FE 4/12-24 G

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony Automotive Image Sensors Marketing (Image Sensor World).
Review: Sony (ILCE-A7RM3) A7R Mark III – Was it worth upgrading from the A7R Mark II? (Richard Fox).
The Pixel Wars are Back, and That’s Great! (Explora).
ISSCC 2018 Review – Sony, Panasonic, Samsung (Image Sensor World).
Zeiss 5mm FE long term review at
Sony/Zeiss 35/1.4 Distagon sample variation (Jim Kasson).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Joe:Slow motion video shot with the Sony A6500 during a snow storm

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