The two lenses got the biggest price hike of all Sony gear. You now pay $700 more than before:

• 600mm GM for $13698 at BHphoto, Amazon, Adorama
• 400mm GM for $12698 at BHphoto, Amazon, Adorama

$600 rebate running at BHphoto, Amazon, Adorama:

Camera rebates:

• $500 off on the Sony A1 at BHphoto, Amazon, Adorama
• $400 off on the Sony A7R V at BHphoto, Amazon, Adorama
• $300 off on the Sony A7S III at BHphoto, Amazon, Adorama
• $200 off on the Sony A7CR (Silver) at BHphoto, Amazon, Adorama
• $200 off on the Sony A7CR (Black) at BHphoto, Amazon, Adorama
• $400 off on the Sony A7 IV at BHphoto, Amazon, Adorama
• $200 off on the Sony A7C II (Silver) at BHphoto, Amazon, Adorama
• $200 off on the Sony A7C II (Black) at BHphoto, Amazon, Adorama
• $500 off on the Sony A7 IV at BHphoto, Amazon, Adorama
• $300 off on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
• $300 off on the Sony ZV-E1 (Black) at BHphoto, Amazon, Adorama
• $400 off on the Sony A7 III at BHphoto, Amazon, Adorama
• $200 off on the Sony A7C (Silver) at BHphoto, Amazon, Adorama
• $100 off on the Sony A6700 at BHphoto, Amazon, Adorama
• $200 off on the Sony A6600 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 II (Black) at BHphoto, Amazon, Adorama
• $150 off on the Sony A6400 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 (Black) at BHphoto, Amazon, Adorama

Lens rebates:

• $100 off on the Sony FE 12-24mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 28-135mm f/4 G OSS Full-Frame Power Zoom Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 100-400mm f/4.5-5.6 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-200mm f/2.8 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.2 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 200-600mm f/5.6-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-35mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 14mm f/1.8 GM Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-70mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E 16-55mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-300mm f/4.5-5.6 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.4 GM Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 85mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-240mm f/3.5-6.3 OSS Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-25mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 16-35mm f/4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-350mm f/4.5-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-50mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20-70mm f/4 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 90mm f/2.8 Macro G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony Sonnar T* FE 55mm f/1.8 ZA Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 10-20mm f/4 PZ G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 15mm f/1.4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20mm f/1.8 G Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E PZ 18-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 24mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 40mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 11mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 85mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 35mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 50mm f/1.8 OSS Lens (Black) at BHphoto, Amazon, Adorama
• $50 off on the Sony E 50mm f/1.8 OSS Lens (Silver) at BHphoto, Amazon, Adorama
• $50 off on the Sony E 30mm f/3.5 Macro Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/1.8 Lens at BHphoto, Amazon, Adorama

As reported by Asobinet the first generation 70-200mm G lens is no more in production. You still can find some in Stock at B&H Photo, Amazon, Adorama.

The new Kase 85mm f/1.4 is available for preorder at Amazon.

The lens has been tested by SonyAlphaBlog and by those youtubers:

On Set with KeJia Zeng: Shooting ‘Er Luo’ Using Sony BURANO & FE 50-150mm F2 GM

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
B&H Photo News Roundup: Week of February 2, 2025 (Explora)
Is the DSLR Really Dead? Mirrorless vs DSLR in 2025 (42West)
Yongnuo AF 35mm f/1.8 ‘Art’ lens review (Christopher Frost)
Godox Virso S Wireless Audio Recorder Don’t Need Cables for Sony Cameras (Lensvid).
Voigtlander 75mm Portrait Heliar 75mm F1.8 review at SonyAlphaBlog.
Flashpoint vs. Godox: What’s the Difference? (42West)
Mastering Light: From Camera Flash to Studio Strobes (Explora)

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Press text:

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AI-powered tools like VideoProc Converter AI offer practical solutions by enhancing video clarity, stabilizing shaky shots, and converting formats for smoother editing. These features help both hobbyists and professionals save time and improve their final results.

Time-Limited Offer: 67% Off + Four Free Software Gifts

VideoProc Converter AI is currently available at a 67% discount for a lifetime license priced at only $29.95. This license provides lifetime free access to all features and updates, plus access to four additional software titles at no extra cost. Additionally, the deal is backed by a 30-day money-back guarantee.

If you’re interested in exploring AI-powered enhancements for your Sony footage, this software provides a convenient all-in-one solution.

TWO days left to grab the Amazon Prime deals at Amazon US and Amazon Canada (and alternative Summer Deals at BHphoto and Adorama .
In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

Storage Deals with lowest price ever you CANNOT miss:

• Up to 34% off on the SanDisk Extreme PRO Portable SSD
• Up to 18% off on Seagate Portable  External Hard Drive HDD
• Up to 41% off on WD(12-26TB) Elements Desktop External Hard Drive
• Up to 50% off on SanDisk (64GB-1TB) Extreme PRO SDXC UHS-II Memory Card 
• Up to 25% off on the SanDisk 64-512GB Extreme PRO SDXC UHS-II Memory Card
• Up to 40% off on the SanDisk 1-2 TB Extreme PRO SDXC UHS-I Memory Card
• Up to 50% off on the Lexar Silver SD cards
• Up to 52% off on the Lexar Silver Type A cards
• Up to 30% off on Lexar 1-4TB Armor 700 Portable SSD
• Up to 37% off on PNY SD cards

Amazon US primary deals:

• All photography deals are listed on this page
• All lens deals
• All SANDISK storage and card deals.
• All WESTERN DIGITAL storage and card deals.
• All LEXAR storage and card deals.
• All PNY storage and card deals.
• All SAMSUNG storage and card deals.
• All NEXTORAGE storage and card deals.
• Save big on OWC storage and cards
• All APPLE laptops and accessory deals.
• Save big on ADOBE software
• Save big on Viltrox lenses and accessories.
• Save big on Samyang/Rokinon lenses
• Save big on 7Artisans lenses.
• Save big on TTartisan lenses.
• Save big on Meike lenses.
• Save big on Tamron lenses.
• Save big on Brightin Star lenses

Tamron lenses with lowest price ever

• Tamron 150-500mm FE for $1199
• Tamron 28-75mm f/2.8 for $689
• Tamron 35-150mm F/2-2.8 for $1699
• Tamron 17-28mm for $799
• Tamron 17-70mm f/2.8 for $599
• Tamron 20-200mm FE for $699
• Tamron 18-300mm for $598

Samyang lenses with lowest price ever:

• Samyang 85mm f/1.4 II for $479
• Rokinon 135mm f/1.8 for $568
• Samyang 12mm f/2.0 for $306
• Rokinon 24mm f/1.8 FE for $319
• Samyang 45mm f/1.8 FE for $239

Sony NON Alpha deals with lowest price ever:

• Sony WH-1000XM4 Wireless Headphones for $183
• $500 off on the Sony BRAVIA Theater Quad 16-Speaker Home

Micro Four Thirds:

• OM-5 for $899

L-mount:

• Lumix S5II dual lens kit for $2198
• Lumix S5 with 20-60mm kit lens for $1547

Photography Gear Deals:

• Up to 30% off on Wandrd bags and products
• Up to 40% off on Smallrig gear.
• Pelican deals
• K&F filters deals
• Neewer deals

Reconditioned deals (30% applied at checkout):

• Up tp 30% off on reconditioned gear.
• Reconditioned Sony 20mm f/1.8 FE for $495 only
• Reconditioned Rokinon 24-70mm F2.8 FE for $382 only
• Reconditioned Tamron 20-40mm f/2.8 for $463 only
• Reconditioned Tamron 17-28mm f/2.8 for $481 only
• Reconditioned Tamron 18-300mm for $388 only
• Reconditioned Sony E 11mm F1.8 for $395 only
• Reconditioned Sony FE 2.0x Teleconverter for $287 only
• Reconditioned Rokinon AF 35mm F1.8 for $180 only
• Reconditioned Rokinon AF12mm F2.0 for $196 only
• Reconditioned Sony 85mm f/1.8 FE for $318 only
• Reconditioned Sony ZV-1 II for $534 only
• Reconditioned Sony Alpha ZV-E10 for $412 only
• Reconditioned Sony ZV-1F for $310 only
• Reconditioned Sony NPFZ100 for $39 only
• Reconditioned DJI RS 4 Pro for $531 only
• Reconditioned Panasonic 100-300mm MFT lens for $308 only

There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Nextorage’s launched a new Summer Promotion at BHphoto and Amazon. Deals end on July 12: