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February 11, 2019
Posted in news

Mapcamera January 2019 Bestsellers…

The Japanese Mapcamera store published their 2019 bestsellers. I know this is just one of a multitude of stores available on the world. So this isn’t a scientific test. But I was expecting the new Nikon and Canon FF mirrorless to outsell Sony and as you can see at least according to this store this isn’t happening.

February 11, 2019
Posted in news

Sony Tidbits…

Sony A6400 What YouTubers Really Think About this Camera?

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Samsung plans to surpass the Sony sensor production (MirrorlessRumors).
Nikon Nikkor 35mm f/2.8 (Phillip Reeve)
Tilta Sony A7/A9 Camera Cage ES-T17-A V2 Review (Newsshooter).
Sony Develops the World’s First CMOS Image Sensor Capable of Multiple Sensor Connection to a Single MIPI Input Port for Sensing Applications (Opli).
August Pross: What is Photography? (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

February 10, 2019
Posted in news

CIPA 2018 data shows camera shipments shrunk 22%. Forecast says market will fall 13% in 2019

Abandon hope all ye who enter here” is the supposed inscription at the entrance to Hell (Divina Commedia – Dante Alighieri). And all camera manufacturers must feel the same right now:

The latest CIPA data certifies that camera unit shipments fell 22% this year. And the forecast is that it will shrunk further this year by 13%. Within their latest financial results Canon stated they expect two more years of market shrinking until market stabilizes.

I think Sony’s strategy is the same as all other manufacturers: Slow down the release cycle and reduce the camera models. I don’t think there is a camera technology yet that can make the market bring back to growth again. Most people are simply happy with their smartphones.

February 10, 2019
Posted in news

This week SAR readers photos selection

Che Abu Bakar
Victorian Rhapsody
Inframe I Lauren (Jakarta, Indonesia)
Gear | Sony A9 | Metabones Canon EF to E mount Mark V I Lens Canon EF 85mm f1.2 | 1/5000 f1.3 ISO 100

1) You can submit one single picture per week only.
2) To submit your picture for the weekly readers roundup post you can choose one of the following three options:
Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on SAR (we will credit you)
Facebook: Submit your picture on our group: Please add the hashtag “#sonyalphagallery ” to grant the permission for reposting on SAR. Without the hashtag we will not add your picture!
Forum: Submit your picture on the SonyAlphaForum image section and add the hashtag “#sonyalphagallery
3) Like and comment the pictures from other readers here:, and on SonyAlphaForum.
4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

Read the rest of this entry →

February 9, 2019
Posted in news

Something very new from Fuji worth to be seen: Modular medium format camera concept!

A couple of months ago Sony stated that they have no interest yet in going medium format. But the day they decide to do it I hope they will do something very similar to what Fuj is planning to do. Fujirumors spotted these prototype images showing a sort of Sony RX0 box camera that can be extended with grip and EVF.

I think Fuji should go a step further and also make a removable digital back that would allow to attach different sensors. You could add cheaper Full Frame backs or use a Black and White medium format sensor and so forth.  Just like a regular Phase One or Hasselblad digital medium format camera.

I think Sony should do this using their larger 55×44 medium format sensors. But I know this is going to be a very expensive camera :(


February 9, 2019
Posted in news

Press text: Sony VENICE High Frame Rate will come up to 4K 120fps

Sony VENICE High Frame Rate will come up to 4K 120fps

Firmware Version 4.0 Introduces New Optional HFR License Speeds up to 120fps at 4K 2.39:1, and 60fps at 6K 3:2, Advanced Remote-control Functionalities, and Cooke/i3 and Zeiss Extended Metadata Support

January 31, 2019:Sony will be upgrading the capabilities of its next-generation motion picture camera system, VENICE, by introducing High Frame Rate (HFR) shooting, advanced remote-control functionalities and Cooke/i3 and Zeiss extended metadata support, as part of its latest firmware update. Following the recent release of VENICE’s firmware Version 3.0 and the upcoming launch of its Extension System (CBK-3610XS), which was developed in collaboration with James Cameron’s Lightstorm Entertainment and is currently being used to shoot the AVATAR sequels, the latest upgrade will offer filmmakers even greater creative freedom, flexibility and choice.

The new optional High Frame Rate license allows VENICE to shoot at speeds of up to 120fps at 4K 2.39:1, and 60fps at 6K 3:2 as well as up to 110fps at 4K 17:9 and 75fps at 4K 4:3 with anamorphic lenses. The new additional frame rates are particularly well-suited for drama, movie and commercial productions in 4K and 6K, as well as productions at 50/60p in 6K and VR productions using large viewing angle of 6K 3:2 in 60p.

All High Frame Rates support X-OCN recording including X-OCN XT* implemented from Ver.3.0 and High Frame Rate up to 60fps support XAVC 4K and ProRes recording.

“At Sony, we pride ourselves on working closely with our customers and partners to create solutions that enable modern filmmakers to bring their vision to reality just the way they intend to. In fact, High Frame Rate shooting was a feature that was frequently requested by our customers. We listened to their feedback and are excited to now offer this feature to all new and existing VENICE users,” explained Theresa Alesso, Vice President and Head of CineAlta for Sony Electronics. “Last year at Cine Gear Expo, we announced that Version 4.0 will include 120fps in 2K. However, we are excited to announce today that, as a result of the hard work of our engineering team, Version 4.0 will now include 120fps in 4K. With firmware Version 4.0, our state-of-the-art VENICE will become even more powerful, fortifying its position as the go-to solution for cinematographers who want to create stunning imagery and capture emotion in every frame.”

Additionally, Version 4.0 of the VENICE firmware will introduce:

  • 700 Protocol– A control protocol developed by Sony to connect VENICE to a remote-control unit (RM-B750orRM-B170) and anRCP-1500series remote control panel, giving filmmakers greater flexibility in bringing their visions to life. Further expanding on the camera’sexisting remote-control capabilities, the VENICE now offers paint control, iris control, recording start/stop, clip control, and more. The upgraded remote-control function also adds new workflows to extend VENICE’s use in multi-camera and live production settings, such as live concerts and fashion shows.
  • Support for Cooke’s /i third generation metadata Technology, /i3 and ZEISS eXtended Data technology (based on Cooke /i Technology) – Extendedlens metadata can now be embedded straight into a RAW/X-OCN/XAVC file and HD-SDI output without the need for additional metadata equipment. The new function allows distortion and shading caused by supported lenses to be easily rectified, significantly reducing post-production costs.

Further features include an extended Mask+Line setting in the Frame line set-up, selectable functions for the assignable buttons of the DVF-EL200 viewfinder and pure Progressive HD-SDI output in 25p and 29p.

Both the free upgrade to firmware Version 4.0 and the optional HFR license will be available in June 2019.

To learn more about VENICE, please join Sony at BSC Expo 2019 in Battersea Evolution, Battersea, London at stand 545 or visit

*Excluding 6K 3:2 50p/60p 

February 8, 2019
Posted in news

LOL: Sony a7iii body cooler on Thingiverse

Somebody on Thingiverse found a ways to kill the overheating issue for good :)

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